ZERO MOTORCYCLES ANNOUNCES START OF 2012 PRODUCTION

[totalmotorcycle]

#ZERO #MOTORCYCLES ANNOUNCES START OF 2012 PRODUCTION - FIRST 2012 ZERO DS ROLLS OFF THE ASSEMBLY LINE

-- North American Dealers Will Receive First Shipments in January --
-- European Dealers Will Receive First Shipments in February --
-- Consumers Can Pre-Order Now --



SANTA CRUZ, Calif., (Jan. 26, 2012) – Zero Motorcycles, the global leader in electric motorcycle manufacturing, recently celebrated the start of production of its ground breaking 2012 model line with the rollout of its first new 2012 Zero DS. Management and staff greeted the arrival of the stunning new Zero DS motorcycle on Dec. 15, 2011 (it was an early Christmas present) with applause and excitement. Additionally, Zero Motorcycles announces that the entire product line is in full production and dealers and consumers alike can expect to see the motorcycles hitting the marketplace throughout the first quarter of 2012. Zero recently debuted the all-new 2012 product line to a very positive response this past November at the 2011 EICMA Motorcycle Show in Milan, Italy.

“It’s an amazing feeling to watch the fruition of so much hard work and effort as it comes into being and becomes something that is so special and unique,” said Scot Harden, Vice President of Global Marketing for Zero Motorcycles. “We are very proud of our dedicated team at Zero Motorcycles. Without their passion and dedication to building the very best electric motorcycle, we wouldn’t be in the position we are today. The progress being made is phenomenal, every model in the lineup goes faster, further and is more fun than ever before.”

The Zero S, a street fighter, and Zero DS, a dual sport, are both available in a 6 or 9 kWh configuration. As measured by the EPA UDDS, the Zero S is capable of respectively achieving 76 or 114 miles on a single charge. Both motorcycles offer a higher top speed, with the Zero DS hitting 80 mph and the Zero S topping out at 88 mph. Both motorcycles offer a broad torque band and stealthy acceleration from 0 rpm that makes them incredibly fun to ride. In addition, all the street models, including the Zero XU, feature new brushless motors and regenerative braking that allow riders to recoup energy during deceleration. The Zero XU, a motorcycle designed for inner city riding, now uses the same maintenance-free belt drive system as the Zero S and Zero DS. Brushless air-cooled motors, life of motorcycle power packs and belt drive systems make Zero’s lineup of street models just about the world’s easiest-to-own form of transportation.

Zero’s new Z-Force™ power pack uses a completely new battery cell chemistry and configuration that is up to 95 percent more energy dense and is rated to 3,000 complete charge cycles before hitting 80 percent capacity. This means that a Zero S could travel as much as 308,000 miles on its original power pack. All of Zero’s on and off-road motorcycles leverage the new technology, meaning that the power pack is designed to exceed the longevity expected of any conventional motorcycle. The result is a complete electric motorcycle line that offers owners exhilarating rides while saving on gas and virtually all-routine powertrain maintenance. The same is true for the all new Zero X and MX. Improvements in styling, performance and range make both of these off-road oriented models a dream to own and operate. With almost three times the range of previous Zero X and MX models, and with substantially more power on tap, these electric dirt motorcycles take off-road riding to an all new level.

About Zero Motorcycles
Zero Motorcycles is the next step in motorcycle evolution and represents the ultimate electric motorcycle technology. Unencumbered by conventional thinking about how they design, manufacture and sell high performance electric motorcycles, they are on a mission to turn heads and revolutionize their industry by combining the best aspects of a traditional motorcycle with today’s most advanced technology. The result is an electric motorcycle line that’s insanely fast and environmentally friendly.