Tissot creates a 2007 limited edition of Nicky Hayden watch

[totalmotorcycle]

Tissot creates a 2007 limited edition of Nicky Hayden world champion watch
Tuesday, November 14, 2006 - The Malta Independent Online - independent.com.mt



For 2007, Tissot will create a new limited edition World Champion watch for Nicky Hayden and his fans. The new 2006 MotoGP World Champion, Nicky Hayden, is the first-ever World Champion of the brand. With 10 podiums and 252 points, Nicky Hayden finished his fourth season in the MotoGP with a World Championship title.

Nicky Hayden signed an official agreement with the Swiss watchmaking brand in November 2005 and became the company’s first US male sporting ambassador. Tissot has been the Official Timekeeper of the MotoGP for the last six years, as well as providing the official MotoGP watch for the championship.

“For Tissot, Nicky Hayden fits perfectly with the brand’s values of innovation, quest for performance and stretching oneself to the limit. His dynamism and charisma make him a perfect advocate for the brand’s sports watch line,” said François Thiebaud, president of Tissot.

Known as the “Kentucky Kid”, Nicky Hayden is only 25 years of age but was already Rookie of the Year for his first MotoGP season in 2003 and in 2005 he finished in overall third position in the world. Having been riding professionally since he was 16, Nicky Hayden entered his first competition at the age of four! He was the youngest ever winner of both the US Supersport and Superbike.

In 2006, Tissot launched a dedicated limited-edition Nicky Hayden watch in orange and black, with Motorcycle design details and his lucky number “69” engraved on the back.

Tissot embodies over 153 years of innovation and Swiss watchmaking tradition. Leader in the traditional Swiss watch segment, its mission is to offer a range of high quality timepieces to a broad public and at an attractive price. Tissot has a long history in sports and is official timekeeper and partner in six major sports: Cycling, Moto GP, Ice Hockey, Fencing World Championships, NASCAR and the 15th Asian Games.

Based in Le Locle in Switzerland and present in more than 150 countries around the world, since 1983, Tissot has been part of the Swatch Group, the biggest watch producer and distributor in the world.