Bridgestone Potenza Concept Tire Debuts at 2007 NAIAS

[totalmotorcycle]

Bridgestone Potenza Concept Tire Debuts at 2007 NAIAS



DETROIT, Mich. (Jan. 9, 2007) – Bridgestone Corporation, parent company of Bridgestone Americas Holding, Inc. (BSAH), unveiled an ultra-high performance Bridgestone-brand Potenza™ concept tire at the 2007 North American International Auto Show (NAIAS), yesterday in Detroit.

Bridgestone’s Potenza concept tire is fitted on the Lexus LF-A sports car concept at the NAIAS. The vehicle, on display in the Lexus exhibit, sport 265/35R20 (front) and 305/30R20 (rear) tires.

The concept tire represents a dynamic new expression of the Potenza brand, recognized worldwide by sports car and premium vehicle enthusiasts for outstanding performance, sporty good looks and race-inspired technologies.

Bridgestone is a long-standing original equipment tire supplier to Lexus. Many Lexus luxury vehicles – including the LS, GS, ES, and IS sedans, SC coupe, LX and GX utility vehicles and GS hybrid – feature Bridgestone-brand tires as original equipment.



About Bridgestone Corporation:
Bridgestone Corporation, headquartered in Tokyo, is the world’s largest tire and rubber company. In addition to tires for use in wide variety of applications, it manufactures a broad range of diversified products, which include industrial rubber and chemical products and sporting goods. Its products are sold in over 150 nations and territories around the world.

About Bridgestone Americas Holding, Inc.:
Nashville-based Bridgestone Americas Holding, Inc. is the U.S. subsidiary of the Bridgestone Corporation. BSAH, through its subsidiaries, develops, manufactures and markets a wide range of Bridgestone, Firestone, Dayton and associate and private brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers and those in the agricultural, forestry and mining industries. The companies also produce air springs, roofing materials, synthetic rubber and industrial fibers and textiles and operate the world’s largest chain of automotive tire and service centers.