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Re: Motorcycle maker focuses on minorities and women to main
Posted: Wed Apr 26, 2006 7:34 am
by Kim
totalmotorcycle wrote:I thought this might be interesting to our lady bikers:
And to reach women, it's putting a four-page insert into Jane, Allure, Glamour and two other Conde Nast magazines, featuring what Bischmann says are "real women riders." It's also hosting garage parties for women — not unlike the get-togethers that Tupperware, Avon, Mary Kay and others use.
Hmm, I'm thinking the ladies that read these magazines would be too afraid to break a nail!
Re: Motorcycle maker focuses on minorities and women to main
Posted: Wed Apr 26, 2006 8:12 am
by Loonette
Kim wrote:totalmotorcycle wrote:I thought this might be interesting to our lady bikers:
And to reach women, it's putting a four-page insert into Jane, Allure, Glamour and two other Conde Nast magazines, featuring what Bischmann says are "real women riders." It's also hosting garage parties for women — not unlike the get-togethers that Tupperware, Avon, Mary Kay and others use.
Hmm, I'm thinking the ladies that read these magazines would be too afraid to break a nail!
Posted: Wed Apr 26, 2006 11:05 am
by SheRidesABeemer
I just got in from a satisfying afternoon of MC maintenance, 2 oil changes and one air filter change. No nails broken! Not a lot of my riding peers have Glamour magazine tucked into their tank bag. It's more like Motorcycle Consumer News (no ads) or Road Runner.
Gail