Seen this a few times on TV recently - makes me wince every time!
Personally, I think it's great that the government over here are doing something to raise awareness of bikes on the road. The way I see it, if it makes just ONe driver check long enough not to pull out, and saves just ONE accident, then it's worthwhile.
Although I have many issues with what the government are trying to do to motorcyclists and road users in general over here, this is one thing that they definately have right.