MrGompers wrote:
Which basically means no matter what the price is of the product the demand remains the same. Considering the fact that the oil & gas industries are recording the highest profit margin percentages in corporate history is appalling. They could if they wanted to lower prices and reduce their profit margins to a more reasonable amount say 25%. The demand still remains the same. However, they chose not to.
Demand doesn't remain the same. The price of a gallon of gasoline at the pumps is directly related to worldwide demand vs. supply. If the oil companies could actually control the price of a gallon of gasoline, they would have done so when supply outstripped demand during the 12 yr. oil glut that ended a few years ago. 5 years ago, I could buy a gallon of gasoline for less than $1 and many smaller oil companies had to merge with others just to survive. Oil producers were in the red when a barrel of oil sold for $12. I didn't hear anyone suggesting that prices should be increased to help them out.
The price of a product regulates the demand. As was eventually seen in the 70s (with disasterous results for oil producers in the late 80s and 90s). When the price was high, capacity was increased so they could sell more product at those higher prices. When all that new (excess) capacity came online, prices fell into the basement.
What you're seeing now is the demand catching up to the oversupply that was built up in the 80s. In the last 12 years, the profit on a barrel of oil was not enough to support building any new supply infrastructure. Supply remained static and demand has increased dramatically. Particularly with the addition of new demand from developing asian countries.
Last year's experience following Katrina was a perfect example of supply and demand. When gasoline prices topped $3/gal, U.S. demand dropped almost 9% in the following month. This was the first reduction in U.S. demand in over a decade. Gasoline prices started to slide and by the end of the year, were well below their pre-Katrina prices. Since then, demand has gone right back up where it was, so the price at the pump shouldn't be a surprise.
We, the consumers, are the only ones that can really control the price at the pump. If we keep increasing our demand, the price will just keep going up. An artificial reduction of the price at the pumps, will only result in the gas shortages and lines the pumps that we saw the last time gasoline was priced artificially low.