So went through the basics... kick stand position (down, but I flipped it up), gear (1st, but I switched it to neutral)... I flipped switches, turned the ignition off and on, still nothing.
Then I released the clutch lever and tried it... started right up.
So I shut it down and went through the same thing again... in neutral, ignition on, clutch in, holding the starter button I get nothing -- I release the clutch (while holding the starter) and "rerumumumum....." it's running.
Shrug.. I still needed to get to work, so I rode off on my merry way.
So now, after an hour+ ride, I'm at work. I park the bike (in gear), put the side stand down, then say "let's see if this works" and (holding the clutch) hit the starter... starts right up. I shut it down and try without holding the clutch... nothing.... so it is working normally again.

So... any thoughts? Switch? Wiring? Something else? I don't want to tear everything apart looking for gremlins, but I also don't want to get stuck somewhere without any starter at all.