UK BIKE SHOW SEES 144,870 PEOPLE THROUGH THE DOORS
Posted: Fri Nov 17, 2006 3:56 am
UK BIKE SHOW SEES 144,870 PEOPLE THROUGH THE DOORS
Friday, November 17, 2006 - insidebikes.com
The word from the organisers of the UK International Motorcycle Show 2006;
The International Motorcycle and Scooter Show at Birmingham’s NEC closed its doors today after eleven days of the adrenalin fuelled biking entertainment which has seen more visitor interaction than ever before.
Overall Show attendance dropped by 12% with final figures of 144,870 people passing through the doors.
This year’s Show has been more interactive than ever before, with the all-new Thunderdome Games Arena setting a new standard for live action motorcycle stunt shows - just one of the many features to have provided visitors with the opportunity to watch, ride on, and even learn about motorcycles at this year’s Show.
Finlay McAllan, Managing Director of Show organisers MCI Exhibitions, acknowledged it is disappointing to have a lower attendance but was nevertheless delighted with the overall feedback from exhibitors:
“This year’s Show has given visitors an unparalleled combination of brand new bikes to see and interactive features to have a go on. Whilst it is disappointing to see visitor numbers drop, the reaction from exhibitors has been generally positive. We will be sending out research questionnaires to all exhibitors over the forthcoming weeks and are looking forward to receiving more feedback on the Show and working with every single exhibitor to improve the Show further for 2007. I would like to thank all of the exhibitors for their support this year in producing another superb showcase for the motorcycle industry.”
Exhibitors have also been expressing their feelings about the Show:
“We’ve been overwhelmed by interest in the B-King and GSX-R750 models and its been great to meet so many Suzuki enthusiasts. We are looking forward to an exciting 2007.” Paul de Lusignan, Suzuki Marketing Manager
“Its been a really busy year for us with lots of people showing interest in our new models and some great leads. The MCI have pulled off a fantastic Show again.” Scott Grimsdall, Honda Media Relations Executive
“We’ve had a very successful Show for 2006. The area with the supersport machines has been packed out and the days where we’ve had riders such as Colin Edwards on the stand have given us a major boost. Its also been great to get involved with the interactive features such as the Yamaha Supermoto School.” Harley Stephens, Yamaha, Press and PR Co-ordinator
“The Show has been a great platform for our new Tiger model and we’ve had a lot of positive feedback. We’ve had a very high standard of customer despite the numbers being down.” Bruno Tagliaferri, Triumph UK Marketing.
“Its been a great chance for us to preview our models for spring next year and we’ve had really good feedback on the new bikes, demonstrating that the product is perfectly suited to the British buyer.” Tony Jakeman, BMW UK Marketing Manager
“The 2006 Show has been a huge success for Harley-Davidson and Buell UK. We’ve exhibited our two brand new European models to very positive feedback and we’ve completed more than 750 V-Rod experiences as part of the interactive Bike Ride Out feature.” Tom Robinson, Harley-Davidson UK Marketing Manager
“We’ve had an excellent quality of visitor and look forward to next year’s Show” Henry Rivers-Fletcher, Oxford Products
“From our point of view its been really great this year. Despite the figures being down, the stand has been bustling and we’ve had some really positive results.” Shaun Sisterson, KTM Managing Director
“Its been a successful Show, even with attendance down we’ve maintained sales by concentrating on quality product.” Rob Puttock, Infinity Motorcycles Managing Director
The 2007 International Motorcycle and Scooter Show will take place at the Birmingham NEC from 25th October – 4th November.
Friday, November 17, 2006 - insidebikes.com
The word from the organisers of the UK International Motorcycle Show 2006;
The International Motorcycle and Scooter Show at Birmingham’s NEC closed its doors today after eleven days of the adrenalin fuelled biking entertainment which has seen more visitor interaction than ever before.
Overall Show attendance dropped by 12% with final figures of 144,870 people passing through the doors.
This year’s Show has been more interactive than ever before, with the all-new Thunderdome Games Arena setting a new standard for live action motorcycle stunt shows - just one of the many features to have provided visitors with the opportunity to watch, ride on, and even learn about motorcycles at this year’s Show.
Finlay McAllan, Managing Director of Show organisers MCI Exhibitions, acknowledged it is disappointing to have a lower attendance but was nevertheless delighted with the overall feedback from exhibitors:
“This year’s Show has given visitors an unparalleled combination of brand new bikes to see and interactive features to have a go on. Whilst it is disappointing to see visitor numbers drop, the reaction from exhibitors has been generally positive. We will be sending out research questionnaires to all exhibitors over the forthcoming weeks and are looking forward to receiving more feedback on the Show and working with every single exhibitor to improve the Show further for 2007. I would like to thank all of the exhibitors for their support this year in producing another superb showcase for the motorcycle industry.”
Exhibitors have also been expressing their feelings about the Show:
“We’ve been overwhelmed by interest in the B-King and GSX-R750 models and its been great to meet so many Suzuki enthusiasts. We are looking forward to an exciting 2007.” Paul de Lusignan, Suzuki Marketing Manager
“Its been a really busy year for us with lots of people showing interest in our new models and some great leads. The MCI have pulled off a fantastic Show again.” Scott Grimsdall, Honda Media Relations Executive
“We’ve had a very successful Show for 2006. The area with the supersport machines has been packed out and the days where we’ve had riders such as Colin Edwards on the stand have given us a major boost. Its also been great to get involved with the interactive features such as the Yamaha Supermoto School.” Harley Stephens, Yamaha, Press and PR Co-ordinator
“The Show has been a great platform for our new Tiger model and we’ve had a lot of positive feedback. We’ve had a very high standard of customer despite the numbers being down.” Bruno Tagliaferri, Triumph UK Marketing.
“Its been a great chance for us to preview our models for spring next year and we’ve had really good feedback on the new bikes, demonstrating that the product is perfectly suited to the British buyer.” Tony Jakeman, BMW UK Marketing Manager
“The 2006 Show has been a huge success for Harley-Davidson and Buell UK. We’ve exhibited our two brand new European models to very positive feedback and we’ve completed more than 750 V-Rod experiences as part of the interactive Bike Ride Out feature.” Tom Robinson, Harley-Davidson UK Marketing Manager
“We’ve had an excellent quality of visitor and look forward to next year’s Show” Henry Rivers-Fletcher, Oxford Products
“From our point of view its been really great this year. Despite the figures being down, the stand has been bustling and we’ve had some really positive results.” Shaun Sisterson, KTM Managing Director
“Its been a successful Show, even with attendance down we’ve maintained sales by concentrating on quality product.” Rob Puttock, Infinity Motorcycles Managing Director
The 2007 International Motorcycle and Scooter Show will take place at the Birmingham NEC from 25th October – 4th November.