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Pirelli Launches Moto Keypoint UK Dealer Club

Posted: Fri Dec 01, 2006 4:52 am
by totalmotorcycle
Pirelli Launches Moto Keypoint UK Dealer Club
Friday, December 1, 2006 - reifenpresse.de




Pirelli Metzeler Moto UK, the motorcycle division of Pirelli Tyres Ltd UK has launched a new trade initiative aimed at the motorcycle and motorcycle tyre dealers in the UK. Central to the initiative is Moto Keypoint, a new trade club concept that was presented to 15 key dealers at a launch in Birmingham. The brief is simple says Anthony Fry, the recently appointed trade marketing manager for Pirelli Moto UK “to grow the business in terms of volumes, profitability and share through a collaborative approach to the market with our key dealers