Johnson Marine Motorcycles
- zed
- Site Supporter - Gold
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- Joined: Thu May 25, 2006 3:35 pm
- Sex: Male
- Location: Toronto, Canada
Johnson Marine Motorcycles
Johnson Marine to Manufacture Motorcycles
At a press conference late Monday, the CEO of Johnson Marine, makers of Johnson outboard marine engines and other recreational equipment, unveiled a new line of heavyweight cruiser style motorcycles designed to compete head to head with industry leader Harley-Davidson.
Peter Long, Johnson brands marketing manager said, "We have studied the market and determined that Harley, while highly successful, has narrowly missed the mark when targeting motorcycle buyers". Long added, "We at Johnson are convinced that our product hits the target dead center and promises to draw sales away from Harley-Davidson in a way no other motorcycle has been able to accomplish".
The new line of bikes, marketed under the name Big Johnson Motorcycles, will, according to Long, deliver what Harley has only promised. "Our research show that this, a Big Johnson, is what Harley buyers are really after".
At the unveiling of the new line Monday, several current Harley owners agreed. "When I bought my Harley, what I really needed was a Big Johnson," said one Harley owner." But I see now that riding a Harley is no replacement for having a Big Johnson."
Manager Long also said that his company would follow the lead of Harley-Davidson and cash in on a huge market for non-motorcycle related products. "We realize that not every guy can have a Big Johnson," said Long, "But image is very important to people. If they don't have a Big Johnson, they at least want to project the image of having one."
Asked if he anticipated Big Johnsons showing up in the hands of Harley owners, Long said it was unlikely. "I just don't see the need to have a Harley if you have a Big Johnson," he said. "And I can't imagine someone who spends all their resources to acquire a Harley having a Big Johnson. I think it boils down to this - You either have a Harley, or you have a Big Johnson, but you are not likely to have both." "Given the choice," said Long, "I think most guys will opt for the Big Johnson."
Another force driving sales for the company will come from women. A survey of the wives and girlfriends of nearly 1,000 potential motorcycle buyers indicates less than 5% would approve of their partner spending $15,000 on a Harley Davidson. But, when asked if they would be willing to pay the same amount of money to get their partner a Big Johnson, nearly 4 out 5 thought that would be money well spent.
One female present at the product unveiling was quoted as saying, "There is no way I will let Lonnie drop 15 grand on another one of those Harleys, but 15 grand to get him a Big Johnson? Well, that's something we could both enjoy, and it's something he really needs."
Carla Roundheel, manager of the dealership network now being established, said her motto is simple. "I service what we sell." Big Johnson Motorcycles will be traded on the New York stock exchange under the abbreviation PNSNV.
At a press conference late Monday, the CEO of Johnson Marine, makers of Johnson outboard marine engines and other recreational equipment, unveiled a new line of heavyweight cruiser style motorcycles designed to compete head to head with industry leader Harley-Davidson.
Peter Long, Johnson brands marketing manager said, "We have studied the market and determined that Harley, while highly successful, has narrowly missed the mark when targeting motorcycle buyers". Long added, "We at Johnson are convinced that our product hits the target dead center and promises to draw sales away from Harley-Davidson in a way no other motorcycle has been able to accomplish".
The new line of bikes, marketed under the name Big Johnson Motorcycles, will, according to Long, deliver what Harley has only promised. "Our research show that this, a Big Johnson, is what Harley buyers are really after".
At the unveiling of the new line Monday, several current Harley owners agreed. "When I bought my Harley, what I really needed was a Big Johnson," said one Harley owner." But I see now that riding a Harley is no replacement for having a Big Johnson."
Manager Long also said that his company would follow the lead of Harley-Davidson and cash in on a huge market for non-motorcycle related products. "We realize that not every guy can have a Big Johnson," said Long, "But image is very important to people. If they don't have a Big Johnson, they at least want to project the image of having one."
Asked if he anticipated Big Johnsons showing up in the hands of Harley owners, Long said it was unlikely. "I just don't see the need to have a Harley if you have a Big Johnson," he said. "And I can't imagine someone who spends all their resources to acquire a Harley having a Big Johnson. I think it boils down to this - You either have a Harley, or you have a Big Johnson, but you are not likely to have both." "Given the choice," said Long, "I think most guys will opt for the Big Johnson."
Another force driving sales for the company will come from women. A survey of the wives and girlfriends of nearly 1,000 potential motorcycle buyers indicates less than 5% would approve of their partner spending $15,000 on a Harley Davidson. But, when asked if they would be willing to pay the same amount of money to get their partner a Big Johnson, nearly 4 out 5 thought that would be money well spent.
One female present at the product unveiling was quoted as saying, "There is no way I will let Lonnie drop 15 grand on another one of those Harleys, but 15 grand to get him a Big Johnson? Well, that's something we could both enjoy, and it's something he really needs."
Carla Roundheel, manager of the dealership network now being established, said her motto is simple. "I service what we sell." Big Johnson Motorcycles will be traded on the New York stock exchange under the abbreviation PNSNV.
I always follow the rules.
The only exception to the rule occurs when I make an exception to the rule not to make an exception to the rule and that only occurs under exceptional circumstances.
2005 Vulcan 500 LTD
The only exception to the rule occurs when I make an exception to the rule not to make an exception to the rule and that only occurs under exceptional circumstances.
2005 Vulcan 500 LTD
- flw
- Site Supporter - Silver
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- Joined: Fri Jul 07, 2006 4:16 pm
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- Years Riding: 8
- My Motorcycle: '98 Honda Goldwing GL1500se
- Location: Rockford, Illinois U.S.
I don't know you so how could I be refering to you?SMITE wrote:You talkin bout MY bike?
What I was refering to is a state of mind of some people I actually know, not just the CC's. So 2000cc' or 200 make no difference, its a state of mind.
Similar to prawn, you may not be able to define it well, but we all know it when we see it.
Last edited by flw on Tue Mar 27, 2007 3:45 am, edited 1 time in total.
Goldwing 1500se '98
VN500 LTD '07 Sold
VN500 LTD '07 Sold
- Nalian
- Site Supporter - Platinum
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- My Motorcycle: 2011/BMW/F800R
- Location: Boston, MA
If you're getting all testy (had to be said!) with flw, it looks like he was saying that generically, not at you SMITE. But I could be wrong.SMITE wrote:This from a newbie who can't figure out how to lube his chain!I ride what I want, I don't ride for you or anybody else. You don't like my choice of bike?
You couldn't start my bikes, let alone ride them
You just stick to your fake-Harley-clone commuter, sonny-jim. In another 10 years of riding you might have a 1/3 of my knowledge and experiance, but I doubt it. You'll be back driving your mini-van by then.

edit: man did we all post at once or what?
- jonnythan
- Legendary 2000
- Posts: 2470
- Joined: Tue Jun 20, 2006 8:08 am
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- My Motorcycle: Year/Make/Model
He wasn't talking to you. He was speaking in general to "some riders." He should have properly said "I made a reference to the size of one's bike for some riders as being a pencil extender." That's clearly what he meant.SMITE wrote:Excuse me but after my post he made referance to me.Who has the dick problem? He's the one who keeps talking about pencil's and popcorn.just yesterday I made a reference to the size of your bike for some riders as being a pencil extender.Probably because he rides a girls bike and is embarassed when a Harley goes by, and he's on a poorly done copy.
Testy?
yeah when some wet behind the ears n00b starts to dis my ride, when he doesn't know squat about bikes.
punks.....sheesh
You're the one with the problem.
[url=http://www.flickr.com/photos/jonnythan/sets/]Flickr.[/url]
- fireguzzi
- Site Supporter - Bronze
- Posts: 2248
- Joined: Fri Aug 20, 2004 3:00 pm
- Real Name: Trevor
- Sex: Male
- Years Riding: 12
- My Motorcycle: dream bike (really, it's in my dreams)
- Location: Covington, Georgia
I think we should welcome our newest troll to TMW.
Welcome smite!!!!!
Or are you really just that obnoxious and angry about life?
We accept all riders and all bikes here. If you don't then maybe you should find somewhere that has people more like you.
Welcome smite!!!!!

Or are you really just that obnoxious and angry about life?
We accept all riders and all bikes here. If you don't then maybe you should find somewhere that has people more like you.
[img]http://i46.photobucket.com/albums/f101/fireguzzi/papabarsig.jpg[/img]