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Bank forecloses on Wichita-based Big Dog Motorcycles

Posted: Sun Apr 10, 2011 7:35 pm
by Johnj
WICHITA | Big Dog Motorcycles is shutting down and putting its remaining employees to work making parts, accessories and gear for the 25,000 custom bikes it has made over the past 17 years.

The Wichita Eagle reported that Intrust Bank foreclosed on the Wichita-based company last week and that founder Sheldon Coleman Jr. — heir and once chief executive officer of the camping and outdoor equipment maker Coleman Co. — has dissolved the corporation.

Mike Simmons, president of BDM Performance Products, said Coleman formed the new company to make products for Big Dog bikes at Big Dog’s former service, research and development buildings east of downtown Wichita.

Unhappy with his own Harley Fat Boy, Coleman started customizing Harleys in his garage in 1994 and had sold 100 bikes by 1996. Initially, Big Dog was a customized version of a Harley-Davidson. Eventually, Big Dog redesigned more of the parts.

Big Dog Motorcycles boomed when the housing market was strong. Many of its buyers were builders with money to spend, and the company’s annual growth rate hit as high as 80 percent.

At the height of its popularity in 2005, the company built more than 5,000 bikes, had more than 300 workers and more than $120 million in revenue.

But the recession meant shrinking sales, and layoffs started in early 2007. Today, 22 employees remain. They will go to work for BDM Performance Products.

Big Dog’s website said it has 100 dealers throughout the United States, and the company recently informed many of them that it was shutting down.

He said that while have been some hard feelings as business has soured, the company hasn’t ruined its relationship with its dealers.

“We’ve been up front about the business and more than fair with our (dealer) network,” he said.

Simmons wouldn’t speculate about whether a Big Dog-like motorcycle manufacturing company would be resurrected.

“I can’t predict the future,” he said.
Posted on Sat, Apr. 09, 2011 10:15 PM

Read more: http://www.kansascity.com/2011/04/09/27 ... z1JC5HSy8a

Re: Bank forecloses on Wichita-based Big Dog Motorcycles

Posted: Sun Apr 10, 2011 8:31 pm
by totalmotorcycle
That is a shame indeed to see Big Dog motorcycles gone.

I think they are a victim of their own success, building custom bikes. I remember the "boom" in the custom bike business around 2003-2006 at the motorcycle shows I was attending, seemed everyone started building them. And with the economy of the USA heating up so fast on real estate and too easy to get loans $40-80,000k motorcycles didn't seem unrealistic, but it was in the end.

As the economy continues to sputter for the average Joe, material consumption should continue to slow down, thus I don't think we have seen the last of the closures.