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@MV #AGUSTA: THE #ADVENTURE CONTINUES



Varese, July 5, 2016 – MV Agusta presents the “Emotion Road” programme, the first true motorcycle vacation
package designed to permit tourists from around the world to discover Italy while riding the MV Agusta Turismo
Veloce 800. Well aware of the growth in visitors to our country, the Schiranna-based company is proud to take a
leading role in a tourism project that will allow anyone to explore the wonders of Italy aboard the ultimate
“Made in Italy” motorcycle.
Through the joint efforts of MV Agusta and specialist travel company Novara Pop Srl, and with the support of
AIAV (the Italian Association of Travel Agents) and De Petri Adventure (http://www.mvagustaadventure.com),
“Emotion Road” offers a truly unique travel experience. The fortunate group of motorcycle enthusiasts taking
part in the programme will travel along the most picturesque routes in Italy, and will stay in the most exclusive
and atmospheric hotels. This will result in an unforgettable experience exploring the beauty of Italy while
experiencing the all-round performance of the fabulous MV Agusta Turismo Veloce 800; a bike which combines
the soul, elegance and authenticity embodied in the term “Made in Italy”.
The unique nature of “Emotion Road” lies in its ability to offer a turnkey package combined with an original
approach to tourism. It provides a perfect solution for customers seeking to satisfy their desire to discover Italy
while experiencing the country’s natural beauty and spirit of adventure.
The journey will be enriched by the presence and expert guidance of Alessandro "Ciro" De Petri, who will guide
the tour aboard an MV Agusta motorcycle.