BMW Group Canada achieves best month ever with sales increasing +8%

BMW brand sales increase in April by +10.8% to record levels. MINI April sales trail previous year by -6.8%. BMW electrified sales jump +86% in April. BMW Motorrad sales in April decrease -8%.

Richmond Hill, ON.  BMW Group Canada (BMW and MINI brands combined) reported its best month on record with sales of 4,662 vehicles. This result represents an increase of +8% compared to the previous April.  Year-to-date, BMW Group has delivered 14,129 new vehicles, an increase of +6% versus the previous year, and an all-time sales record for the company.

 

BMW.

The BMW brand posted its best-ever April result with 4,020 units sold, reflecting an increase of +10.8%.  To date in 2018, the BMW brand has delivered 12,230 new vehicles, an increase of +6.5% over 2017, and the best-ever result year-to-date.  An aggressive product launch offensive, led by the brand new BMW X2, in combination with an outstanding retail network account for the year-over-year accomplishments.  Additionally, the sub-brands BMW M and BMW i increased sales by +72% and +34% respectively for the year.

 

The brand new BMW X2. X2 xDrive20d, Model M Sport X (10/2017).

 

MINI.

MINI delivered 642 new cars to Canadian customers in April, a decrease of -6.8% compared with the previous year.  On the year,  MINI has sold 1,899 units, an increase of +2.9% over the same timeframe last year.  This is the most vehicles the brand has sold year-to-date in its Canadian history.

 

MINI Cooper S Convertible (01/2018)

 

 

Table 1: New Vehicle Sales BMW Group Canada, April 2018

April 2018 April 2017 MTD % Change YTD April 2018 YTD April 2017 YTD % Change
BMW Brand 4,020 3,628 +10.8% 12,230 11,483 +6.5%
BMW Passenger Cars 1,704 1,580 +7.8% 5,029 4,831 +4.1%
BMW Light Trucks 2,316 2,048 +13.1% 7,201 6,652 +8.3%
MINI Brand 642 689 -6.8% 1,899 1,845 +2.9%
TOTAL Group 4,662 4,317 +8.0% 14,129 13,328 +6.0%


Motorrad.

Motorrad reported 264 sales in April resulting in a decrease of -8.0% as compared to April, 2017.  Year-to-date sales were 637 units, an increase of +5.8% over the same period in 2017.  A key model contributing to the year-over-year growth was the BMW G310 GS.

 

 

Table 2: Motorcycle Sales BMW Group Canada, April 2018

April 2018 April 2017 MTD % Change YTD April 2018 YTD April 2017 YTD % Change
BMW Motorcycles 264 287 -8.0% 637 602 +5.8%

 

 

BMW Group in Canada

BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI.  BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 49 BMW automobile retail centres, 21 BMW motorcycle retailers, and 30 MINI retailers represents the BMW Group across the country.

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