ANNOUNCES – Trusted Since 1999

Suzuki announces updates to its Hayabusa and a special Akrapovic offer

Nov 22, 2025 Michael Le Pard

Suzuki has announced a number of subtle updates to its legendary Hayabusa for 2026, plus a suite of new colour options for the iconic hyperbike and a special offer on Akrapovic exhausts with a saving […]

Suzuki announces suite of new colour options for GSX-8R and V-Strom at MCL

Nov 22, 2025 Michael Le Pard

The award-winning 8R will continue to be available in Suzuki’s trademark Metallic Triton Blue in 2026, but the existing grey wheels are swapped for racier black ones. A new white version joins the ranks, offset […]

Beta Motorcycles Announces Exhibit at AIM Expo 2026

Nov 22, 2025 Michael Le Pard

Beta Motorcycles will be exhibiting at the American International Motorcycle Expo (AIM Expo) from January 7–9, 2026, at the Anaheim Convention Center in California. The main goal for attending North America’s top powersports trade show is […]

FLYING FLEA ANNOUNCES ITS FIRST GLOBAL FLAGSHIP STORE DURING THE PARIS DESIGN WEEK

Nov 1, 2025 Michael Le Pard

Announced the brand’s first flagship store to be located in Paris- signalling the brand’s long-term commitment to the region Showcased the classic styled FF.C6 and a one-off art bike on the FF.C6 named ‘Motototem’, a […]

TRIUMPH ANNOUNCES 2025 NATIONAL SCRAMBLER DEMO DAY – SEPTEMBER 27

Sep 12, 2025 Michael Le Pard

Triumph is promoting a National Dealer Demo Day focused on the popular Scrambler line Registered demo riders receive a complementary bespoke flip-top lighter while supplies last Riders can find participating dealers and register online at […]

Husqvarna Mobility announces new Escape the Ordinary Roadshow

Jul 25, 2025 Michael Le Pard

Husqvarna Mobility welcomes everyone to break free from the everyday with the new Escape the Ordinary Roadshow – a series of 10 exclusive events for curious riders to experience the latest Svartpilen 801 and Vitpilen […]

KEVIN BENAVIDES ANNOUNCES RETIREMENT FROM MOTORCYCLE RACING

Jun 14, 2025 Michael Le Pard

Two-time Dakar Rally champion Kevin Benavides has announced his decision to retire from professional motorcycle racing, bringing an end to an outstanding career in the sport. Kevin’s retirement marks the conclusion of a successful five-year partnership with […]

Beta USA Announces New National Headquarters

May 28, 2025 Michael Le Pard

Beta USA is proud to announce the opening of its brand-new national headquarters, a major milestone in the company’s continued expansion and commitment to serving the off-road and trials riding community across the United States. […]

Honda announces extensive 6-year motorcycle and scooter warranty program

Apr 2, 2025 Michael Le Pard

New warranty ensures complete peace of mind for customers in 15 countries across Europe and champions Honda’s engineering quality Extension renews every year after the initial two-year phase up to a maximum of six years […]

Ducati North America Announces DRE Travel Adventures

Feb 28, 2025 Michael Le Pard

Ducati North America will partner with Malcolm Smith Adventures for the exclusive DRE Baja Tour 7-day, 1,400 Mile riding experience led by Alexander Smith, dedicated to Multistrada and DesertX clients Sunnyvale, Calif., February 27, 2024 […]

KTM ANNOUNCES STRATEGIC RESTRUCTURING PLAN

Nov 26, 2024 Michael Le Pard

Austria – 26 November, 2024 – KTM CEO Stefan Pierer and Co-CEO Gottfried Neumeister today addressed the company’s more than 5,000 employees, unveiling a comprehensive plan to navigate the current financial challenges and ensure a robust […]

Yamaha Announces 2025 VHR VRT Yamaha Official EMX250 Team and Rider Line-Up

Nov 16, 2024 Michael Le Pard

Yamaha Motor Europe is pleased to unveil an exciting evolution in its European Championship EMX250 program for 2025. The VRT Yamaha Official EMX250 team has partnered with the esteemed VHR team, led by Bruno Verhaeghe, […]

MV AGUSTA ANNOUNCES ITS PARTICIPATION IN EICMA 2024

Oct 15, 2024 Michael Le Pard

MV Agusta announces its participation in EICMA 2024, the world’s most important motorcycle show, as part of the PIERER Mobility AG Group. The legendary brand from Schiranna will unveil its highly anticipated 2025 novelties, which […]

RedBud Announces Bob The Cooler Co as Title Sponsor of 2024 RedBud National

Jun 18, 2024 Michael Le Pard

MORGANTOWN, W. Va. (June 13, 2024) – There’s no denying it can get hot during July in Michigan, with humidity the locals call “Air that you wear.” The yearly pilgrimage to the RedBud National produces a […]

Yamaha Racing Heritage Club announces 2024 schedule

May 15, 2024 Michael Le Pard

Legends Line Up to Help Yamaha Racing Heritage Club Celebrate 2024 The Yamaha Racing Heritage Club is delighted to announce its schedule for 2024, which includes the Sunday Ride Classic, Dijon Motorcycle Legends Cup, Veterans […]