ANNOUNCES – Trusted Since 1999

TRIUMPH ANNOUNCES 2025 NATIONAL SCRAMBLER DEMO DAY – SEPTEMBER 27

September 12, 2025 Michael Le Pard

Triumph is promoting a National Dealer Demo Day focused on the popular Scrambler line Registered demo riders receive a complementary bespoke flip-top lighter while supplies last Riders can find participating dealers and register online at […]

Husqvarna Mobility announces new Escape the Ordinary Roadshow

July 25, 2025 Michael Le Pard

Husqvarna Mobility welcomes everyone to break free from the everyday with the new Escape the Ordinary Roadshow – a series of 10 exclusive events for curious riders to experience the latest Svartpilen 801 and Vitpilen […]

KEVIN BENAVIDES ANNOUNCES RETIREMENT FROM MOTORCYCLE RACING

June 14, 2025 Michael Le Pard

Two-time Dakar Rally champion Kevin Benavides has announced his decision to retire from professional motorcycle racing, bringing an end to an outstanding career in the sport. Kevin’s retirement marks the conclusion of a successful five-year partnership with […]

Beta USA Announces New National Headquarters

May 28, 2025 Michael Le Pard

Beta USA is proud to announce the opening of its brand-new national headquarters, a major milestone in the company’s continued expansion and commitment to serving the off-road and trials riding community across the United States. […]

Honda announces extensive 6-year motorcycle and scooter warranty program

April 2, 2025 Michael Le Pard

New warranty ensures complete peace of mind for customers in 15 countries across Europe and champions Honda’s engineering quality Extension renews every year after the initial two-year phase up to a maximum of six years […]

Ducati North America Announces DRE Travel Adventures

February 28, 2025 Michael Le Pard

Ducati North America will partner with Malcolm Smith Adventures for the exclusive DRE Baja Tour 7-day, 1,400 Mile riding experience led by Alexander Smith, dedicated to Multistrada and DesertX clients Sunnyvale, Calif., February 27, 2024 […]

KTM ANNOUNCES STRATEGIC RESTRUCTURING PLAN

November 26, 2024 Michael Le Pard

Austria – 26 November, 2024 – KTM CEO Stefan Pierer and Co-CEO Gottfried Neumeister today addressed the company’s more than 5,000 employees, unveiling a comprehensive plan to navigate the current financial challenges and ensure a robust […]

Yamaha Announces 2025 VHR VRT Yamaha Official EMX250 Team and Rider Line-Up

November 16, 2024 Michael Le Pard

Yamaha Motor Europe is pleased to unveil an exciting evolution in its European Championship EMX250 program for 2025. The VRT Yamaha Official EMX250 team has partnered with the esteemed VHR team, led by Bruno Verhaeghe, […]

MV AGUSTA ANNOUNCES ITS PARTICIPATION IN EICMA 2024

October 15, 2024 Michael Le Pard

MV Agusta announces its participation in EICMA 2024, the world’s most important motorcycle show, as part of the PIERER Mobility AG Group. The legendary brand from Schiranna will unveil its highly anticipated 2025 novelties, which […]

RedBud Announces Bob The Cooler Co as Title Sponsor of 2024 RedBud National

June 18, 2024 Michael Le Pard

MORGANTOWN, W. Va. (June 13, 2024) – There’s no denying it can get hot during July in Michigan, with humidity the locals call “Air that you wear.” The yearly pilgrimage to the RedBud National produces a […]

Yamaha Racing Heritage Club announces 2024 schedule

May 15, 2024 Michael Le Pard

Legends Line Up to Help Yamaha Racing Heritage Club Celebrate 2024 The Yamaha Racing Heritage Club is delighted to announce its schedule for 2024, which includes the Sunday Ride Classic, Dijon Motorcycle Legends Cup, Veterans […]

Kramer Motorcycles USA Announces Jensen Beeler as Its New CEO

April 27, 2024 Michael Le Pard

FARGO, NORTH DAKOTA – April 23, 2024 – Krämer Motorcycles USA is proud to announce the appointment of Jensen Beeler as Chief Executive Officer, effective immediately. Launching Krämer Motorcycles USA in 2015, Joe Karvonen has been […]

Kramer Motorcycles USA Announces Jensen Beeler as New CEO

April 24, 2024 Michael Le Pard

FARGO, NORTH DAKOTA – April 23, 2024 – Krämer Motorcycles USA is proud to announce the appointment of Jensen Beeler as Chief Executive Officer, effective immediately. Launching Krämer Motorcycles USA in 2015, Joe Karvonen has been […]

Vmoto Group announces significant rebranding operation for its products

April 3, 2024 Michael Le Pard

· Vmoto Group announces a significant rebranding operation for its products. · From today onwards, all Group new products will be branded as Vmoto. · The first effect of this new direction is the launch […]

Suzuki announces attractive low-rate finance and $0 down across range

April 3, 2024 Michael Le Pard

Suzuki has announced an attractive low-rate finance offer across a huge selection of models from its sport, street, and adventure bike classes, with no fewer than 18 models available with 4.9% APR finance over three years, with […]

Honda Announces Winners of 2023 Yūshū Recognition Scheme

March 28, 2024 Michael Le Pard

Yūshū allows Honda to celebrate its top performing European retailers in Customer Experience Expanded for 2023 to include Automobile Sales across Europe as well as Motorcycle Sales in the UK, with a total of 57 Winners […]

INDIAN MOTORCYCLE ANNOUNCES 2024 FACTORY RACE TEAMS

January 30, 2024 Michael Le Pard

SIGNS THREE-TIME AUSTRALIAN SUPERBIKE CHAMPION TROY HERFOSS FOR ITS KING OF THE BAGGERS & SUPER HOOLIGAN EFFORTS Herfoss Joins Reigning Super Hooligan Champion & Two Time KOTB Champion Tyler O’Hara, Team to Pilot Pair […]

Yamaha Motor Europe announces Yamaha Motor Manufacturing Europe

January 8, 2024 Michael Le Pard

Yamaha Motor Europe N.V. announces that its wholly-owned European manufacturing site in Saint Quentin, France, previously known as MBK Industrie S.A.S. (MBK), has been re-named Yamaha Motor Manufacturing Europe S.A.S. (YMME). The establishment of the re-naming, […]

Yamaha Motor Europe N.V. (YME) announces CEO Eric de Seynes will step down

December 27, 2023 Michael Le Pard

Yamaha Motor Europe announces senior leadership change Yamaha Motor Europe N.V. (YME) announces that as from 1st of January 2024 Eric de Seynes will step down as President and Chief Executive Officer to join the company’s […]

SuperMotocross League Announces Formation of SMX Next for Amateur Prospects

December 4, 2023 Michael Le Pard

New Collective Combines Supercross Futures, Pro Motocross Scouting Moto Combine, and SMX World All-Stars ELLENTON, Fla. // MORGANTOWN, W.Va. (December 4, 2023) – The SuperMotocross (SMX) League, comprised of Feld Motor Sports and MX Sports Pro Racing, has […]

KTM announces off-road motorcycle engineer Andreas Hölzl now leader of all KTM AG Rally Teams

September 22, 2023 Michael Le Pard

KTM AG is pleased to announce that experienced off-road motorcycle engineer Andreas Hölzl will take over the leadership of all KTM AG Rally Teams with immediate effect having previously held the role of Husqvarna Factory […]

Yamaha announces participation in “Coca-Cola” Suzuka 8 Hours Endurance Road Race

June 5, 2023 Michael Le Pard

Yamalube YART Yamaha EWC Official Team to Race as Yamaha’s Top Team at 44th “Coca-Cola” Suzuka 8 Hours Yamaha Motor Co., Ltd. is proud to announce that the Yamalube YART Yamaha EWC Official Team currently […]

Zendure Announces BOÉ Motorsports Moto3 Sponsorship

March 29, 2023 Michael Le Pard

Portimão, March.24. Zendure, one of the fastest-growing global energy tech start-ups, announced its partnership with MotoGP™’s BOÉ Motorsports racing team as a core sponsor for the 2023 Moto3 World Championship. This partnership marks the start […]

MotoAnatomy Royal Enfield Announces 2023 Progressive American Flat Track Season Team

February 22, 2023 Michael Le Pard

FOR IMMEDIATE RELEASE MotoAnatomy Powered by Royal Enfield Announces Two-Rider Team for 2023 Progressive American Flat Track Season Johnny Lewis and Ryan Wells to contest Mission SuperTwins class aboard Royal Enfield Twins FT motorcycles Milwaukee, […]

Beta Announces Partnership with MRT Racing for 2023 MXGP Season

December 16, 2022 Michael Le Pard

Partnership with MRT Racing for 2023 MXGP Season Betamotor is pleased to announce the new partnership with MRT Racing for the next seasons of the MXGP Motocross World Championship. Two years after its debut in […]

Yamaha Motor Europe announces 2022 YZ bLU cRU FIM Europe Cup winners

November 15, 2022 Michael Le Pard

Nicolai Skovbjerg, Dani Tsankov & Tylan Lagain are the 2022 YZ bLU cRU FIM Europe Cup Winners! Yamaha Motor Europe is pleased to announce the 2022 YZ bLU cRU FIM Europe Cup winners are Nicolai […]

Yamaha Racing Heritage Club Announces 2022 Schedule

March 11, 2022 Michael Le Pard

As the Yamaha Racing Heritage Club (YRHC) gears up for its inaugural year, Yamaha Motor Europe outlined their plans for the project in 2022 at the Lyon Motor Show, France. Explaining the exclusive benefits that […]

ROYAL ENFIELD BUILD. TRAIN. RACE. ANNOUNCES PARTNERSHIP WITH PARTS UNLIMITED

February 17, 2022 Michael Le Pard

ROYAL ENFIELD BUILD. TRAIN. RACE. ANNOUNCES PARTNERSHIP WITH PARTS UNLIMITED Parts Unlimited, the world’s largest distributor of aftermarket accessories in powersports, partners with 2022 BTR programs in American Flat Track and MotoAmerica. Milwaukee, WI […]

SUZUKI USA ANNOUNCES NEW RIDER TEAM FOR 2022

February 8, 2022 Michael Le Pard

Team Suzuki Press Office – February 7. Suzuki Motor USA, LLC has today revealed the continuation of Team Hammer as its official road racing partner for the 2022 MotoAmerica AMA/ FIM North American Road Racing […]

SUZUKI ANNOUNCES 2022 SUPERCROSS TEAM LINE-UP

January 7, 2022 Michael Le Pard

Team Suzuki Press Office – January 5. Suzuki Motor USA, LLC has announced its premier race teams for the 2022 Supercross season with the Twisted Tea Suzuki and BarX/ Chaparral Suzuki teams returning as racing […]

Yamaha Racing announces multi-year deal with sport’s top up-and-coming rider

October 11, 2021 Michael Le Pard

Monster Energy Star Yamaha Racing is pleased to announce a multi-year deal with one of the sport’s top up-and-coming riders – Haiden Deegan. The Californian has multiple amateur titles and is a great addition to […]

Monster Energy Star Yamaha Racing announces addition to 2022 Monster Energy AMA Supercross team

October 2, 2021 Michael Le Pard

Monster Energy Star Yamaha Racing is pleased to announce the addition of Eli Tomac to the team for the 2022 Monster Energy AMA Supercross and Lucas Oil Pro Motocross season. The multi-time champion completes a […]

News

Damon Motors announces $35M milestone in preorders for flagship HyperSport electric motorcycle

September 8, 2021 Michael Le Pard

VANCOUVER, BC – September 8, 2021 – Damon Motors today announced the company hit a new $35M milestone in preorders for its flagship HyperSport, the world’s smartest, safest, fully electric motorcycle. The company also announced […]

Suzuki announces new slogan and hashtag for 2021

March 28, 2021 Michael Le Pard

Team Suzuki Press Office – March 28. With the beginning of a new season, reigning MotoGP World Champions Team Suzuki Ecstar have announced a new slogan and hashtag to accompany the 2021 title campaign; ALL FOR […]

Red Bull KTM Factory Racing Team Announces Exciting American Flat Track Two-Rider Lineup

February 20, 2021 Michael Le Pard

MURRIETA, Calif. (February 19, 2021) – The Red Bull KTM Factory Racing Team is eager to kick off the 2021 American Flat Track Championship next month with an exciting two-rider lineup in the AFT Singles […]

Vance & Hines Announces $73000 Sponsorship Program

February 16, 2021 Michael Le Pard

SANTA FE SPRINGS, Calif. (February 15, 2021) – Vance & Hines, one of the nation’s premier performance motorcycle accessory manufacturers, announced a full slate of contingency sponsorship payouts for the 2021 American Flat Track (AFT) […]

Harley-Davidson Announces Racing Contingency Support

February 16, 2021 Michael Le Pard

DAYTONA BEACH, Fla. (February 15, 2021) – Harley-Davidson announced today a restructured contingency program to include Progressive American Flat Track‘s Mission® SuperTwins class. Following a near-flawless season that brought an AFT Production Twins championship to this […]

American Honda announces new American Flat Track partnership

January 22, 2021 Michael Le Pard

TORRANCE, Calif. (January 21, 2021) – American Honda today announced a new partnership with Turner Racing in Progressive American Flat Track. Turner Racing Honda will compete in the 2021 series in the AFT Singles division, […]

Honda UK Announces 2021 British Motocross Championship Team

December 5, 2020 Michael Le Pard

Honda UK are delighted to announce they are back in British Motocross Championship action with a brand new title sponsor and will be known as Crendon Fastrack Honda. The squad, backed by one of the […]

Yamaha announces team for 2021 EMX125 Championship

December 5, 2020 Michael Le Pard

Yamaha Motor Europe and the MJC Yamaha Official EMX125 team are pleased to confirm a three-rider line-up for the 2021 EMX125 Championship. The team has retained Dutch talent Ivano Van Erp and is thrilled to […]

Yamaha Motor Europe Announces Exciting 2021 EMX250 Line-Up

November 13, 2020 Michael Le Pard

Yamaha Motor Europe and the Hutten Metaal Yamaha Official EMX250 Team are pleased to confirm a three-rider line-up for the 2021 EMX250 Championship. The team have retained 15-year-old Dutch talent Dave Kooiker and are thrilled […]

Suzuki Announces it will now complete in this Premier motorcycle endurance world road racing championship

November 4, 2020 Michael Le Pard

Team Suzuki Press Office – November 4. Participation of the factory team Yoshimura SERT Motul Suzuki Motor Corporation (Suzuki) will participate in the premier motorcycle endurance world road racing championship series held by the International […]

Progressive American Flat Track announces the Road to AFT program

October 2, 2020 Michael Le Pard

DAYTONA BEACH, Fla. (Oct. 1) – With the second half of its 2020 season on the horizon, Progressive American Flat Track proudly announced today the Road to AFT program, its newest initiative designed in conjunction with the American Motorcyclist […]

MV Agusta Announces 5 Year Expansion Plan

September 8, 2020 Michael Le Pard

Varese, Italy, September 8, 2020 – MV Agusta has announced the appointment of IMG as its exclusive worldwide licensing representative to expand its presence globally through a new range of consumer products. Through the new […]

Husqvarna Motorcycles Announces New Exhaust Systems

May 6, 2020 Michael Le Pard

Husqvarna Motorcycles North America, Inc. is pleased to announce the availability of FMF exhaust systems – a line-up of high-performance silencers and expansion chambers for 2-stroke off-road and motocross models. Available as part of the […]

Piaggio Group Sales up +9.5% and Announces Resumption of Production Operations

April 22, 2020 Michael Le Pard

Milan, 22 April 2020 – The Annual General Meeting of Piaggio & C. S.p.A., chaired by Roberto Colaninno, was held today in Mantua, attended by 69.9% of the share capital, exclusively through proxies conferred on Spafid […]

American Flat Track Announces Roster for 2020 AFT SuperTwins Competition

January 11, 2020 Michael Le Pard

DAYTONA BEACH, Fla. (January 10, 2020) – American Flat Track is pleased to announce its list of teams and riders for the inaugural year of AFT SuperTwins competition. The most recent evolution in its revitalization of the […]

American Flat Track Announces 2020 Schedule

November 16, 2019 Michael Le Pard

DAYTONA BEACH, Fla. (November 15, 2019) – American Flat Track has announced its 18-event schedule for the 2020 season, which once again features coast-to-coast action and launches anew at legendary Daytona International Speedway on March 14 […]

BMW Art & Culture announces the launch of its ninth call for applications for the BMW Residency at GOBELINS, School of Visual Arts

December 17, 2018 Michael Le Pard

Paris – Every year since 2011, BMW Art & Culture has given an artist the opportunity to produce a photography project in a three-month residency. The project is undertaken at the GOBELINS School of Visual […]