EBR (Erik Buell Racing) and Total Motorcycle

What do you think about the return of Erik Buell into motorcycle production?

Awesome
9
56%
Good
6
38%
So-So
0
No votes
Fail
1
6%
 
Total votes: 16

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totalmotorcycle
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EBR (Erik Buell Racing) and Total Motorcycle

#1 Unread post by totalmotorcycle » Wed Jun 29, 2011 5:32 am

EBR (Erik Buell Racing) and Total Motorcycle

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EBR and Total Motorcycle are pleased to announce a media/press affiliation agreement. EBR is Erik Buell's new motorcycle company designed to make a real difference. All American with no one looking over their shoulder. Now you can read and learn much more about them on Total Motorcycle. Welcome EBR to Total Motorcycle!

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You can now read about EBR and see all their new motorcycle models at Total Motorcycle in our 2012 Motorcycle Model Guides: http://www.totalmotorcycle.com/EBR-Erik ... Guides.htm
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Re: EBR (Erik Buell Racing) and Total Motorcycle

#2 Unread post by totalmotorcycle » Wed Jun 29, 2011 5:40 am

Total Motorcycle is now official Media/Press for 35 manufacturers.

It is with great honour that so many motorcycle manufacturers have joined on with Total Motorcycle and allowed us to bring this information to you with their full permission.

It my take a lot of time, effort and patience to become accerdited media/press for these companies, but I think it's worth it and I hope you agree. Being official media/press for so many manufacturers gives us access to information, photos and news others sites just do not have and cannot get access to.

As always, enjoy and keep coming back for more.

Mike
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Re: EBR (Erik Buell Racing) and Total Motorcycle

#3 Unread post by Grey Thumper » Wed Jun 29, 2011 9:28 am

I'd have loved it if EBR's logo was a phoenix, but I guess that would've been too expected. But "Fiercely independent" is a great slogan.
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Re: EBR (Erik Buell Racing) and Total Motorcycle

#4 Unread post by totalmotorcycle » Wed Jun 29, 2011 9:47 am

Grey Thumper wrote:I'd have loved it if EBR's logo was a phoenix, but I guess that would've been too expected. But "Fiercely independent" is a great slogan.
I agree, a phoenix would have been really neat, but in the long run people would wonder about it I think and you are right on the money with the slogan, it's great.

The 3 other EBR models will be interesting when they arrive, the AX, RX and SX. I'm hoping to see a naked in there as well as an entry level bike so it gets people into the EBR brand like the Blast! 500 did.


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Re: EBR (Erik Buell Racing) and Total Motorcycle

#5 Unread post by Brackstone » Wed Jun 29, 2011 10:30 am

Was I reading the price right? $40,000 for their Flagship motorcycle?
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Re: EBR (Erik Buell Racing) and Total Motorcycle

#6 Unread post by totalmotorcycle » Wed Jun 29, 2011 10:43 am

Brackstone wrote:Was I reading the price right? $40,000 for their Flagship motorcycle?
Yup, $40,000 dollars for the 2012 EBR 1190RS, but there are only 100 of them to be made, and it's their first production bike and the R&D of it must be high as well... I'm hoping the other 3 models due to come out will be under the $15,000 mark.

http://www.totalmotorcycle.com/motorcyc ... Racing.htm

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Re: EBR (Erik Buell Racing) and Total Motorcycle

#7 Unread post by jstark47 » Wed Jun 29, 2011 11:41 am

They're basically hand-building those bikes. No real production facility, just a shop. I'm rooting for Erik because he's the real deal, but he needs investors big time. Production needs to be automated and volumes vastly increased before unit prices can go down.
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Re: EBR (Erik Buell Racing) and Total Motorcycle

#8 Unread post by Brackstone » Wed Jun 29, 2011 12:38 pm

Well I hope it works out for him. Anyone who starts a business in this economy needs some luck too!
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Re: EBR (Erik Buell Racing) and Total Motorcycle

#9 Unread post by Superfly3176 » Wed Jun 29, 2011 5:31 pm

It's awesome but price is astronomical. They're eventually going to need to get an assembly plant. I don't know if they can work a deal with polaris industries or something like that. One thing's for certain Erik Buell can't be as restricted as he was.

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Re: EBR (Erik Buell Racing) and Total Motorcycle

#10 Unread post by ceemes » Wed Jun 29, 2011 6:10 pm

Perhaps Can-Am or Rotex might be an angle.
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Re: EBR (Erik Buell Racing) and Total Motorcycle

#11 Unread post by agraebner » Wed Jun 29, 2011 10:41 pm

It would be great to see, someone looking to make anything and make it well and not for numbers, make it to a giant success. Unfortunately the system feeds the opposite. WE THE PEOPLE must support this kind of person. The hard part is I cant afford to buy anything from this fella and I dont see anyone around my area able to do so either. I do not see a large support base for them. I wish them all the best and I'm sure he can build some amazing machinery. Maybe he will revolutions motorcycles.....
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Re: EBR (Erik Buell Racing) and Total Motorcycle

#12 Unread post by Graunke » Thu Jun 30, 2011 2:36 pm

I'm pumped for EBR. I wish I could afford to support his new venture. I was a HUGE fan of Buell, and hope to pick up an XB12 next season off the Craigslist.

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Re: EBR (Erik Buell Racing) and Total Motorcycle

#13 Unread post by Wrider » Fri Jul 01, 2011 12:28 am

I hope he succeeds. If he builds a true American sportbike that is competitive in both performance and price, you have NO idea how many it will sell around here.
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Re: EBR (Erik Buell Racing) and Total Motorcycle

#14 Unread post by ceemes » Fri Jul 01, 2011 8:42 am

Wrider wrote:I hope he succeeds. If he builds a true American sportbike that is competitive in both performance and price, you have NO idea how many it will sell around here.
Unless he has some major venture capital backing him up or is ready to go into another partnership with an existing manufacturer, you will not be seeing many of his machines on the track let alone the streets.

I wish him luck, but to be successful and to make an impact you need a number of very important things, wads of cash just being the start. First, even the best most sophisticated and wonderful machine will fail in the market place unless you can mass produce them. Then means having parts suppliers, an assemble line, and skilled workers to put them together.

Next you need a distribution system, a means of inventory control, transportation and a dealership network to sell and service your machines. These are why he first entered into a partnership with H-D, they had all those things that allowed him to design, build and sell his bikes the first time around.

Buell is facing long odds right now, given the current US economy and market place competition. Yes, he has a good brand name and a loyal following, but I don't think he is an any position to take complete advantage of those. At best, I think he will become the sport/racing bike equivilent of Custom Chopper builders. Making some interesting machines but selling to a very limited market. I wish him luck and hope he succeeds.
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Re: EBR (Erik Buell Racing) and Total Motorcycle

#15 Unread post by Grey Thumper » Fri Jul 01, 2011 11:14 am

ceemes wrote:At best, I think he will become the sport/racing bike equivilent of Custom Chopper builders. Making some interesting machines but selling to a very limited market. I wish him luck and hope he succeeds.
I hope he'll sort of be an American John Bloor with Triumph motorcycles; not a niche manufacturer, but one that makes non-mainstream, quirky, characterful bikes at a broad range of price points and sells a reasonable volume of them. Unlikely, but one can always hope.
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Re: EBR (Erik Buell Racing) and Total Motorcycle

#16 Unread post by jstark47 » Fri Jul 01, 2011 11:20 am

Grey Thumper wrote:
ceemes wrote:At best, I think he will become the sport/racing bike equivilent of Custom Chopper builders. Making some interesting machines but selling to a very limited market. I wish him luck and hope he succeeds.
I hope he'll be as successful as John Bloor was with Triumph motorcycles; not a niche manufacturer, but one that makes non-mainstream, quirky, characterful bikes at a broad range of price points and sells a reasonable volume of them. Unlikely, but one can always hope.
The difference is Bloor was a very successful real estate developer and had wads of cash from his personal funds to invest. And invest he did: I don't believe Triumph made a profit until 2001 or so. 1984 to 2001 is a long time to run a venture at a loss, especially from 1991 on when it was full-blown manufacturing concern.

Ceemes said much more eloquently and in greater detail what I was trying to say in my Wednesday post above.
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Re: EBR (Erik Buell Racing) and Total Motorcycle

#17 Unread post by totalmotorcycle » Mon Jul 04, 2011 3:28 pm

I'm also crossing my fingers that he makes a comeback like how Triumph did. Buell needs to be out there, needs to be affordable and needs to be in the dealerships again.
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Re: EBR (Erik Buell Racing) and Total Motorcycle

#18 Unread post by jeffo » Mon Jul 04, 2011 10:53 pm

This is a good thing to see. I wish Eric the best of times in this EBR venture. I sure hope that he offers a bike that I can afford. I love the bike he is offering at a limited supply and a hefty price. Whew that price is real scary big. I can't wait to see the rest of the models.

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