#324: 2010 Phantom EG - Coolness Factor = 57.8%

Your Coolness Factor of the 2010 Phantom EG

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#324: 2010 Phantom EG - Coolness Factor = 57.8%

#1 Unread post by totalmotorcycle » Fri Jul 07, 2017 10:18 am

2010 Phantom EG on the Total Motorcycle Cool Wall

For MORE information and Photos click here: http://www.totalmotorcycle.com/photos/2 ... Phantom-EG

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2010 Phantom EG on Total Motorcycle.com

We build the Phantom EG (code named “EG” or Erasmus’ Gamble) the way we have always built motorbikes — by the hands of skilled artisans. Our lads specify or form every piece of the machine. Of course, no two clients are the exact same shape, or have the exact same taste. As a result, every Phantom is unique, ‘commissioned’ as would a piece of fine art. The EG was designed from the start as an homage to those amazing machines that spunky gentlemen (and ladies) used to set speed records at Brooklands and board track racer circuits back in the 1920s.

The Phantom EG is not for everyone. There are other motorbikes that are faster, and still others more comfortable. What sets the Phantom EG apart from all others, is the abundance of soul. The spirits of The Phantom’s founders, along with those legendary riders of the day such as Harry and Charlie Collier, W. D. Chitty, Bert Le Vack, Jake De Rosier, Jack Emerson, “Barry” Baragwanath, Gwenda Stewart, and scores of others both famous and not, run through every part of a Phantom EG. All these riders may have passed into history, but their presence is felt every time you sit astride a Phantom EG



History

Eighty years have passed since the last machine rolled out of the Phantom works.

(Letter from the founder-) “A motorbike is a thing of leisure and excitement. It is a toy for gentlemen (and ladies) with a taste for such things. In the case of the EG it is a very specific type of person to whom it is best suited. I believe the most suited person is one who knows something of the pioneering days of motorsport and feels a certain sense of resonance with that era. they seek more of a time machine, than a simple road machine. They seek a device that will not only take them down a leafy lane on a Sunday afternoon, but also back to an age of excited exploration and experimentation. And age where everything seemed possible with a measured application of the disciplines of engineering.

In that era, no machine was perfect. As a result, each one had a character that was unique and changed over time. It was also accepted that such machines gave the rider a new perspective on things — once you had experienced high velocity travel, the normal pace of things seemed so sedate that an appreciation of everyday details was intensified. And when you next returned to that world of speed, the sensation was ever more dramatic.

People these days are exposed to such speeds in such comfort at such an early age that the impact of of velocity is almost lost. It is as if you have become a different species to that of our generation. In some ways it is this change in human perception that lies at the heart of the namke of our new machine, the Phantom EG (Erasmus’ Gamble). We are gambling that it is possible to recapture that thrill of the sensation of first speed, and be transported by it across both time and space.”







Order Your Phantom EG Today

You’ve heard about the Phantom EG, You’ve seen photographs and films of it. You might even have seen and heard the Phantom EG in person! Now is the time to claim one for yourself. You’ve worked hard and endured much. You’ve given much to many. Now it is time to treat yourself. And why treat yourself to something thousands of others already possess? Each Phantom EG is unique to its owner….one is waiting to be made for you. To schedule a consultation, please write today to Mrs. Mabel Ramsbottom at editor@thephantom.co.uk.







2010 Phantom EG – General Specifications
USA MSRP: Custom Prices

Engine:

750cc capacity

Two cylinders

Air cooled

“Sneezer Ulysses” fuel atomiser with grip throttle control

Magneto Ignition

Internal, mechanically-powered automatic oil pump

Gearbox:

Four speed sequential

Hand Shift

Hand Clutch

Brakes:

Front — Phantom’s “Integrated Speed Retarding” (ISR) system

Rear — Phantom’s “Integrated Speed Retarding” (ISR) system



Chassis:

Phantom original double-butted diamond frame

Solid rear suspension with leafe-supported Messenger saddle

Phantom “Bladraulic” forks

Wheels 21″ x 3.5″

Brooklands handlebars




For MORE information and Photos click here: http://www.totalmotorcycle.com/motorcyc ... om-Hotspur
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Re: THIS WEEK: 2010 Phantom EG - VOTE TODAY

#2 Unread post by totalmotorcycle » Fri Jul 07, 2017 10:23 am

From one defunct brand (Last week: Victory) to another in 2012, Phantom. You may not have heard of Phantom motorcycles before today, but it was a start up venture to produce heritage motorcycles for the masses taking craftsmanship to the next level. Phantom lasted for about 3 years in total then in 2013 their website went off the air.

Mike
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Re: THIS WEEK: 2010 Phantom EG - VOTE TODAY

#3 Unread post by Gummiente » Sat Jul 08, 2017 3:43 am

"The Phantom EG is not for everyone". Yep, they nailed it right there. Uncool. Would have been a Fail vote, but I admire the craftmanship.
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Re: THIS WEEK: 2010 Phantom EG - VOTE TODAY

#4 Unread post by ceemes » Sat Jul 08, 2017 8:56 am

Gave it an awesome just for the audacity of what they were attempting to do and for the machine being completely and utterly different from from anything else being produced at the time. Not surprising they went under, they were going for the nicheist of niche markets......would of I bought one.......yes, if I hit it big on the lottery, it would of been a cool toy to have.
Always ask why.

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Re: THIS WEEK: 2010 Phantom EG - VOTE TODAY

#5 Unread post by NorthernPete » Sat Jul 08, 2017 10:39 am

"fudge" no. Fail. Ugly as sin and just no. Artesian craftsmen? This thing is so pretentious it almost has a hipster beard and ironic tee shirt.
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Re: THIS WEEK: 2010 Phantom EG - VOTE TODAY

#6 Unread post by markdcoco » Sat Jul 08, 2017 4:08 pm

An amazing "toy" to have in the corner of your garage where you can pull the cover off it, sip a cold beer, and listen to your friends make fun of you for buying it. Truly love the styling and historical pretense, but would believe that the "Cu$$$tom Pricing" set up by management killed a great idea. There's a time and a place for everything.

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Re: THIS WEEK: 2010 Phantom EG - VOTE TODAY

#7 Unread post by montanalifter » Sun Jul 09, 2017 2:05 pm

Fail. Rather have a useful bike. Maybe a couple rich people bought it to sit in their fancy garage.

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Re: THIS WEEK: 2010 Phantom EG - VOTE TODAY

#8 Unread post by totalmotorcycle » Wed Jul 12, 2017 2:29 pm

So, what most are saying it is too retro then?

Is there a limit to how "retro" a bike can be in looks? The Triumph Bobber (50's style) seems to be doing ok... but most Indian's were based on the 1940's look... maybe 1950 is the cut-off?

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Re: THIS WEEK: 2010 Phantom EG - VOTE TODAY

#9 Unread post by jstark47 » Wed Jul 12, 2017 9:19 pm

I guess if I was rich and already had one of everything, like Jay Leno, I might go for this. But otherwise....... no.
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Re: THIS WEEK: 2010 Phantom EG - VOTE TODAY

#10 Unread post by totalmotorcycle » Fri Jul 14, 2017 9:08 am

I went with: Awesome

I had to think about what to vote, in the end, I love history, craftsmanship and entrepreneurship, I could lovingly look at this at this bike all day, ride it (different handlebars please) and never get rid of it. It is incredibly unique, a modern version of a 1920's motorcycle, but one that is much more reliable and isn't worth $200,000+

Never knew the price for one, there were so few built. If I am lucky to find one, and I have a house, garage and a place to put it, I might just have to have it.

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Re: THIS WEEK: 2010 Phantom EG - VOTE TODAY

#11 Unread post by totalmotorcycle » Fri Jul 14, 2017 9:23 am

2010 Phantom EG - Coolness Factor = 57.8%
Featured: July 7th, 2017 - July 14th, 2017
Most popular vote category: Awesome

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Motorcycle Cool Wall discussion: viewtopic.php?f=61&t=54407
Total Motorcycle model page: http://www.totalmotorcycle.com/photos/2 ... Phantom-EG

Your Coolness Factor of the 2010 Phantom EG

Awesome (3 points) 6
Cool (2 points) 2
Uncool (1 point) 4
Fail (0 point) 3

Total votes: 15

= a Coolwall Factor of 57.8%

Total Motorcycle's Take-a-way: Unique, special, craftsmanship, heritage. Words that are not always synonymous with today's motorcycles. The Phantom EG represents the nicheist of niche markets, the "if I won't the lottery I'd buy one" or "if already had one of everything, like Jay Leno, I might go for this". Was it too retro for retro, is the 1920's style a cut-off date? It failed in the market to find enough buyers, but if you are going to fail, so out with style I say!
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