Friday, October 27, 2006 - By Jordan Baker - The Sydney Morning Herald - smh.com.au
SEX? Now the Motorcycle Council of NSW has your attention.
Sick of being ignored by Sydney drivers, motorcyclists are hitting back with a publicity campaign featuring nude riders and the slogan: "Come on, what do we have to do to get you to look twice?"
Photographs and a video being submitted to television stations as a community service announcement show motorcyclists riding naked through the streets of Sydney, puzzling passers-by.
The motorcyclists are men and women of different shapes and sizes to highlight that riders come from all walks of life.
Guy Stanford, chairman of the MCC of NSW, said it was a lighthearted approach to a serious issue.
"We hope that people have a good laugh at our expense but also see how vulnerable motorcyclists can be on the road and remember to look twice, particularly at intersections," he said.
The number of motorcycles and scooters on Sydney's streets is increasing as motorists look for ways to avoid high fuel prices and congestion.
Motorcycle awareness week runs from tomorrow until Sunday November 5.