I think $19,999

is likely what they will be in Canada, unfortunately. Since they don't seem to have stated a price yet I suspect they are awaiting response from the bike shows and all the people who email them saying "I want one" without knowing a price -- they are just setting up dealers now (Calgary, Vancouver, Toronto etc.). It has some very high quality pieces and costly hand-built bits -- by design.
Like fireguzzi said... they are looking for the dreamers because price wont matter to these riders.
I read the few articles and vids on Norton that are on the web out there and I am very happy with the new owner. A true fan of the brand who seems to have everything it will take to keep Norton alive and growing.
The bike reminds me of my (British knock-off) 1986 Yamaha SRX600S .. my favourite "street-commuter" although I did ride mine on some long trips too. It had the best features of a nice simple street platform including unique styling, like the twin piggyback shocks on the new Norton 961. It has those awesome wire-spoke wheels too! It still looks "Norton", but new! Too Cool.
The Ducati Monster proved how good a seller a twin-cylinder street/sport bike can be, and a great all-rounder, especially when they have a little soul (i.e. not the EX500 which was successful in it's own way).
The other cooooooooool thing coming from Norton is a redo of the RCW/NRV 588 rotary racer. I suspect they are trying to get it homologated for World Superbike if possible too. It is reported to be in development as an NRV700.

"Zounds! Zorched by Zarches, Spaceman Spiff's crippled craft crashes on planet Plootarg!"
For Sale: Ninja 600 with parts bike, needs minor work, $30, no title... (GEE THAT DOESNT RING ANY WARNING BELLS DOES IT?)