ROYAL ENFIELD UNVEIL FIRST-EVER US FLAGSHIP STORE WITH BAXTER CYCLE
MARNE, Iowa – June 26, 2026 – Royal Enfield has unveiled its first-ever flagship dealership in the United States, with Baxter Cycle, located in Marne, Iowa.
The flagship location officially opened on June 20, with a special Grand-Opening celebration, welcoming customers, riders, and motorcycle enthusiasts to experience the Royal Enfield brand firsthand. Guests had the opportunity to explore the latest Royal Enfield motorcycle lineup, connect with fellow riders, and learn more about the brand’s heritage as Royal Enfield celebrates their 125th anniversary.
As the first Royal Enfield flagship dealership in the US, the new facility features a dedicated Royal Enfield retail environment, complete with exclusive branding, a dedicated showroom area, and a purpose-built workshop designed specifically for Royal Enfield servicing and maintenance.
Customers visiting the dealership at the launch had access to a range of current Royal Enfield motorcycles available for demo rides, allowing riders to experience the brand’s model lineup, renowned for its distinctive blend of timeless design, accessibility, and authentic riding feel.
Ross Clifford, Head – Royal Enfield Americas said: “It’s a proud moment for us to be opening our first Flagship store in North America, and Baxter Cycle was the natural choice. They are passionate Royal Enfield brand ambassadors who consistently deliver an exceptional experience to our customers.”
Jeremy Pendergast from Baxter Cycle added: “Being able to open the first flagship dealership in North America is such an honor. Having our customers come in and feel the same things we feel when we look at these bikes, and in this new beautiful environment, is so gratifying that after all these years really symbolizes how much we love the brand. The doors are always open, the coffee is always on, bikes always have gas in them – if you want to ride a Royal Enfield you come to Baxter Cycle.”
For over fifty years, Baxter Cycle has built a strong reputation among motorcycle enthusiasts and collectors, making it an ideal partner for Royal Enfield’s flagship retail store. The flagship dealer location will serve as a destination for both existing Royal Enfield owners and riders discovering the brand for the first time.
For more information, visit Baxter Cycle or contact the dealership directly.
Baxter Cycle
311 4th St
Marne, IA 51552
Hours: 9:00 a.m. – 5:00 p.m.
About Royal Enfield:
The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. A division of Eicher Motors Limited, Royal Enfield has created the midsize motorcycle segment in India with its unique and distinctive modern classic motorcycles. With its manufacturing base in Chennai, India, Royal Enfield has been able to grow its production rapidly against a surge in demand for its motorcycles. A leading player in the global middleweight motorcycle market, Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls ‘Pure Motorcycling’.
Royal Enfield’s premium middleweight line-up includes a range of twin-cylinder 650cc models including the Bear 650, INT 650, Continental GT 650, Shotgun 650 and Super Meteor 650. In addition, the new liquid-cooled Sherpa 450 engine has garnered great interest with the Himalayan 450 and Guerrilla 450. The even more affordable 350cc models consist of the Hunter 350, Meteor 350, Bullet 350, Classic 350 and Goan Classic 350. Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Royal Enfield operates through nearly 4,000 stores in 80+ countries around the globe, including approximately 150 dealers in North America.
Michael Le Pard (“Mr. Totalmotorcycle”) is the Founder of Total Motorcycle, the world’s largest motorcycle information site, trusted by over 430 million riders since 1999. With over 34 years of experience in motorcycles, gear and rider culture, he has built a global community dedicated to empowering and inspiring motorcyclists.
Total Motorcycle remains his passion project. Combining expert research, hands‑on knowledge and a commitment to helping riders make informed decisions about bikes, gear and safety worldwide.
