MILWAUKEE, WI, Applications for the 2027 Build.Train.Race. Flat Track and Road Racing seasons are now live, as Royal Enfield considers applications for the next cohort of BTR racers.
The all-woman initiative, teaching women to build & race their own motorcycles, highlights women and motorcycle culture in North America through a unique program. Bringing riders from different backgrounds together to race in an exclusive series across the United States, the program consists of two racing disciplines with a separate grid of riders for separate flat track and road racing championships.
Selected riders receive a Royal Enfield motorcycle to convert into their own race bike, with support from Royal Enfield and their partners helping turn the production bike into a race-ready machine. Plus, each discipline is provided with training by Royal Enfield’s mentors, to prepare them for the upcoming season – which sees the respective championships supporting some of the biggest racing events on the motorcycle racing calendar in the United States.
The Road Racing series is open to riders from the United States, Canada, and Brazil, with six slots available for the upcoming campaign.
Flat Track has a further six places to fill, open to riders from the United States and Canada.
Potential riders must be 18 years of age or older, and although motorcycle experience is necessary, riders are not permitted to have held a pro-level race license before.
With the season taking place across multiple rounds throughout the United States, riders are required to remain flexible to allow for travel requirements during the course of the season.
Adrian Sellers, Head – Custom & Motorsport at Royal Enfield said: “Opening applications for the upcoming season is always an exciting time, as we look forward to welcoming a new cohort of riders. Reviewing the stories, experiences, and talent across every application received, it’s a privilege to help provide an opportunity to the six successful racers in each of the Road Racing and Flat Track Championships to showcase their abilities to a global audience, as they look to springboard a career in motorcycle racing.”
Riders who would like to be considered for the 2027 roster can apply through the Build.Train.Race. website buildtrainrace.com, with applications closing on October 19th 2026.
About Royal Enfield:
The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. A division of Eicher Motors Limited, Royal Enfield has created the midsize motorcycle segment in India with its unique and distinctive modern classic motorcycles. With its manufacturing base in Chennai, India, Royal Enfield has been able to grow its production rapidly against a surge in demand for its motorcycles. A leading player in the global middleweight motorcycle market, Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls ‘Pure Motorcycling’.
Royal Enfield’s premium middleweight line-up includes a range of twin-cylinder 650cc models including the Bear 650, INT 650, Continental GT 650, Shotgun 650, Classic 650 and Super Meteor 650. In addition, the new liquid-cooled Sherpa 450 engine has garnered great interest with the Himalayan 450 and Guerrilla 450. The even more affordable 350cc models consist of the Hunter 350, Meteor 350, Bullet 350, Classic 350 and Goan Classic 350. Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Royal Enfield operates through nearly 4,000 stores in 80+ countries around the globe, including approximately 150 dealers in North America.
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