Head of BMW Motorrad

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Motorcycle enthusiast take top job at BMW Motorrad

Oct 5, 2023 Michael Le Pard

Personnel change at the top of BMW Motorrad. 05.10.2023 PRESS RELEASE Markus Flasch takes over the position as Head of BMW Motorrad. He succeeds Markus Schramm, who led BMW Motorrad to the top position in the […]

Inspiration Friday: Record Motorcycle Sales!

Mar 3, 2023 Michael Le Pard

Motorcycle and Scooter sales numbers are in for 2022 and they are not only the best results ever, setting new records for all indicators! Welcome to week #235: Inspiration Friday: Record Motorcycle Sales! 2022 was […]

Association des Constructeurs Européens de Motocycles gets Robotic CEO

Jun 15, 2022 Michael Le Pard

Brussels – Pontedera, 15 June 2022 – Michele Colaninno, Chief Executive of global strategy, product, marketing and innovation of the Piaggio Group (PIA.MI), founder and Chair of Piaggio Fast Forward, the US company specialising in robotics, has […]

New home for WorldSBK BMW Motorrad Motorsport family

Aug 3, 2021 Michael Le Pard

Munich. The BMW Motorrad Motorsport family has moved into its new home in the FIM Superbike World Championship (WorldSBK) paddock. Markus Schramm, Head of BMW Motorrad, officially opened the new BMW Hospitality in the WorldSBK […]

New scoring system and attractive prizes for best BMW riders in the world

Mar 24, 2021 Michael Le Pard

Munich. The BMW Motorrad Race Trophy is back for 2021 – with a new scoring system and attractive prizes for the best privateer BMW riders in the world. The unique customer racing competition was launched […]

WorldSBK Riders Munich BMW Motorrad and Elvis Presley

Aug 11, 2020 Michael Le Pard

Munich. Both riders for the BMW Motorrad WorldSBK Team, Eugene Laverty (IRL) and Tom Sykes (GBR), are normally at home on race tracks around the world. Now they have had the opportunity to familiarise themselves […]

BMW “enthusiasm for motorcycling despite the crisis is unbroken”

Jul 8, 2020 Michael Le Pard

Munich. With the best ever sales result for the month of June, BMW Motorrad concludes the first half of 2020 and enters the second half of the year with confidence. Dr. Markus Schramm, Head of […]

World Premiere of the 2021 BMW R18 Cruiser Details

Mar 9, 2020 Michael Le Pard

Munich. On Friday, 3 April 2020, the new BMW R 18 will celebrate its long-awaited world premiere. BMW Motorrad will officially present the announced production bike featuring the Big Boxer for the cruiser segment. “All […]

Cruiser Segment Shocker: BMW Motorrad Concept R18

May 28, 2019 Michael Le Pard

Tradition, modern design, history, power, elegance. Words that go well together but extremely hard to put into metal. At the Concorso d’Eleganza Villa d’Este, BMW Motorrad has shocked riders with its re-entry into the cruiser […]

Successful race debut for the new BMW S 1000 RR at the WorldSBK opener in Australia

Feb 23, 2019 Michael Le Pard

Phillip Island. The new BMW S 1000 RR has completed its race debut – just three months, after the series version was presented to the world. At the FIM Superbike World Championship (WorldSBK) season opener […]

BMW Motorrad sells record 165,566 motorcycles in 2018

Jan 16, 2019 Michael Le Pard

BMW Motorrad sold more motorcycles and maxi scooters in 2018 than ever before. Compared to the strong previous year, deliveries increased by a further 0.9%. As of December 2018 a total of 165,566 vehicles (previous […]