- Honda Super Tuner Legends Series debuts May 18 in El Segundo with stops in Denver (Aug. 10), Seattle (Aug. 24) and Santa Clarita (Oct. 19)
- One vehicle will earn the “Honda Super Tuner” title and an opportunity to be on display at the 2019 SEMA Show in Las Vegas
Honda will bring the excitement of Honda tuner vehicles to the second annual Hot Wheels™ Legends Tour, a national search for a life-size custom car worthy of being immortalized as a Hot Wheels toy car. The Honda Super Tuner Legends Series, the exclusive live custom tuner component of the Legends Tour, will be making select stops beginning on Sat., May 18 at the Mattel headquarters in El Segundo, Calif., followed by stops in Denver (Aug. 10), Seattle (Aug. 24) and Santa Clarita, Calif. (Oct. 19).
The Honda Super Tuner Legends Series will add a tuner component to the 2019 Hot Wheels Legends Tour, with a panel of expert judges selecting one Honda vehicle from each stop as a Honda Super Tuner Finalist. The four finalists will compete for the “Honda Super Tuner” title, which includes the opportunity to have their vehicle displayed at the SEMA Show, the industry’s premier automotive specialty products trade event, in Las Vegas, November 5-8, 2019.
All three Honda Super Tuner Legends Series stops following the kick-off event in El Segundo will take place at Walmart store parking lots as part of the Hot Wheels Legends Tour. This will give attendees the chance to learn about Honda’s history with Hot Wheels, showcase some of the most interesting Honda tuner vehicles in each region, pick up a reusable Honda tote and check out Honda’s exclusive Civic Type R that was featured at Honda’s 2018 SEMA exhibit.
Hot Wheels™ Legends Tour
The first-ever Hot Wheels Legends Tour was held in 2018 to commemorate the toy car’s 50th anniversary and drew in more than 3,600 cars and 65,000 fans. Hot Wheels aficionados from across the country entered their life-size custom cars in the hope of it being the winning vehicle chosen to be made into a Hot Wheels toy car. This year, Hot Wheels has partnered with brands including Honda, Mobil 1, Dickies, Microsoft Xbox and Mechanix, expanding the Legends Tour to include more than 18 stops throughout the country at Walmart stores in cities with deep-rooted ties to car culture. Full details on the Hot Wheels Legends Tour can be found at: https://hotwheels.mattel.com/explore/HW_50th/en/legends-tour.
Honda vehicles are favorites of car enthusiasts and the tuner crowd – owners who customize their vehicles with top-of-the line enhancements. The company has celebrated this relationship at SEMA and other exhibitions and rallies, honoring those who make Honda vehicles an expression of their unique personality. This commitment includes the creation of Honda Genuine Accessories that offer vehicle owners the ability to personalize their builds, while enhancing appearance, performance and functionality.
Honda and Hot Wheels™
For nearly two decades, Honda and Hot Wheels have partnered to design dozens of Honda Hot Wheels toys, including 20 currently in production. In 2018, Hot Wheels released a series of eight iconic 1:64 scaled die-cast Honda Hot Wheels toys, including the Honda CR-X, ’90 Honda Civic EF, Honda Civic Coupe, Honda Civic Si, Honda Monkey Z50, Honda Racer 5, Honda S2000 and Honda Odyssey.
For More Information
Consumer information is available at automobiles.honda.com. To join the Honda community on Facebook, visit facebook.com/honda. Additional media information including detailed pricing features and high-resolution photography of all 2019 Honda models is available at hondanews.com.
Honda will mark its 60th anniversary in America in June 2019, and 40 years of production in America in Sept. 2019. Honda established its first U.S. business operation in Los Angeles, Calif., in 1959. Today, Honda employs more than 31,000 associates in the development, manufacturing, sales and servicing of Honda and Acura automobiles, Honda power equipment and powersports products, the HondaJet advanced light jet and GE Honda HF120 turbofan engines.
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Insight, Accord and Clarity series passenger cars, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan.
Honda has been producing automobiles in America for more than 35 years and currently operates 19 major manufacturing facilities in North America. In 2018, more than 90 percent of all Honda brand vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.
Mattel (NASDAQ: MAT) is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and Mega®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at www.mattel.com.