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– 2010 Honda Fury
2010 Honda Fury
Look at what happens when we give our designers the green light to create the bike of your wildest dreams! The daring new Honda Fury captures the essence of the choppers of yesteryear, with its radically raked front end, sleek and smooth lines, and that big V-twin engine cradled by a spartan frame with a high-mount steering head. But where some retro-choppers are little more than impractical styling exercises, the Fury backs up its outrageous looks with advanced engineering, including a specially designed shaft-drive system. You get wild chopper looks, plus the handling and reliability you expect from a Honda.
Welcome to the wild side of Honda, where a passion for riding reigns supreme in the stunningly creative 2010 Fury. Here we have a machine packed with radical lines and a head-turning look–the pure, undiluted chopper essence, a genre of motorcycle that simply feels right, looks right, sounds right and goes straight to the heart of core enthusiasts. Even though the Fury looks like something from the farthest fringes of the two-wheeled world, this way-out ride is backed up with the same fit and finish, functionality, affordability, quality and reliability built into every Honda.
It’s the chopper you would build for yourself–if you had a factory instead of a garage. Introducing the Fury, a machine that radiates attitude and delivers a total riding experience approaching the outer limits of motorcycling. Welcome to the wild side–of Honda.
With hand-built appearances radical enough to turn every head and catch every eye, only the Fury dares to open the door to the most extreme level of custom looks. But once you’re rolling, the Fury experience is all about that special bond between rider and machine: the unmistakable big V-twin pulse, the characteristic Vee engine note and the no-nonsense riding stance bring you back to the core elements of riding.
Destined to become a milestone machine, the Fury captures the pure, undiluted chopper essence, places it within easy reach of nearly every rider and then backs it up with the same quality and reliability built into every Honda. It’s a radical concept in a unique package, a combination never before offered–until today.
There’s no motorcycle anywhere, on any street, in any garage, that can compare to the new Honda Fury. The high headpipe, the elegant swoop of the bare backbone frame tube and teardrop gas tank, and the tire-hugging fenders gives the Fury some of the cleanest, coolest lines ever created in the cruiser world. The look, the sound, the feel—the Fury is the most unique custom Honda has ever set loose on the motorcycle world.
The Look.
With its pavement-skimming seat height, raked-out front end and stretched-out wheelbase, the Fury hits all the chopper styling cues right from the start.
2010 Fury Development Story
The process of designing a new motorcycle always encompasses a huge array of factors and considerations. A profusion of calculations, measurements, specifications and more must be weighed, analyzed, dissected and crunched together to yield the proper result. However, one key factor that cannot be quantified in empirical terms always comes into play: a passion for the machine. And at Honda, our designers and engineers carry a passion for motorcycles to the extreme. So when they get the green light to give full force to such passions, some pretty wild things can happen.
Welcome to the wild side of Honda, where a passion for riding reigns supreme in the stunningly creative 2010 Fury. Here we have a machine packed with radical lines and a head-turning look, a motorcycle destined to become a milestone machine. The Fury is the offspring of people who get excited about creating new motorcycles, enthusiasts who understand what it means to get really involved with a machine. The Fury captures the pure, undiluted chopper essence, a genre of motorcycle that simply feels right, looks right and sounds right when it’s done well, rather than a precise formula that’s captured with a micrometer and calipers.
Choppers have been a part of the motorcycling scene for decades, but for the most part they’ve occupied a niche on the farthest edges of the sport. The first such machines were cobbled-up home-builts with a reputation for being crudely wrought and uncomfortable to ride. Since then choppers have evolved into rolling art, with true customs commanding a very high price. That’s the beauty of the Fury. Even though it looks like rolling art from the two-wheeled world, it is backed up with the same functionality, fit and finish, quality and reliability built into every Honda.
Tapping into an extensive legacy of experience in building motorcycles of all types, Honda’s engineers devised a design and incorporated technological advantages to make the Fury handle, function and ride according to Honda standards. Although stunning and daring in its visuals, the Fury is great fun to ride, with a look, feel and sound that place the rider squarely in the chopper domain. It’s a Honda and you can use it like any other Honda, yet it carries attitude and looks to the extreme.
Better yet, this breakthrough motorcycle rests within easy reach of nearly every rider; in terms of affordability the Fury does indeed break new ground. It’s a radical concept in a unique package, an affordable combination never before offered to the average motorcycle owner–until today.
The most obvious attraction to the Fury centers on its raked-out chopper styling: high-mount steering head that gives the frame a see-through, open-air look with plenty of breathing room between the tank/upper frame and the front cylinder head; slim and long fuel tank perched up high; ultra-low 26.7-inch seat height; big-time rake; fat 200-series rear tire paired with a slim 21-inch front wheel; a condensed, hard-tail look to the rear end; and a stretched wheelbase. And that long wheelbase is no illusion–the Fury stretches a full 71.2 inches between axles. Perhaps equally important is that a close-up inspection of the Fury reveals remarkably clean lines, a Spartan return to basics plus superior attention to detail that together create the distinct impression of a full-on hand-built custom bike, but at a mere fraction of the cost.
In truth, creation of the Fury posed a considerable challenge. This ground-breaking concept had to strike a delicate balance. The extended chopper look with its stretched wheelbase and exaggerated steering rake combines with the stellar levels of function that are part of every Honda. The design focus began with the high steering head/pronounced steering rake/open look in the front end and then radiated outward from there. With such a visually stunning appearance, the final incarnation of the Fury required a significant amount of communication and cooperation between the styling team in the USA at Honda Research Americas (HRA) and the Honda engineers at HGA in Japan. Original sketches and clay mock-ups were tweaked and refined in innumerable ways, leading to small but elegantly simple feats of engineering wizardry that were performed to achieve the goal.
For example, to maintain the remarkably uncluttered look between the front cylinder and the front downtube/radiator area, the top radiator hose is hidden away beneath the front valve cover–a patented idea that illustrates the extreme efforts expended on maintaining the airy look of the front end. Other examples are the long, slim and voluptuous look of the fuel tank, which had to be adjusted and modified repeatedly along with handlebar shape and size to allow the appropriate amount of steering clearance when the front wheel is turned from stop-to-stop. The design of each separate element shares cascading effects with other interrelated parts, resulting in a fluidity of design.
In similar fashion, the rear end of the bike had to look just right, yet still function like a Honda. The Fury incorporates a visual balance of positive and negative space between the airy front end and the more substantial engine and rear-end section; it may not be instantly apparent to some onlookers, but the design elements have been carefully integrated. The LED taillight was selected specifically because it does not affect the shape of the rear fender, which also lacks visible fender stays–all for the purpose of giving the rear fender a simple, clean and elegant shape.
In addition, there’s no need to fret about what appears to be a rigid hard-tail rear end. Those sleek lines actually cloak an ingenious single-shock rear suspension system with an aluminum swingarm, adjustable rebound damping and five-position spring preload adjustment for exemplary riding comfort–definitely far and above the norm for a chopper-style motorcycle. Also, note the remarkably clean lines given to the aluminum swingarm, and the great efforts expended on bestowing smooth lines upon the driveshaft on the left side.
Up front, a stout 45mm fork handles suspension duties quite ably, and the distinctive alloy wheels have a single powerful 336mm-diameter front disc brake complemented by a 296mm brake disc in back.
Fire up the engine and waves of muscular V-twin power, sound and feel–vital elements that constitute the soul of the Fury–flood the senses. There’s a fuel-injection system that’s new to Honda’s proven and muscular 1312cc liquid-cooled 52-degree V-twin with a single-pin crankshaft and dual balancers. A newly designed exhaust system and new camshafts also add to the creation of an engine that’s eminently satisfying in the performance department as well as one that delivers the more intangible aesthetic sound and power-pulse sensations Honda engineers wanted. Short version: it’s just plain cool to ride and hear this baby rumble.
With a full line of accessories available upon its release, the Fury is also positioned for additional customizing by owners who want to add that personal touch.
The Fury taps directly into the passion for riding; this is a machine built for people who have always longed for a chopper-style motorcycle. And for good reason–it’s got to be the ultimate as far as cool factor goes, a bike profile that’s instantly known and recognized. But this is also a chopper with a unique difference: you can simply ride it and enjoy, without all of the costs, compromises and headaches typically attached to such machines.
The Fury is a chopper that’s also 100 percent Honda, with all the performance and quality that the name implies.
FEATURES:
– High-mount steering head complements the raked-out front end.
– “Hard-tail” styling.
– Long, slim 3.4 gallon seamless fuel tank mounts high on the frame for a true custom look.
– Slim radiator is mounted unobtrusively to accent the Fury’s clean lines.
– Color-matched bodywork, frame and swingarm. (Matte Silver has a Black frame.)
– Minimalist front and rear fenders complement the Fury’s chopper styling.
– Control lines and cables are specially routed for a clean, custom look.
• New low-maintenance slim-profile driveshaft provides smooth operation with no need for chain or belt guards and covers.
– Integrated handlebar-mounted chrome housing features a speedometer, an odometer/A&B tripmeter and indicator lights for the turn signals, high beam, neutral, oil pressure, coolant temperature and clock.
– Electric speedometer with easy-to-read numerals uses an electronic transmission speed sensor, which eliminates the front-wheel-mounted speedometer cable. This contributes to a clean, uncluttered look.
• Passenger seat and rear passenger pegs are easily removed to yield a clean, solo look.
– Maintenance-free battery.
– Transferable one-year unlimited-mileage limited warranty; extended coverage available with a Honda Protection Plan.
Engine/Drivetrain
– 1312cc liquid-cooled 52-degree V-twin delivers strong low-end and mid-range torque, with ample power for passing and relaxed cruising. Unique dual exhaust offers throaty exhaust note.
– Powerplant features a single-pin crankshaft to accentuate the engine’s character.
– Programmed Fuel Injection (PGM-FI) incorporates a single 38mm-diameter throttle body (see 2009 Technology Section).
• Three-Valve Dual-Plug Combustion Chamber (see 2009 Technology Section).
– Five-speed transmission for exciting roll-on performance.
Chassis/Suspension
– All-new rear suspension system gives a clean uncluttered appearance.
– Single rear shock with adjustable rebound damping and five-position preload adjustment features an advanced internal valve system for a comfortable ride, and provides 3.7 inches of wheel travel.
• Large-diameter 45mm extended front fork provides 4.0 inches of plush, responsive travel.
Honda Genuine Accessories
– Leather Accessories: Custom Rider Seat (multiple designs), Custom Passenger Seat (multiple designs), Leather Front Pouch (Fury logo).
– Backrest: Low Sissy Bar, Passenger Backrest Pad.
– Chrome Accessories: Rear Fender Panel, Chrome Allen Bolt Inserts (5, 6, 8mm).
– Billet Accessories: Master Cylinder Cover, Oil Dipstick, Clutch Cover, Timing Cover, Upper Fork Bolt Cover, License Plate Frame.
Additional Accessories: Braided Steel Lines for Brakes, Throttle and Clutch, Front Spoiler (color matched), Front Spoiler LED Light Kit, Boulevard Screen, Outdoor Cover.
Honda Genuine Fury Accessories
– Leather Accessories: Custom Rider Seat (multiple designs), Custom Passenger Seat (multiple designs), Leather Front Pouch (Fury logo).
– Backrests: Low Sissy Bar Upright, Passenger Backrest Pad.
– Chrome Accessories: Rear Fender Panel, Chrome Allen Bolt Inserts (5, 6, 8mm).
– Billet Accessories: Master Cylinder Cover, Oil Dipstick, Clutch Cover, Timing Cover, Upper Fork Bolt Cover, License Plate Frame.
– Additional Accessories: Boulevard Screen, Braided Lines (clutch, idle/throttle and brake) Front Chin Spoiler (color matched), Front Chin Spoiler LED Light Kit, Outdoor Cover.
Accessory availability and specifications subject to change without notice.
2010 Honda Fury – USA Specifications
MSRP: $12,999 USD
Engine
Engine Type 1312cc liquid-cooled 52° V-twin
Bore and Stroke 89.5mm x 104.3mm
Induction PGM-FIwith automatic enricher circuit, one 38mm throttle body
Ignition Digital with three-dimensional mapping, two spark plugs per cylinder
Compression Ratio 9.2:1
Valve Train SOHC; three valves per cylinder
DRIVE TRAIN
Transmission Five-speed
Final Drive Shaft
CHASSIS / SUSPENSION/ BRAKES
Front Suspension 45mm fork; 4.0 inches travel
Rear Suspension Single shock with adjustable rebound-damping and five-position spring-preload adjustability; 3.7 inches travel
Front Brake Single 336 mm disc with twin-piston caliper
Rear Brake Single 296 mm disc with single-piston caliper
Front Tire 90/90-21
Rear Tire 200/50-18
DIMENSIONS
Rake 38.0° (Caster Angle)
Trail 3.5 inches
Wheelbase 71.24 inches
Seat Height 26.7 inches
Curb Weight 663 pounds (Includes all standard equipment, required fluids and a full tank of fuel-ready to ride)
Fuel Capacity 3.4 gallons
OTHER
Emissions Meets current EPA standards. California version meets current California Air Resources Board (CARB)
standards and may differ slightly due to emissions equipment
Available Colors Ultra Blue Metallic, Black, Metallic Silver, Dark Red Metallic, Matte Silver Metallic
FACTORY WARRANTY INFORMATION
One Year Unlimited-mileage limited warranty; extended coverage available with a Honda Protection Plan.
*All figures are preliminary and subject to change.
2010 Honda Fury – Canada Specifications
MSRP: $16,133 CDN
Engine Type Liquid-cooled 52-degree V-twin
Displacement 1,312 cc
Bore & Stroke 89.5 mm x 104.3 mm
Compression Ratio 9.2:1
Valve Train Chain-driven SOHC, 3 valves per cylinder
Fuel Delivery PGM-FI electronic fuel injection
Transmission Five-speed
Final Drive Shaft
Front Suspension 45 mm fork; 102 mm (4 in.) travel
Rear Suspension Single shock with adjustable rebound damping and five-position spring preload adjustability; 95 mm (3.7 in.) travel
Tires 90/90 – 21 front; 200/50R – 18 rear
Brakes Front single 336 mm disc with dual-piston caliper; rear 296 mm disc with single-piston caliper
Seat Height 678 mm (26.7 in.)
Seating capacity Two
Wheelbase 1,804 mm (71 in.)
Curb Weight 302 kg (666 lb) including required fluids and full tank of gas – ready to ride
Fuel Capacity 12.8 litres
Colour Graphite Black, Bordeaux Red Metallic, optional Matte Bullet Silver (Limited Edition C2X version)
MEDIA PRESS RELEASE
For Immediate Release:
2010 Honda Fury Makes World Debut at New York International Motorcycle Show
Torrance, CA: On Friday, January 16th at the New York International Motorcycle Show, American Honda introduced to the world what many have deemed the most radically styled production Honda ever built: the 2010 Fury. The Fury radiates attitude and delivers a total riding experience approaching the outer limits of motorcycling.
The Fury opens the door to the most extreme level of custom looks. But once you’re rolling, the Fury experience is all about that special bond between rider and machine: the unmistakable big V-twin pulse, the characteristic Vee engine note and the no-nonsense riding stance bring you back to the core elements of riding.
Destined to become a milestone machine, the Fury captures the pure, undiluted chopper essence, places it within easy reach of nearly every rider and then backs it up with the same quality and reliability built into every Honda. It’s a radical concept in a unique package, a combination never before offered-until today.
For more information and images of the 2010 Fury, go to Furyisunleashed.com and Powersports.honda.com.
FURY KEY FEATURES:
– Full-on chopper styling
– Longest wheelbase ever in a production Honda motorcycle
– Muscular V-twin power, sound and feel
– Clean looks, superior attention to detail
– Spacious riding position
– Low seat height
– Single-shock rear suspension features “hard tail” look
– Extra-wide 200-series rear tire
– Slim-look 21-inch front tire
– Legendary Honda fit, finish and reliability
– Unrivaled value
FURY SPECIFICATIONS:
Engine Type: 1312cc liquid-cooled 52° V-twin
Bore and Stroke: 89.5mm x 104.3mm
Compression Ratio: 9.2:1
Valve Train: SOHC; three valves per cylinder
Induction: PGM-FI with automatic enricher circuit, one 38mm throttle body
Ignition: Digital with three-dimensional mapping, two spark plugs per cylinder
Transmission: Five-speed
Final drive: Shaft
Suspension
Front: 45mm fork; 4.0 inches travel
Rear: Single shock with adjustable rebound damping and five-position spring preload adjustability; 3.7 inches travel
Brakes
Front: Single 336mm disc with twin-piston caliper
Rear: Single 296mm disc with single-piston caliper
Tires
Front: 90/90-21
Rear: 200/50-18
Wheelbase: 71.24 inches
Rake (Caster Angle): 38.0°
Trail: 3.5 inches
Seat Height: 26.7 inches
Fuel Capacity: 3.4 gallons
Colors: Dark Red Metallic, Metallic Silver, Ultra Blue Metallic, Black, Matte Silver Metallic (2010 special color-limited production)
Curb Weight*: 663 pounds
*Includes all standard equipment, required fluids and full tank of fuel-ready to ride.
(All figures are preliminary and subject to change.)
About Honda
American Honda Motor Co., Inc. is the sole distributor of Honda motorcycles, scooters, ATVs and personal watercraft in the U.S. American Honda’s Motorcycle Division conducts the sales, marketing, and operational activities for these products through authorized Honda dealers. For more information on Honda products, go to www.powersports.honda.com.
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