BMW brand sales increase in April by +10.8% to record levels. MINI April sales trail previous year by -6.8%. BMW electrified sales jump +86% in April. BMW Motorrad sales in April decrease -8%.
Richmond Hill, ON. BMW Group Canada (BMW and MINI brands combined) reported its best month on record with sales of 4,662 vehicles. This result represents an increase of +8% compared to the previous April. Year-to-date, BMW Group has delivered 14,129 new vehicles, an increase of +6% versus the previous year, and an all-time sales record for the company.
BMW.
The BMW brand posted its best-ever April result with 4,020 units sold, reflecting an increase of +10.8%. To date in 2018, the BMW brand has delivered 12,230 new vehicles, an increase of +6.5% over 2017, and the best-ever result year-to-date. An aggressive product launch offensive, led by the brand new BMW X2, in combination with an outstanding retail network account for the year-over-year accomplishments. Additionally, the sub-brands BMW M and BMW i increased sales by +72% and +34% respectively for the year.
MINI.
MINI delivered 642 new cars to Canadian customers in April, a decrease of -6.8% compared with the previous year. On the year, MINI has sold 1,899 units, an increase of +2.9% over the same timeframe last year. This is the most vehicles the brand has sold year-to-date in its Canadian history.
Table 1: New Vehicle Sales BMW Group Canada, April 2018
| April 2018 | April 2017 | MTD % Change | YTD April 2018 | YTD April 2017 | YTD % Change | ||
| BMW Brand | 4,020 | 3,628 | +10.8% | 12,230 | 11,483 | +6.5% | |
| BMW Passenger Cars | 1,704 | 1,580 | +7.8% | 5,029 | 4,831 | +4.1% | |
| BMW Light Trucks | 2,316 | 2,048 | +13.1% | 7,201 | 6,652 | +8.3% | |
| MINI Brand | 642 | 689 | -6.8% | 1,899 | 1,845 | +2.9% | |
| TOTAL Group | 4,662 | 4,317 | +8.0% | 14,129 | 13,328 | +6.0% |
Motorrad.
Motorrad reported 264 sales in April resulting in a decrease of -8.0% as compared to April, 2017. Year-to-date sales were 637 units, an increase of +5.8% over the same period in 2017. A key model contributing to the year-over-year growth was the BMW G310 GS.
Table 2: Motorcycle Sales BMW Group Canada, April 2018
| April 2018 | April 2017 | MTD % Change | YTD April 2018 | YTD April 2017 | YTD % Change | |
| BMW Motorcycles | 264 | 287 | -8.0% | 637 | 602 | +5.8% |
BMW Group in Canada
BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 49 BMW automobile retail centres, 21 BMW motorcycle retailers, and 30 MINI retailers represents the BMW Group across the country.
