BMW brand sales increase in April by +10.8% to record levels. MINI April sales trail previous year by -6.8%. BMW electrified sales jump +86% in April. BMW Motorrad sales in April decrease -8%.
Richmond Hill, ON. BMW Group Canada (BMW and MINI brands combined) reported its best month on record with sales of 4,662 vehicles. This result represents an increase of +8% compared to the previous April. Year-to-date, BMW Group has delivered 14,129 new vehicles, an increase of +6% versus the previous year, and an all-time sales record for the company.
BMW.
The BMW brand posted its best-ever April result with 4,020 units sold, reflecting an increase of +10.8%. To date in 2018, the BMW brand has delivered 12,230 new vehicles, an increase of +6.5% over 2017, and the best-ever result year-to-date. An aggressive product launch offensive, led by the brand new BMW X2, in combination with an outstanding retail network account for the year-over-year accomplishments. Additionally, the sub-brands BMW M and BMW i increased sales by +72% and +34% respectively for the year.
MINI.
MINI delivered 642 new cars to Canadian customers in April, a decrease of -6.8% compared with the previous year. On the year, MINI has sold 1,899 units, an increase of +2.9% over the same timeframe last year. This is the most vehicles the brand has sold year-to-date in its Canadian history.
Table 1: New Vehicle Sales BMW Group Canada, April 2018
| April 2018 | April 2017 | MTD % Change | YTD April 2018 | YTD April 2017 | YTD % Change | ||
| BMW Brand | 4,020 | 3,628 | +10.8% | 12,230 | 11,483 | +6.5% | |
| BMW Passenger Cars | 1,704 | 1,580 | +7.8% | 5,029 | 4,831 | +4.1% | |
| BMW Light Trucks | 2,316 | 2,048 | +13.1% | 7,201 | 6,652 | +8.3% | |
| MINI Brand | 642 | 689 | -6.8% | 1,899 | 1,845 | +2.9% | |
| TOTAL Group | 4,662 | 4,317 | +8.0% | 14,129 | 13,328 | +6.0% |
Motorrad.
Motorrad reported 264 sales in April resulting in a decrease of -8.0% as compared to April, 2017. Year-to-date sales were 637 units, an increase of +5.8% over the same period in 2017. A key model contributing to the year-over-year growth was the BMW G310 GS.
Table 2: Motorcycle Sales BMW Group Canada, April 2018
| April 2018 | April 2017 | MTD % Change | YTD April 2018 | YTD April 2017 | YTD % Change | |
| BMW Motorcycles | 264 | 287 | -8.0% | 637 | 602 | +5.8% |
BMW Group in Canada
BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 49 BMW automobile retail centres, 21 BMW motorcycle retailers, and 30 MINI retailers represents the BMW Group across the country.
Posted on May 2, 2018 by Michael Le Pard
