|DAYTONA BEACH, Fla. (February 27, 2019) – American Flat Track announced today its renewed partnership with Parts Unlimited and Drag Specialties as the Official Powersports Distributor of American Flat Track.
As the world’s largest distributors of aftermarket accessories, Parts Unlimited and Drag Specialties are some of the most spoken names in the motorcycling community – Parts Unlimited with its power present in the motorsports scene and Drag Specialties dominating aftermarket sales in the American V-Twin market.
“Parts Unlimited and Drag Specialties have proven essential allies as we continue to grow our fanbase within the motorcycle community at large,” said Michael Lock, CEO of American Flat Track. “Our fans are motorcycle enthusiasts, and will undeniably recognize the value in names like Parts Unlimited and Drag Specialties within our family of series partners.”
A Wisconsin-based company, Drag Specialties and Parts Unlimited have an extensive history of driving customers to the dealerships they sell to by actively promoting racing. AFT fans will see an extensive branding presence at all 18 rounds of the 2019 season.
“We are excited to Support the Sport and continue the relationship with American Flat Track,” said Hylton Beattie, Global Motorsports Director for Parts Unlimited and Drag Specialties. “2018 was an amazing year for American Flat Track and we believe 2019 will be even better.”
American Flat Track will kick off its highly-anticipated 2019 season with the Bigger, Better, and Faster DAYTONA TT presented by Russ Brown Motorcycle Attorneys roaring into action under the lights of the Daytona International Speedway on Thursday, March 14, 2019. Tickets start at just $35 online ($45 at the gate) and are available for purchase now at www.americanflattrack.com.
|How to Watch:
NBCSN and FansChoice.tv are the official homes for coverage of American Flat Track. For the 2019 season, NBCSN’s coverage of AFT moves to highly-coveted, weekend afternoon programming slots within two weeks of each event. The complete schedule for AFT on NBCSN can be viewed at www.americanflattrack.com/events-nbcsn. FansChoice.tv remains a cornerstone of AFT’s digital strategy, providing live streaming coverage of every event on AFT’s live page while previous events and exclusive features are available on AFT’s VOD page.
About American Flat Track:
About Parts Unlimited/Drag Specialties.:
Parts Unlimited/Drag Specialties is the world’s largest distributor of aftermarket parts and accessories in the powersports industry and is owned by LeMans Corporation headquartered in Janesville, Wisconsin. Parts Unlimited/Drag Specialties sells to over 12,000 dealerships worldwide and continues to expand its market penetration with its sister companies, Parts Canada and Parts Europe. Parts Unlimited/Drag Specialties continues to promote racing through its campaign WE SUPPORT THE SPORT®, helping to drive consumers to dealerships.