ROYAL ENFIELD CELEBRATES ON AND OFF TRACK MILESTONE SUCCESS AT ROAD AMERICA
PLYMOUTH, WISCONSIN. (12 June 2026) — Royal Enfield celebrated multiple milestones at Road America, revelling in motorsport success, custom competition winners, and 125 year anniversary celebrations.
The second round of the Build.Train.Race Road Racing program took place in front of a record crowd at the Road America venue, as over 70,000 spectators were treated to two B.T.R races, featuring entrants from the US, Canada, and Brazil.
In typical B.T.R fashion, two close races across the weekend produced a debut podium for Tati Paze, with a third-place finish in Race One, as she became the first Brazilian to podium in the series. After celebrating alongside three fellow Brazilian racing compatriots, Paze repeated podium success in Race Two, bettering her previous finish with a second place result. The races were won by Bryanna Everitt and Jasmine Noelle respectively, with first and second places separated by just tenths of a second in each race.
Brazilian success coursed through Royal Enfield’s presence at Road America, as the event hosted the winner of the B.T.R build-off competition, with the winning GT model coming all the way from the Florianopolis dealer based in Brazil, to Wisconsin. Representatives of the dealer were flown to the circuit to see their winning motorcycle on display, and proudly celebrate the Royal Enfield collaboration across the Americas region.
Sandro Ávila, responsible for the custom build from Royal Enfield Florianópolis – Grupo Sekai said: “It was a privilege to follow the Road America round and witness both the outstanding organization of the Build.Train.Race. program and the impressive skill and competitiveness displayed by the women racing the Continental GTs. To top it off, we had the opportunity to showcase all the talent and creativity of Real Motorcycles, in partnership with Royal Enfield Floripa, by transporting our winning motorcycle that won the B.T.R build-off from Brazil, all the way to Wisconsin to display in front of the record attendance.”
The winning bike proved a huge hit with the record-crowd in attendance at Road America, as the winning custom machine drew in spectators with its unique exhaust setup and bodywork finished in the proud colors of the Brazilian flag.
Adrian Sellers, Head – Custom & Motorsport at Royal Enfield added: “Road America showcased the real qualities that motorcycling with Royal Enfield offers. Bringing together different regions through debut podiums and on-track action with the Build.Train.Race road racing program, plus hosting the latest custom build with the B.T.R build-off competition winners from Brazil. To be able to host this in front of record crowds helps us continue to share the Royal Enfield 125th anniversary celebrations with everyone.”
This collaboration across the Americas region highlights Royal Enfield’s ability to connect riders through motorcycle culture, motorsports, and custom creativity, as the brand celebrates 125 years of bringing riders together. In their 125th year, Royal Enfield continues to be at the forefront of investing in the next generation of motorcycle riders, serving as an entry point for those looking to learn how to ride, explore off-road, learn the art of personalization and customization, and participation in motorsports.
About Royal Enfield:
The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. A division of Eicher Motors Limited, Royal Enfield has created the midsize motorcycle segment in India with its unique and distinctive modern classic motorcycles. With its manufacturing base in Chennai, India, Royal Enfield has been able to grow its production rapidly against a surge in demand for its motorcycles. A leading player in the global middleweight motorcycle market, Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls ‘Pure Motorcycling’.
Royal Enfield’s premium middleweight line-up includes a range of twin-cylinder 650cc models including the Bear 650, INT 650, Continental GT 650, Shotgun 650 and Super Meteor 650. In addition, the new liquid-cooled Sherpa 450 engine has garnered great interest with the Himalayan 450 and Guerrilla 450. The even more affordable 350cc models consist of the Hunter 350, Meteor 350, Bullet 350, Classic 350 and Goan Classic 350. Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Royal Enfield operates through nearly 4,000 stores in 80+ countries around the globe, including approximately 150 dealers in North America.
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