Beta Motorcycles will be exhibiting at the American International Motorcycle Expo (AIM Expo) from January 7–9, 2026, at the Anaheim Convention Center in California.
The main goal for attending North America’s top powersports trade show is to actively expand Beta’s footprint and grow the dealer network across the U.S. AIM Expo is a great place for us to connect directly with sharp, forward-thinking powersports dealers and industry partners.
Bryan Wunsch, our Marketing Manager, noted, “AIM Expo is the place where the entire industry gathers, making it an incredibly important event for us. It is important for us to showcase our high-end motorcycles to the industry at our show and continue the momentum the brand has experienced in the last five years.”
The brand’s success continues to be driven by a focus on race-proven performance, reliability, and the unique “Rideability” design approach. A complete lineup of Beta models will be on display: enduro, dual-sport, motocross, mini adventure, and trials models. Beta is eager to show potential new partners the quality and innovation behind the brand’s rapid growth.
If you’re a prospective dealer, a current partner, or a vendor, stop by the Beta Motorcycles booth 1975 at AIM Expo to discuss opportunities and how you can be part of the expansion.
About Beta Motorcycles Beta Motorcycles is a historic Italian company specializing in the design and manufacture of off-road motorcycles, including Enduro, Dual Sport, Motocross, and Trial models. With a heritage of passion and performance, Beta continues to innovate, offering machines engineered for the highest level of competition and the ultimate riding experience.
About AIM Expo The American International Motorcycle Expo (AIMExpo) is the single most important event of its kind in the North American powersports industry. AIMExpo is an all-in-one trade show for dealers, media, and manufacturers, focusing on connecting industry professionals, facilitating business, and driving growth in the powersports market.
Michael Le Pard (“Mr. Totalmotorcycle”) is the Founder of Total Motorcycle, the world’s largest motorcycle information site, trusted by over 430 million riders since 1999. With over 34 years of experience in motorcycles, gear and rider culture, he has built a global community dedicated to empowering and inspiring motorcyclists.
Total Motorcycle remains his passion project. Combining expert research, hands‑on knowledge and a commitment to helping riders make informed decisions about bikes, gear and safety worldwide.
