Valcourt, Quebec, April 23, 2026 – Can-Am, a brand of BRP Inc. (TSX/NASDAQ: DOO), is proud to announce the launch of the 3 Wheel Collective, a new global community platform designed to unite and empower 3-wheel riding communities and riders from around the world. This milestone reinforces Can-Am’s commitment to creating a more connected and engaging riding experience for current and future riders alike.
The 3 Wheel Collective serves as an umbrella for the diverse and passionate riding communities that have helped shape the 3-wheel industry from the very beginning. By bringing together established groups, local networks and new riders into one centralized platform, Can-Am is making it easier than ever to connect, share experiences and foster a true sense of belonging on the open road, regardless of background or experience level. “Built on the belief that riding is better together, the 3 Wheel Collective platform reflects the natural social dynamic of the community, where riders often come together through shared experiences and personal connections,” says Marc-Olivier Drouin, Senior Manager of Marketing, Can-Am 3-Wheel Vehicles & Motorcycles at BRP. “In fact, 1 in 5 Can-Am owners bought because they knew someone already riding 3-wheels, reinforcing the powerful role riders play as ambassadors for the brand and the broader riding community.” Through the 3 Wheel Collective, members gain access to curated group rides, exclusive events, unique merchandise and once-in-a-lifetime experiences, while also connecting with well-established riding communities that bring years of expertise, leadership and tradition. Building on its ongoing support of the global riding community, Can-Am is also proud to highlight its involvement in International Female Ride Day (IFRD), an initiative that unites women riders from around the world every first Saturday of May through a shared passion for the open road. Founded 20 years ago by long-time rider and Can-Am supporter Vicki Gray, the IFRD continues to serve as a powerful way to connect women riders of all backgrounds and experience levels, fostering a strong sense of community while encouraging more women to ride together, both locally and globally.
Michael Le Pard (“Mr. Totalmotorcycle”) is the Founder of Total Motorcycle, the world’s largest motorcycle information site, trusted by over 430 million riders since 1999. With over 34 years of experience in motorcycles, gear and rider culture, he has built a global community dedicated to empowering and inspiring motorcyclists.
Total Motorcycle remains his passion project. Combining expert research, hands‑on knowledge and a commitment to helping riders make informed decisions about bikes, gear and safety worldwide.
