MILWAUKEE, WI, SEPTEMBER 24, 2026 – More than 150,000 riders across 60 countries came together on September 20th, as over 1,600 rides took place for One Ride, making the 2026 edition the largest of Royal Enfield’s global riding initiative since its inception in 2011. In the company’s 125th year, riders united across borders, landscapes and thousands of miles around a shared purpose: supporting the conservation of the snow leopard and the high Himalayas it calls home.
Under the theme “Every Rider. Every Road. One Mission.”, Royal Enfield has pledged a contribution towards snow leopard conservation for every rider who participated in One Ride 2026. The initiative builds on Royal Enfield’s ongoing Social Mission work in the Himalayas, with conservation programmes across Himachal Pradesh, Ladakh, Uttarakhand, Sikkim and Jammu and Kashmir, covering more than 10,500 sq km of snow leopard habitat, including 53 sq km under community conservation. India is estimated to be home to 718 snow leopards.
North America contributed a record turnout, as 27 locations across the United States, plus two locations in Canada, contributed over 1,500 riders to the occasion. Riders took part on their own Royal Enfield machines, with an eclectic range from classic bikes to current models, as riders came together to support the event.
Nathan Kolbe, Head of Marketing – Americas Region added: “One Ride is always one of the highlight events of our year, but to welcome record numbers across North America in Royal Enfield’s 125th year is a special milestone. We love seeing riders come together from different backgrounds and take part in this event across so many locations, riding varying models of Royal Enfield both old and new, it really highlights the best of the motorcycling community.”
Although One Ride 2026 wrapped up on September 20, 2026, the journey continues beyond the ride. On October 23, 2026, to commemorate International Snow Leopard Day, Royal Enfield will premiere the Global One Ride 2026 Aftermovie, capturing the spirit of riders who came together across the world. On the same day, Royal Enfield will also reveal the total contribution made by the company as part of the pledge towards snow leopard conservation, turning this ride into a meaningful step towards protecting this extraordinary ecosystem.
About Royal Enfield:
The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. A division of Eicher Motors Limited, Royal Enfield has created the midsize motorcycle segment in India with its unique and distinctive modern classic motorcycles. With its manufacturing base in Chennai, India, Royal Enfield has been able to grow its production rapidly against a surge in demand for its motorcycles. A leading player in the global middleweight motorcycle market, Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls ‘Pure Motorcycling’.
Royal Enfield’s premium middleweight line-up includes a range of twin-cylinder 650cc models including the Bear 650, INT 650, Continental GT 650, Shotgun 650, Classic 650 and Super Meteor 650. In addition, the new liquid-cooled Sherpa 450 engine has garnered great interest with the Himalayan 450 and Guerrilla 450. The even more affordable 350cc models consist of the Hunter 350, Meteor 350, Bullet 350, Classic 350 and Goan Classic 350. Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Royal Enfield operates through nearly 4,000 stores in 80+ countries around the globe, including approximately 150 dealers in North America.
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