Posted on October 8, 2025 by Michael Le Pard
BMW Motorrad delivered a total of 159,156 motorcycles and scooters to customers (-2.6%). In the third quarter, BMW Motorrad increased its deliveries to 53,247 units, a rise of +5.7%.
Munich. The BMW Group maintained its growth trajectory in the third quarter, with customer deliveries rising by +8.8%. This also reflects the positive impact of the base effect from a weaker prior-year quarter. From January to September 2025, the BMW Group delivered a total of around 1.8 million BMW, MINI and Rolls-Royce vehicles to customers, achieving slight sales growth of +2.4%. During the same period, the company increased sales of fully-electric vehicles by +10.0% to 323,447 units. Between January and September, the BMW Group delivered a total of 470,313 electrified vehicles (BEV and PHEV) to customers (+15.0%).
“The BMW Group reported a slight sales increase for the year to the end of September. The strong sales performance in Europe and the Americas, as well as for the MINI brand, is particularly encouraging. Demand for our wide range of electrified vehicles also remains strong,” said Jochen Goller, member of the Board of Management of BMW AG responsible for Customer, Brands, Sales.
The BMW brand sold 514,620 vehicles in the third quarter (+ 5.7%). In the year to the end of September, sales were in line with the previous year (+0.1%), with a total of 1,585,580 units delivered to customers, including 395,998 electrified vehicles (+4.5%). The brand continued to increase sales across all regions outside of China, achieving particularly strong growth in the Europe and Americas regions, while the targeted sales increase in the Chinese market did not materialize as expected. BMW plug-in hybrids are in high demand. As a result, the brand increased its global deliveries of vehicles with this drive technology by +30.2% compared to the previous year.
Between January and September, BMW M GmbH delivered 158.182 units to customers, up +7.9% year-on-year. Following its most successful half-year ever, BMW M GmbH reported another strong third quarter, with sales rising 11,0% to 52,220 units.
The MINI brand remained on track for growth with the New MINI Family: In the third quarter, the brand delivered 72,376 units – an increase of +37.5%. From January to September, 206,214 vehicles were sold worldwide (+23.7%). During this period, MINI reported growth across all sales regions.
In the YTD September, the Rolls-Royce brand delivered 4,100 motor cars to customers – +3.3% more than during the same period of last year. In the first nine months of the year, BMW Motorrad delivered a total of 159,156 motorcycles and scooters to customers (-2.6%). In the third quarter, BMW Motorrad increased its deliveries to 53,247 units, a rise of +5.7%.
BMW Group sales in Q3/YTD September 2025 at a glance
| 3rd Quarter 2025 | Compared with previous year % | YTD
September 2025 |
Compared with previous year % | |
| BMW Group Automotive | 588,300 | +8.8% | 1,795,894 | +2.4% |
| BMW | 514,620 | +5.7% | 1,585,580 | +0.1% |
| – BMW M GmbH | 52,220 | +11.0% | 158,182 | +7.9% |
| MINI | 72,376 | +37.5% | 206,214 | +23.7% |
| BMW Group electrified1 | 151,282 | +8.0% | 470,313 | +15.0% |
| BMW Group BEV | 102,864 | -0.6% | 323,447 | +10.0% |
| Rolls-Royce | 1,304 | +13.3% | 4,100 | +3.3% |
| BMW Motorrad | 53,247 | +5.7% | 159,156 | -2.6% |
1BEVs and PHEVs
BMW & MINI sales in the regions/markets
| 3rd Quarter 2025 | Compared with previous year % | YTD
September 2025 |
Compared with previous year % | |
| Europe | 239,620 | +9.3% | 737,641 | +8.6% |
| Germany2 | 72,939 | +12.3% | 208,218 | +6.5% |
| Asia | 206,156 | +0.0% | 644,429 | -7.9% |
| China | 147,121 | -0.4% | 464,971 | -11.2% |
| Americas | 125,944 | +24.4% | 363,101 | +9.8% |
| USA | 104,163 | +24.9% | 297,247 | +9.5% |
2Provisional registration figures
Michael Le Pard (“Mr. Totalmotorcycle”) is the Founder of Total Motorcycle, the world’s largest motorcycle information site, trusted by over 430 million riders since 1999. With over 34 years of experience in motorcycles, gear and rider culture, he has built a global community dedicated to empowering and inspiring motorcyclists.
Total Motorcycle remains his passion project. Combining expert research, hands‑on knowledge and a commitment to helping riders make informed decisions about bikes, gear and safety worldwide.
