Beta USA is proud to announce the opening of its brand-new national headquarters, a major milestone in the company’s continued expansion and commitment to serving the off-road and trials riding community across the United States.
The new headquarters significantly expands Beta USA’s footprint, providing increased capacity for spare parts distribution, motorcycle warehousing, a modern office complex, the race and technical departments, and a cutting-edge dealer technical training classroom designed to provide hands-on education and support for Beta’s expanding dealer network. This state-of-the-art facility reflects the company’s rapid growth over the past decade and reinforces its long-term investment in rider support, dealer partnerships, and brand excellence.
The facility features:
A larger and more efficient warehouse for motorcycle and parts distribution
Expanded office space for sales, marketing, and technical departments
Larger department for technical and race teams to operate
A dedicated service and training center for dealer support and technician education
Room to grow Beta USA’s operations for future model lines and rider programs
A studio for the marketing department to photograph motorcycles and accessories for publishing to digital platforms and print.
An engine dyno room for testing
Here is a look around our new home:
The foyer with a museum of vintage and historical significant Beta Motorcycles
One of the many upstairs offices
Parts Manager’s Office
Outdoor Patio Space
Employee Break Room
Weight Room and Workout Space
Lower Hallway with a Beta Historical Timeline
Parts Assembly Area
The Technical Service Department
Classroom for Technical Training and Dealer Education
Suspension & Technical Department
Engine Dyno Room
In-House Studio for photographing Motorcycles & Accessories
"Mr. Totalmotorcycle". Owner and Founder of Total Motorcycle, the World’s Largest Motorcycle Site with over 425 million readers since 1999.
Total Motorcycle is my pride and joy and being able to reach 425 million people has been incredible and I could not have done it without the support of my visitors, readers and members...thank you so much! We are all making a difference to millions of riders worldwide.
GRAND RAPIDS, MI – EBR Motorcycles, the American-made superbike designed by the legendary Erik Buell, are back in limited production. “We are going to keep the iconic brand in production with specialized and performance builds.” says […]
Team Suzuki Press Office – September 17. Billy McConnell – SST – 1-7 Bradley Ray – BSB – 11-DNF Richard Cooper – BSB – 13-DNF Billy McConnell raced his Buildbase Suzuki GSX-R1000 to victory at […]
It isn’t everyday a motorcycle manufacturer turns 100 and Moto Guzzi celebrates 100 Year Anniversary with special models this year for riders! Introducing the 2021 Moto Guzzi V85 TT Centenario, V7 Stone Centenario and V9 […]
