| Beta USA is proud to announce a new strategic partnership with Harden Offroad and its founder, off-road racing legend Scot Harden. Beginning with the 2026 season, Harden will serve as an official Brand Ambassador for Beta USA, bringing his decades of experience and passion for the sport to the Italian manufacturer’s growing family.
Through this collaboration, Harden will represent Beta Motorcycles at industry appearances, media projects, and throughout his extensive schedule of riding and trail stewardship activities. A central component of the partnership will see Harden campaigning Beta’s cutting-edge 2026 300 RR Pro and 500 RS models during the renowned Harden Offroad Event Series, including:
- Motion Pro Nevada 200 Trailride
- Rugged Radios Nevada Rally Experience
- Yankee Fork Rendezvous presented by Red Line Oil
Additionally, Harden will showcase the versatility and performance of the Beta lineup during his training programs and ongoing trail maintenance and advocacy efforts across the Western United States.
“We are honored to welcome Scot Harden to the Beta family,” said Tim Pilg, President & CEO of Beta USA. “Scot is one of the most respected figures in American off-road motorcycling. His integrity, lifelong contributions to the sport, and passion for bringing riders together make him the ideal ambassador for our brand.”
Harden, who has been a fixture in the off-road community for decades, expressed his excitement about joining forces with the team in Paso Robles.
“I’ve admired and respected the Beta brand for years—the craftsmanship, performance, and the company’s deep commitment to the sport,” said Scot Harden, President and CEO of Harden Offroad. “Beta has contributed so much not only to our events but to motorcycling worldwide. I’m grateful to Tim Pilg, Rodney Smith, and the entire Beta USA team for the opportunity and look forward to representing the brand throughout the 2026 season.”
The partnership officially launches on January 1, 2026. |
