• 20th award in the “Tuner“ category
• 55.5 percent of the votes put BRABUS in first place
BEST BRAND 2026: For the 20th time, BRABUS has been voted the best and most popular tuning brand by readers of the renowned German trade magazine “auto motor und sport.”
A total of 94,911 participants cast their votes in this poll. 55.5 percent voted BRABUS the clear winner in the “Tuner” category, making it the BEST BRAND 2026 in this segment.
With this result, they are recognizing the consistent innovation of the world’s largest manufacturer-independent automotive refinement specialist. BRABUS engineers, technicians, designers and marketing professionals are not only busy developing new, spectacular supercars based on current Mercedes-Benz model series. The German luxury brand also attracts widespread global attention with its exclusive refinement and individualization programs for high-end vehicles such as the Rolls-Royce Cullinan, Bentley Continental GT and GTC, and Lamborghini Urus.
BRABUS is also setting new benchmarks beyond the automotive sphere: the family business is currently opening its doors to an international streaming audience. The new six-part docu-reality series “BRABUS: One Second Wow,” available on Prime Video since February, offers exclusive insights into the world of BRABUS supercars and the people behind them.
“I am incredibly proud that the readers of auto motor und sport have voted us BEST BRAND for the 20th time,” says CEO and owner Constantin Buschmann. “Above all, because this award is once again a strong testament to the work of our entire team. Every day, around 500 colleagues at BRABUS give their all to make the next big idea a reality. That ambition drives us—and it’s why we will continue doing everything we can to inspire our customers and fans around the world time and time again.”
BRABUS supercars and exclusive performance products are distributed through a global network of importers, partners and authorized locations in over 100 countries. In key markets, BRABUS is also represented by its own subsidiaries.
Michael Le Pard (“Mr. Totalmotorcycle”) is the Founder of Total Motorcycle, the world’s largest motorcycle information site, trusted by over 430 million riders since 1999. With over 34 years of experience in motorcycles, gear and rider culture, he has built a global community dedicated to empowering and inspiring motorcyclists.
Total Motorcycle remains his passion project. Combining expert research, hands‑on knowledge and a commitment to helping riders make informed decisions about bikes, gear and safety worldwide.
