Public Debut of the all-new Deadwood Motorcycle, Five Demo Ride Locations, Harley-Davidson Performance Bike Displays & More
MILWAUKEE (July 21, 2026) – Harley-Davidson will Ride With You to the 86th Sturgis Motorcycle Rally, August 7-16 in Sturgis, S.D. and the surrounding Black Hills region. The largest motorcycle rally in the world always runs on Harley-Davidson, and in 2026 the Motor Company will open the Sturgis Rally with the public debut of the Deadwood™ motorcycle, a new model inspired in part by the post-war history of the Sturgis Rally. Other Harley highlights during the Sturgis Rally include multiple motorcycle demo ride locations, custom motorcycle displays, and organized group rides through the Black Hills region plus music, entertainment and special merchandise. Go to Harley-Davidson Sturgis Rally for full details and schedules.
Harley Headquarters – Sturgis Community Center
For the duration of the Sturgis Rally make the Sturgis Community Center on Lazelle Street your Harley home base. Experience a demo ride on a new 2026 Harley-Davidson® motorcycle or the second generation of Harley-Davidson® Trike models with revised chassis and all-new rear suspension for significantly improved rider and passenger comfort.
Riders can also experience the performance potential of Harley-Davidson® Genuine Motor Parts & Accessories on some motorcycles in the demo fleet. Try one of these customized motorcycles to experience Screamin’ Eagle® Performance Stage Kits, Screamin’ Eagle®/Öhlins® suspension components and premium Harley-Davidson® Audio Powered by Rockford-Fosgate®. The Fit Shop will feature 2026 Street Glide® and Road Glide® demo ride motorcycles you can customize with a selection of accessory seats and windshields from Harley-Davidson® Genuine Motor Parts & Accessories, and four Touring and Cruiser models equipped with Reach® and Tallboy® handlebars. Fit Shop experts will be on hand to help you find a perfect fit combination tailored to your comfort and style.
Riders may also enjoy displays of the latest Harley-Davidson® gear and apparel, live music and entertainment. Stop in for Let’s Ride Challenge® mileage verification and visit the Harley Owners Group® (H.O.G.®) center.
Outlaw Square – Deadwood
Welcome to Deadwood, in the heart of the Black Hills and some of the most-scenic motorcycle riding in the world. Harley-Davidson will host a rider’s rest area at Outlaw Square with live music for five days on the Michelin Stage. Outlaw Square is the final destination of the Medicine Wheel Charity Ride, August 9 at noon. The Buffalo Chip Legends Ride for local charities will depart Aug. 10 from Outlaw Square. On August 14 the Buffalo Chip Rusty Wallace Charity Ride and Auction presented by Harley-Davidson featuring celebrity NASCAR drivers, actors, musicians and more, begins and ends at Outlaw Square. Demo rides of 2026 Harley-Davidson motorcycles are available nearby at the Deadwood Welcome Center.
Pappy Hoel Campground & Full Throttle Saloon – Vale S.D.
Pappy Hoel, the official campground of the Harley Owners Group, hosts the Harley-Davidson Membership Hangout and the H-D Garage, where you can swing by for a fresh haircut, motorcycle pinstriping or a flash tattoo, all courtesy of Harley-Davidson Membership. Stop in for Let’s Ride Challenge® mileage verification and visit the H.O.G.® center.
Five Demo Ride Locations
A wide selection of 2026 Harley-Davidson motorcycle and trike models will be available at each Demo Ride site:
- Sturgis Community Center1401 Lazelle St., Sturgis, S.D., August 7-14, 10 a.m. to 5 p.m.
- Hill City 1880 Train222 Railroad Ave, Hill City, S.D., August 5-14, 10 a.m. to 5 p.m.
- Deadwood Welcome Center501 Main St., Deadwood, S.D., August 6-14, 10 a.m. to 5 p.m.
- Pappy Hoel Campground19942 SD-79, Vale, S.D. August 7-14 10 a.m. to 5 p.m.
- Black Hills Harley-Davidson2820 Harley Drive, Rapid City, S.D. August 5-14, 10 a.m. to 5 p.m.
Military and First Responders Appreciation Day (August 11)
Harley-Davidson is partnering with the City of Sturgis to support Military and First Responders honoring our veteran and active military members as well as our first responders. A group ride will start the day and departs from Ellsworth Air Force Base and lands in Sturgis at the Community Center. The main celebration site is Rally Point, located on Harley-Davidson Way between Main and Lazelle streets, from 9 a.m. – 4 p.m. A free pancake breakfast for active/veteran Military members and First Responders will be served by Motorcycle Missions from 9 a.m. – 12 p.m. The remainder of the day features VIP speakers, a B-1 Bomber flyover, and special recognition for local veterans. Harley-Davidson will supply cold water at the ride landing. And Harley-Davidson will offer an exclusive H-D® branded military shirt and challenge coin (while supplies last) for current and retired veterans. Tim Duffy, 2026 Sturgis Grand Marshall, will be on-site with his 9/11 motorcycle as well as many other special guests over the course of the day. While the day is focused on our Military and First Responders, everyone is invited to attend and celebrate these heroes.
Sturgis Buffalo Chip Biker Belles Women’s Day presented by Harley-Davidson (August 11)
Women riders, passengers and the friends who support them are invited to gather Biker Belles Woman’s Dayevents, including the Biker Belles Morning Ride™ Sturgis presented by Harley-Davidson, a guided journey through the beautiful Black Hills, plus special events, panel discussions and the Biker Belles Women’s Bike Show. The ride to The Buffalo Chip begins at The Lodge in Deadwood and pre-registration is required.
Stay Connected
From Main Street to the Black Hills and everywhere in between, Harley-Davidson is showing up in a big way during Rally week. Stop by, say hello, and discover everything we’ve planned for another unforgettable week in Sturgis.
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