International Ural Ride Day on September 8

This special day continues a tradition of Ural riders that started the Ural Rally Day. We’re happy to carry the torch for this annual tradition and share with the world, the friendliest motorcycles on the planet!

On this International Ural Ride Day we’d like to encourage our Ural community around the world to #sharethechair. Let’s set a record for giving as many rides to as many people as possible. Find friends, neighbors, coworkers, strangers, relatives, distant relatives, Russian sleeper agents, dogs, cats, anyone who would love a ride in the sidecar! Take pictures, collect points and win prizes!

Anywhere and Everywhere!

This event takes place wherever you are. It’s called International Ural Ride Day for a reason.

Go Crazy!

Highest scorers will receive a prize package from Ural. Best photos will also win Ural swag for wildest, funniest, etc. Each passenger equals 1 point. Earn 2 points for a person in uniform (policemen, surgeon, waiter/waitress, etc).Whoever wears a uniform on a Saturday could use a ride in the sidecar! Earn 3 points for a Russian who has never been in a Ural.

Earn the Stars

You’re on a mission. Channel your inner fighter pilot and earn a mission star decal for every 10 co-pilots you take along.

Remember Safety!

We highly advise the use of helmets and participants should obey all traffic laws.



•Offer rides only if you have enough experience operating a sidecar.
• Keep ’em short, a quick loop in the parking lot or a putt around the block.
• Don’t go fast. This isn’t a race.
• Avoid heavy traffic and busy streets.
• Don’t scare passengers with risky maneuvers.
• Watch our “Passenger Safety” and “How to Ride” videos to better prepare your passengers.


Use your best judgment. Don’t feel confident enough to give rides to passengers? A picture of them sitting in a sidecar is enough to earn a point.


Mission Manual (aka what to do)

Register. Give rides. Share the pics. Submit the scores.

Take photos and share them on social media using the hashtag #uralrideday and/or #sharethechair and remember to tag @uralmotorcycles. Not on social media? Submit your photos when entering your score. On social media and still want to send us cool photos? Submit them when entering scores. The best ones might just earn you a bottle of Stoli…or something 🙂


Participating Dealers

Ural of New England
649 Massachusetts Avenue
Boxborough, MA 01719
(978) 263-9000

Outdoor Motorsports
3245 E. Colorado Boulevard
Spearfish, SD 57783
(605) 642-7731

Struthers Brothers
5191 NW 2nd Ave
Des Moines, IA 50313
(515) 282-3634

Heindl Engineering
Boone County Fairgrounds 5819 Idlewild Rd
Burlington, KY 45320
(937) 787-3686

Holopaw Ural
5100 Holopaw Road
St. Cloud, FL 34773
(407) 892-1901

23 Prince St
New York, NY 10012
(212) 401-6945

Register Today!


Where is the nearest rally? Any meet-ups?
There is no specific location. Plan your own meet-up with sidecar riders or venture out on your own…the purpose is to give rides to others wherever you are!

Why “Share the Chair?”
The sidecar is known as the “chair” and we want riders to share it with the world. Use #sharethechair to share your photos and videos on social media.

How do I submit photos and points?
Come back to this page and look for the “ENTER YOUR SCORE” button on September 8th.

When is the deadline for submitting for points?
September 15, 23:59.

Are dealerships involved?
Some are, yes! Call your local dealer to see if they’re participating. For dealers outside of North America, please visit

What happened to the original Rally Day?
The spirit of the Rally Day lives on – it’s still a worldwide ‘get out and ride’ day on the same weekend, but this year, we’re sharing the fun with the public and giving rides to as many passengers as we can.

Will we have participation numbers like previous years?
No. Numbers are not needed to win this year and you can still take pics and collect points.

Can I get the Ride Day logo to use as my sidecar nose art?
Sure, download a pdf of the Ride Day logo-badge here and the #sharethechair circle logo here.

Wasn’t this a scavenger hunt in the past?
Yes. But, this year, think of it as a scavenger hunt for willing passengers!

Is this only for Saturday the 8th? Can I start on Friday?
We’d love to see your #sharethechair photos from any day really. The big day is Saturday September 8th. If you want to start Friday, that’s ok, just keep the challenge within 24 hours total. Think of yourself as being on Tokyo time. 🙂

Do dogs count as passengers?
Absolutely. Dogs, cats, lizards, llamas – any four-legged friends (one legged, two-legged, three legged ok, too).

Just take as many people/pets as I can for a ride that day, right??
Nailed it.

When will the winners be announced?
After September 15th

What are the prizes?

First of all, each registered participant will receive a 2018 International Ural Ride Day sticker. Ride Day Star Stickers will be given for every 10 passengers you take.

• Superhero Award (most rides given) $250 Ural Shop Gift Card
• Top Scorer Award (highest points earned) $150 Ural Shop Gift Card
• Best #sharethechair Story Award $100 Ural Shop Gift Card
• Funky Passenger Award $100 Ural Shop Gift Card
• People Choice Award (most liked and voted for photo or video) $100 Ural Shop Gift Card

In the event of a tie, we will use a panel of judges to determine the winner. Or just flip a coin.

About Michael Le Pard 9518 Articles
"Mr. Totalmotorcycle". Owner and Founder of Total Motorcycle. Supporting over Motorcyclists and Motorcycling for 23 great years. Total Motorcycle is my pride and joy and being able to reach out 375 million people has been incredible but I could not have done it without the support of my visitors, readers and members, thank you so much! You are making a difference to millions of riders worldwide. Thank you.