Yamaha Motor Wins Seventh Consecutive Red Dot Award

Third Design Award for TMAX & XMAX 300 Sport Scooters

Yamaha Motor Company has announced today that its TMAX DX and XMAX 300 Sport Scooters have both received the globally-renowned ‘Red Dot Award: Product Design’ 2018*. Yamaha products have received a Red Dot Award every year since the inaugural awards in 2012, and the latest honours represent the seventh consecutive year that the Yamaha brand has been selected by Germany’s Design Zentrum Nordrhein Westfalen.

This prestigious accolade is the third international design award received by the TMAX DX and the XMAX 300 – following on from the ‘Good Design Award 2017’ and the ‘iF Design Award 2018’.

With its dynamic acceleration combined with motorcycle-type handling characteristics and outstanding riding comfort, the high specification TMAX DX represents the ultimate fusion of sports performance with dynamic style. Featuring a high specification that includes cruise control and an electronically-adjustable screen, this deluxe version of the iconic TMAX Sport Scooter is built to excel at everything from daily commuting through to fun riding on weekends.

The XMAX 300 is the successor to the successful XMAX 250 which established itself as one of Europe’s most popular scooters. Thanks to its fun ride and sporty styling – along with its combination of comfort and functionality – the XMAX 250 established a reputation as an ideal partner for city travel and commuting. The recently introduced XMAX 300 offers even higher levels of comfort and functionality, while delivering high-quality styling and agile performance that reinforce the pride of ownership associated with all TMAX and XMAX Sport Scooters. Positioned in the middle of the MAX series, the XMAX 300 underlines Yamaha’s leading position in Europe’s sport scooter market, and is being rolled out globally.

*The Red Dot Design Awards, organized by Germany’s Design Zentrum Nordrhein Westfalen, are widely recognized as one of the most prestigious design awards in the world. Products with designs of outstanding quality are selected each year in the three categories of Product Design, Communication Design, and Design Concept.

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