MILWAUKEE, WI, OCTOBER 9, 2026 – Royal Enfield attended the 2026 Audrain Concours Motor Week, taking place at Fort Adams State Park, Rhode Island, offering motorcycle enthusiasts their first opportunity to see the all-new Royal Enfield Bullet 650 in person in the United States.
Launched during Royal Enfield’s 125th year, the Bullet 650 brings together the timeless character of one of motorcycling’s most recognizable names, offering a contemporary riding experience blended with the refinement and comfort of a modern motorcycle, staying true to its heritage.
The first Royal Enfield Bullet model dates back to 1932, which makes it the longest continuously produced motorcycle model. American icon Jay Leno was on hand alongside the Royal Enfield team to unveil the 2026 bike, discussing the history of the iconic model and the key features of the new bike. Alongside the Bullet 650, Royal Enfield showcased a selection of historic motorcycles, highlighting the brand’s 125-year journey and its global influence on motorcycling culture.
Audrain Concours Motor Week is an automotive event that brings together collectors, enthusiasts and some of the world’s most significant machines, celebrating design, engineering, history, and the culture of motorcycling.
Nathan Kolbe, Head of Marketing – Americas Region added: “The Bullet 650 is one of the iconic models, a real crown jewel in the Royal Enfield product range. We were excited to have it with us for the Audrain Concours Motor Week and show the public what a special machine this is. Riders can now see the bike in retailers across North America, and experience the bike for themselves via our demo fleets.”
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