Published February 1, 2018 by Michael Le Pard , Editor‑in‑Chief
NEW YORK, Jan. 31, 2018 /PRNewswire/ — Squarespace, the leading all-in-one web publishing platform company, today revealed the final creative for its fifth consecutive Super Bowl campaign. The in-game commercial features Keanu Reeves, a Squarespace customer and the co-founder of Arch Motorcycle, surfing atop one of his own bikes. While riding the motorcycle, Reeves encourages audiences to take the same metaphorical leap to pursue their passions and follow their dreams. The 30-second spot will run during the big game as part of a larger brand campaign with Reeves, which includes two additional films intended to inspire viewers to take the first step in pursuing their passions by making a website on Squarespace.
Six years ago, with his co-founder Gard Hollinger and the rest of the Arch team, Reeves launched the American-made motorcycle company inspired by his passion for motorcycles. Arch chose Squarespace to launch their project into the world because of the companies’ shared emphasis on powerful design. Reeves, heavily involved in the creation of his bikes, also takes a hands-on approach managing the Arch Motorcycle website on Squarespace.
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Michael Le Pard (“Mr. Totalmotorcycle”) is the Founder of Total Motorcycle, the world’s largest motorcycle information site, trusted by over 430 million riders since 1999. With over 34 years of experience in motorcycles, gear and rider culture, he has built a global community dedicated to empowering and inspiring motorcyclists.
Total Motorcycle remains his passion project. Combining expert research, hands‑on knowledge and a commitment to helping riders make informed decisions about bikes, gear and safety worldwide.
