Click photos to enlarge.
They make great desktop images.
– 2010 Ducati Monster 696
2010 Ducati Monster 696
When you choose to ride the Monster, you’re not just choosing a bike, but an entire lifestyle. A desire to experience the exhilaration of naked power from an iconic motorcycle.
The ‘less-is-more’ philosophy that made the Monster a motorcycling icon is now further enhanced to redefine your naked expectations. Less weight plus more torque equals fun-filled riding.
MY2010 sees the Monster 696 with new exhaust guards, new engine crankcases and adjustable levers in addition to a brand new ABS version.
The exciting introduction to the Monster family for 2010 is the ABS equipped versions of the 696 and 1100 (basic and S), the first time that Ducati has ever equipped the Monster family with a safety-enhancing anti-lock braking system.
Other 2010 introductions to the Monster family include new exhaust guards, which feature a longer shape and provide improved heat protection and brand new crankcases for the 696, which are an impressive 1.2kg (2.6lb) lighter. In addition, user-friendliness of the controls has been improved with 4-point adjustable clutch and brake levers to suit all hand sizes.
ABS ON THE MONSTER
For the first time since its debut, both the 696 and 1100 Monsters will be available with ABS (anti-lock braking system).
The ABS developed by Ducati and applied to the Monster family is the most sophisticated version available in the world of motorcycling. Designed to reduce the risk of wheel-locking under heavy braking or when braking in low grip conditions, the system reads wheel speed data from phonic wheel sensors to detect wheel lock. If a wheel speed falls below a specific safety limit, the control unit immediately reduces the brake system pressure to the appropriate calliper to avoid wheel lock. The pressure reduction on each individual braking circuit is activated by electronically controlled valves, which then close as the wheel speed moves away from a locking scenario.
Unlike the majority of motorcycle ABS set-ups, this system has the advantage of ensuring a more natural braking ‘feel’ for the rider.
The Monster has proven itself as the Ducati that most inspires and stimulates the art of personalisation. Designers, artists, actors, singers and, above all, bike fans from all over the world have been moved by the Monster to create their very own “two-wheeled work of art”.
The link between the Monster and the world of art appears again and again. Spontaneous shows dedicated to the interpretation and personalisation of the Monster are countless, with news of competitions, exhibitions and “customisations” of every kind, from all around the world, filling the pages of important sector and lifestyle magazines.
This incredible phenomenon, that in sixteen years has seen the Monster receive worldwide acclaim as a symbol of “coolness” and modernity, has motivated Ducati to initiate a project that celebrates and highlights the great artistic potential of this bike.
“Colour Therapy” represents the first stage of the Monster ART project.
Ducati with Colour Therapy offers ten new colour options: “Rosso GP” Red, “Verde Tricolore” Green, “Giallo Ducati” Yellow, “Lilla Glamour” Lilac, “Blu Italia” Blue, “Azzurro Mediterranei” Azure-Blue, “Arancione Scrambler” Orange, “Amaranto Glossy” Rich Purple, “Argento Vivo” Silver and “Oro Puro” Gold.
In Italy, France and Spain, you can choose all the new colour options at an additional price when purchasing the bike, or they can be purchased separately as a Ducati accessory (tank cover, mudguard, micro-bikini fairing and seat cover).
The 10 “Monster ART Kits” gives Monster owners the freedom to change the bike’s colour at any time, so while today feels right for a classic colour, tomorrow just might call for a trendier shade. And changing the colour of the bike couldn’t be simpler: In just 10 minutes the Monster can be totally transformed.
In 2008 the debut of the Monster 696 began a new era. The 2010 version maintains the same design and technical specifications as the original, but now there’s an additional feature: ABS. The optional ABS system is equipped with new adjustable brake and clutch levers, and a new silencer guard design.
Enhancing the “less-is-more” philosophy that has made the Monster a global legend, the Monster 696 continues to redefine expectations.
Every finely engineered element of the chassis and engine is on display, allowing the true beauty of the 696 to be showcased for all to see. Naked ambition has never been so graphically exposed.
With its thinner waistline and wide handlebars, the Monster 696 provides unrivalled ergonomics for all riders, whether cruising the concrete jungle or carving through canyon asphalt.
The Monster 696 strikes a carefully designed balance between performance and everyday usability, appealing to a wide range of riders as a result.
With identical chassis technology to Ducati’s World Championship MotoGP bike and the proven power and flexibility of the legendary Ducati L-Twin engine, the Monster 696 is as comfortable in city traffic as it is on the open road.
In the seat of the 696
The riding position of the Monster 696 has been specifically designed to put the rider firmly in control. With its low 770mm (30.3in) seat height, easy-to-reach handlebar position and feather-light controls every rider will find it easy to master.
The new user-friendly brake and clutch with 4-point adjustable levers provide easy-to-reach control for all hand sizes.
Visually simple digital instrumentation provides an array of data on command or, at a glance, just speed and revs. Information available at your fingertip include: scheduled maintenance warning, oil temperature, air temperature, trip odometer, lap time, fuel reserve, warning light for low oil pressure, turn signals, over-rev warning, immobilizer and neutral warning light. The system is also ready for DDA (Ducati Data Analyser, which is the official Ducati Data Acquisition System). All this information can be accessed without removing a hand from the handlebar as the scroll function is ingeniously mounted on the left-hand handlebar switchgear.
The heavily tapered and deeply sculpted fuel tank cover allows maximum comfort and control. The narrowing of the ‘waist’ area of the 696 has the same effect as lowering the seat height, making it easier to get both feet flat on the ground. Compared to previous models, the 696 has a completely new ride position, allowing superior control and offering increased levels of comfort.
Careful attention to every detail has led to a substantial weight saving, making the Monster 696 the lightest bike in its class at an impressive 161kg (355lb) dry.
Passenger comfort and safety are also carefully considered, with neat, under-seat grab handles moulded into the seat unit itself. This solution maximises pillion security without detracting from the legendary Monster 696 styling.
An immensely strong but light tubular steel Trellis frame with aluminium rear sub-frame is the visual and structural backbone of the Monster 696. Delivering unparalleled rigidity with minimal mass, the chassis design is pure Ducati in its ingenuity and simplicity. A separate, all aluminium subframe saves weight and adds a pleasing continuity with the aluminium footrest hangers and matte finished swingarm.
Dynamics and aesthetics aside, the revolutionary chassis design also permits a narrow waist area and a low seat position. The steering-lock is vastly improved with a useful 64 degrees of lock-to-lock steering travel. Incredible attention to detail has gone into maximising the effective steering-lock.
The deeply contoured air intakes on the plastic tank ‘skin’ not only provide cool fresh air for the integral 10 litre airbox, but also provide an indented area of clearance for the handlebar’s switchgear on full lock.
Like the rest of the Ducati range, the Monster 696 is equipped with only the finest parts.
Outstanding control and road holding is provided by some of the best suspension components in the business. 43mm Showa inverted forks offer a pliant 120mm (4.7in) of finely controlled travel. At the rear, a Sachs monoshock unit with progressive linkage provide a wide spectrum of both spring and damping setting.
Lightweight 3-spoke aluminium alloy wheels increase agility and reduce rider effort. The 3.50×17 front wheel wears a 120/60ZR tyre while the 4.50×17 rear wheel runs 160/60ZR rubber. By resisting the temptation to over-tyre the 696 for style’s sake, the end result is light, predictable and confidence-inspiring steering qualities at a wide range of speeds with truly outstanding stability.
The latest in Brembo braking hardware delivers exceptional braking power front and rear, improving rider safety. At the front, 320mm floating discs are gripped by four-piston, radially mounted callipers, while a 245mm rear disc works in combination with a twin-piston calliper. This powerful braking set-up offers unrivalled feel and feedback making the 696 safer across a broader spectrum of riding abilities.
Every carefully selected component of the Monster 696 has a net benefit to the overall light weight of the machine. The dry weight of 161kgs (355lb) has dramatic effects on not just manoeuvrability and ease of use, but also by contributing directly to increased performance, braking and acceleration.
Providing a deep and rich exhaust tone within current noise and emissions regulations is no mean feat, but the Monster 696 definitely provides the L-Twin sound famous of Ducati. Its bold, high-level twin mufflers also make a striking style statement. Two pleasing advantages of the intricate high-level exhaust routing has been a healthy increase in both power and torque and a discrete positioning for the two exhaust-mounted Lambda exhaust gas sensors – so crucial for the optimisation of the fuelling and emission regulations.
The new exhaust pipe positioning also redirects excess heat away from your body and makes the machine slimmer for optimised footrest positioning, thus improving comfort.
Power output gets a 9% boost to 80hp (59kW) and an 11% increase in torque to 50.6lb-ft.
This engine continues to have the best horsepower per litre ratio of all Ducati’s air-cooled units, and it ensures a smooth and powerful delivery for a relaxed but thrilling ride in all conditions.
This increase in power has been achieved by the introduction of new cylinder heads, which are now similar to the one on the 1100 2V engine fitted to the Hypermotard. Bore and stroke remain identical to the previous 695 model at 88×57.2mm, but the pistons and combustion chamber have been revised to optimise the fluid dynamics of the new ports.
The camshafts now rotate on bearing surfaces directly in the cylinder head and are supported by means of oil pressure. The elimination of the bearings has enabled the weight of this unit to be reduced considerably and the layout simplified.
Furthermore, the cooling fins of the cylinders and the cylinder heads have a new shape, and an improved casting process allows them to be produced closer to one another so as to increase their number and improve thermal exchange.
Like its predecessor, the new Monster 696 has an advanced APTC clutch, which makes down-shifting safe and helps keep the clutch lever action light and easy, especially in urban riding where frequent stops require high use.
Like every bike in the new range, the Monster 696 also has a new scheduled maintenance programme that reduces costs for the customer.
Throughout its long and established history, the Monster’s cult following has always attracted personalisation. With Ducati’s tempting in-house accessory range offering so many custom-fit parts, nearly every Monster is different.
The 696+ is a factory-personalised model featuring some neat designer touches to help you stand out from the crowd. A beautiful single seat cover creates the clean look of a racing seat. The cover easily unclips to allow room for your favourite passenger while the neat micro-bikini fairing adds a custom touch to the front end.
MONSTER 696 ART
Ducati with Colour Therapy offers ten brand new colours ranging from “Rosso GP” red and “Arancione Scrambler” orange to “Lilla Glamour” lilac and “Oro Puro” gold.
The Monster ART Kit is also available as a Ducati Performance accessory, consisting of tank covers, front mudguard, micro-bikini fairing and seat cover.
Features and Benefits
HEADLIGHT: The triple-parabola headlamp uses the latest optical technology to provide a deep, wide beam which makes riding at night both easier and safer. The highly advanced construction of the assembly provides one of the most compact headlamps available.
AIRBOX AND FUEL TANK: The use of advanced moulding techniques have not only enabled greater fuel capacity but also a larger airbox. The new fuel tank now holds 15 litres (3.8 US gal) while the airbox contains a power-enhancing 10 litres of air.
MIRRORS: The rear view mirrors have been completely redesigned, making them lower, smoother and more aerodynamic while ensuring a clear view to the rear. Their design accentuates the curves and lines of the handlebars and fuel tank.
LED REAR LIGHT: The minimalist spirit of the Monster and the desire to reduce weight to a minimum were the reasons behind the choice of an LED lighting system for the rear.
GULL-WING FORK CLAMPS: Just like the race-winning Ducatis, the Monster 696 is fitted with extremely robust fork clamps. Their ‘gull-wing’ shape achieves exceptional torsional strength.
2010 Ducati Monster 696 – International Specifications
MSRP: See Dealer
Tubular steel Trellis frame
Showa 43mm upside-down forks
Front Wheel Travel
3-spoke light alloy 3.50 x 17
Progressive linkage with preload and rebound Sachs adjustable monoshock
Rear Wheel Travel
3-spoke light alloy 4.50 x 17
2 x 320mm discs, 4-piston radial caliper
245mm disc, 2-piston caliper
Fuel Tank Capacity
15l – 3.8gallon (US) / 13.5l – 3.6gallon (US) ABS version
161kg (355lb) / 163kg (359lb) ABS version
Digital unit displaying: Speedometer, rev counter, clock, scheduled maintenance warning, oil temperature, trip fuel, air temperature, lap time, warning light for low oil pressure, fuel level, fuel reserve, neutral, turn signals, overrev, immobilizer. Ready for DDA system
2 years unlimited mileage
Body Colour (Frame/Wheel)
Red (red / back) – Matt black (matt black / black) – Pearl white (matt black / black) – Monster Art colours (matt black / black)
DDA system-ready for Ducati Performance accessory
Not available on this model
Available upon request
L-Twin cylinder, 2 valve per cylinder Desmodromic, air cooled
Bore x Stroke
88 x 57.2mm
58.8kW – 80hp @ 9000rpm
7.0kgm – 50.6lb-ft @ 7750rpm
Siemens electronic fuel injection, 45mm throttle body
2 aluminum mufflers
1st 32/13, 2nd 30/18, 3rd 28/21, 4th 26/23, 5th 22/22, 6th 24/26
Straight cut gears; Ratio 1.85:1
Chain; Front sprocket 15; Rear sprocket 45
APTC wet multiplate with hydraulic control
Media Press Release
DUCATI PRESENTS 2010 INNOVATIONS
Finally unveiled, world preview of the new and eagerly anticipated Multistrada 1200.
Also new for 2010: new “Corse” livery for the 1198, two new Hypermotard 1000evo models and technical advances in the Monster family.
As is tradition prior to the opening of the EICMA show, Ducati has officially revealed the innovations of its 2010 product range.
Dream bikes, the fruit of Italian ingenuity and creativity, and destined to become new points of reference on the international market, are ready to take the spotlight at EICMA 2009, the 67th edition of the International Motorcycle Exhibition, taking place at the Fiera Internazionale di Milano in Rho, from 10 – 15 November.
Before the unveiling of the 2010 line-up, the new Ducati Corse logo was presented to the international press, an evolution of the historic brand in the form of a new graphic, following on from the launch of the new Ducati logo at last year’s EICMA show.
A press conference, eagerly anticipated and rich in content, took place immediately prior to the official opening of the trade show. Gabriele Del Torchio, President of Ducati Motor Holding, met with representatives of the international media to present the company’s recent sporting and commercial results, confirming the Italian manufacturer’s strength and performance, despite the difficulties that the sector is currently experiencing.
“In 2009 Ducati has faced a year of important challenges but also one of important opportunities,” stated Gabriele Del Torchio, President of Ducati, during the conference. “The challenges arrive from a market that has entered a significant worldwide slump and where the segment in which we operate could have dropped by 35% by the end of this year. In this scenario Ducati knew how best to react, so much so that our shares have continuously grown and in 2009 we will register a record share of 7.2% on a worldwide level. This result was achieved by sticking strictly to the objectives we had set ourselves, in relation to the company’s three fundamental pillars. Firstly, product, with the 2010 innovations the clearest demonstration of how we have followed an intelligent plan for continuous renewal. Then the distribution network, constantly renewed and reinforced to improve and expand the service. Thanks also to the recent opening of stores in Shanghai, Mexico City and in Vietnam, Ducati today distributes in 80 countries of the world. Last but not least, the brand. We continue to work on the recognition of our brand name, and above all, on the role that Ducati has as an ambassador of Italian style across the world, a factor that is of fundamental value to us.”
Claudio Domenicali, General Director of Ducati Motor Holding, then presented the many new bikes lining-up in Ducati’s 2010 Model Year.
“We are present at EICMA with a series of important innovations, in accordance with our strategic industrial plan,” declared Claudio Domenicali, Ducati’s General Director, while presenting the 2010 Model Year. “The new Multistrada 1200 provides Ducati with an important opportunity to penetrate what is, for us, a completely new market segment, with a totally innovative concept, in terms of performance, usability and technological content. Four bikes in one, with four different riding modes, traction control and electronic suspension but, most importantly, a true Ducati, in its style, design and advanced technology, derived directly from Ducati’s racing experience on tracks across the world. The Hypermotard 796 e 1100 evo, the new “Corse” liveries for the 1198 S and 1198 R, as well as countless technical and style updates, complete the 2010 line-up of which we are so proud.”
The undeniable star is the eagerly awaited Ducati Multistrada 1200, already in the running to take the prize for “best bike in show.”
Faithful to the original intuition, which combined sport bike technology with comfort and versatility, Ducati now extends the concept further with a brand new Multistrada 1200 designed to satisfy the demands of all motorcyclists. Ducati have designed a motorcycle to tackle all kinds of journey and road surface using technology derived from the Bologna made race bikes in MotoGP and World Superbike.
A bike with no limits, that can transform itself to suit the rider’s demands, from a supersport to a tourer for long journeys with a passenger and luggage, to an everyday bike which can breeze through the daily commute and also tackle off-road routes with the agility of an enduro; in other words, four bikes in one!
Ducati have once again pushed the limits of motorcycle design by adding Italian innovation to the elegance, style and technology which characterise the motorcycles that leave the Bologna factory.
All it needed was a heart, the perfect engine to fulfill the potential of this new design. The obvious starting point was the World Championship-winning engine, the Testastretta, used on the Superbike 1198. Engineers in Bologna have succeeded in harnessing the immense power of this engine, making it smooth and adaptable to any situation. The new Testastretta 11° engine is thus born, and represents a milestone in combining performance with usability.
2010 Special Editions celebrate the historic Ducati Corse logo change and two world titles in Superbike and Superstock. The 1198 S Corse Special Edition and 1198 R Corse Special Edition, both equipped with factory team-style aluminium fuel tanks, Ducati Traction Control and a special celebratory Ducati Corse livery, now complement the lightweight and agile 848 now in Dark colour scheme, the awesomely powerful 1198, and the high-spec 1198 S to complete the 2010 Superbike model line-up.
There are more exciting new products in the Ducati Hypermotard range that now becomes a fully-fledged family of bikes in 2010. No longer just one, but three versions, designed to suit different needs, but each with the same specific objective: to provide excitement and fun. So here is the new, agile Hypermotard 796, which joins the new and even more powerful Hypermotard 1100EVO as well as the extreme version, the as yet unseen Hypermotard 1100 EVO SP.
Hot on the heels of its early model year 2010 launch in October, the lightweight 796 is now joined by an evolution of the 1100 model that rolls out at an incredible 7kg (15.5lb) lighter and 5hp more powerful than the original.
And if further weight reduction and more punch wasn’t already enough on a bike that was built to thrill, the Hypermotard 1100EVO SP pushes the limits even further with a model intended to perform on the track as well as the street.
The exciting introduction to the Monster family for 2010 are the ABS equipped versions of the 696 and 1100 (basic and S), the first time that Ducati has ever equipped the Monster family with a safety-enhancing anti-lock braking system.
Other 2010 introductions to the Monster family include new exhaust guards, which feature a longer shape and provide improved heat protection.
Brand new crankcases for the 696, which are an impressive 1.2kg (2.6lb) lighter and, furthermore, the user-friendliness of the controls has been improved with 4-point adjustable clutch and brake levers to suit all hand sizes.
In addition, Ducati presents many new accessories, special components and a new collection of Ducati clothing.