The rally of all motorcycle rallies. Come celebrate the 86th anniversary of the legendary Sturgis Motorcycle Rally with Indian Motorcycle. This year’s rally will include live music, owner’s rides, demo rides, custom bike shows, and spectacular riding. Make sure you stop by our main location on Lazelle for demo rides, special events, and everything Indian Motorcycle. While you’re in town, don’t miss the chance to take a brand-new Indian Motorcycle on a demo ride through the iconic Spearfish Canyon from our demo site at the Spearfish Canyon Lodge.
MAKE THE MOST OUT OF STURGIS BIKE WEEK
Join us at the 85th annual Sturgis Motorcycle Rally, one of the best known motorcycle rallies in the world. The annual pilgrimage to South Dakota takes over the entire town with epic rides, rockin’ concerts, great foods, and hundreds of motorcycles.
Couple riding through forest on an Indian Pursuit motorcycle during Sturgis Bike Week.
TAKE A TEST RIDE
Stop by one of our event locations in Sturgis, Deadwood, or Spearfish to test ride our 2026 lineup, including the All-New PowerPlus Family! Check out the Schedule for event location addresses.
LIVE MUSIC
In collaboration with our partners Jack Daniels, we will have live music everyday within our Sturgis footprint! Come join the fun during the rally at 1111 Lazelle Street.
OWNERS EVENTS
Join us for our 3 exciting owner events in Sturgis this year! Check out the Schedule to see what’s planned for each day.
What is Sturgis Motorcycle Rally?
Sturgis Motorcycle Rally is an annual rally that takes place in Sturgis, South Dakota every August. More than 500,000 motorcycle enthusiasts from all over the country gather to enjoy scenic Black Hills riding, concerts, great food, and hundreds of motorcycle vendors.
When is Sturgis Motorcycle Rally?
Aug. 7 – 16, 2026
Where is Indian Motorcycle located at Sturgis?
Visit our event space on 3rd St and Lazelle St in downtown Sturgis or stop by the Indian Motorcycle Sturgis dealership at 2130 Main Street.
How do I participate in Owners events?
Visit our event space on 3rd St and Lazelle St in downtown Sturgis or stop by the Indian Motorcycle Sturgis dealership at 2130 Main St to participate in owner events. See the Sturgis Bike Week Schedule to learn more.
What models are available for demo rides?
All 2025 models will be available for demo rides, including the All-New PowerPlus Family. Other models include the Scout, Chief, Sport Chief RT, Springfield, Chieftain, and Roadmaster. Some models will include optional accessories.
What are the requirements to demo an Indian Motorcycle?
Riders must be 18 years or older and have a valide drivers license with motorcycle endorsement. Helmets, pants, and closed-toed shoes are required.
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