Yamaha Motor Europe announces senior leadership change Yamaha Motor Europe N.V. (YME) announces that as from 1st of January 2024 Eric de Seynes will step down as President and Chief Executive Officer to join the company’s […]
Brussels – Pontedera, 15 June 2022 – Michele Colaninno, Chief Executive of global strategy, product, marketing and innovation of the Piaggio Group (PIA.MI), founder and Chair of Piaggio Fast Forward, the US company specialising in robotics, has […]
Mission accomplished! Eric de Seynes and Camelia Liparoti have completed a successful debut together in the YXZ1000R prototype, after four full days of adrenalin packed racing at the Andalucía Rally in Villamartín, Spain. During the […]
It was another productive day at the Andalucía Rally for Eric de Seynes and Camelia Liparoti in the YXZ1000R prototype, with the Yamaha duo working well together to complete the third and penultimate stage. The […]
Eric de Seynes and Camelia Liparoti put on a strong showing in the YXZ1000R prototype during the second stage of the Andalucia Rally. They successfully completed the long and arduous stage, finishing 11th place inside […]
The Yamaha YXZ1000R prototype was on the start line for the first time since the final stage of the 2021 Dakar Rally today with Yamaha Motor Europe President and CEO Eric de Seynes, and 2021 […]
Yamaha YXZ1000R Prototype Returns to Action at Andalucía Rally The Yamaha YXZ1000R prototype will be back in action for the first time since the Dakar, as the X-raid Yamaha Rally Racing Supported Team head for […]
Computers, components, food, appliances, lumber, toilet paper, disinfectants, cars, trucks and now motorcycles. Inspiration Friday: Bike Shortages doesn’t sound very inspiring does it? Maybe Total Motorcycle’s Inspiration Friday inspired our 350 million readers to buy […]
Yamaha Motor Europe is pleased to announce that the 2021 edition of the YXZ1000R European Cup will kick off at the Andalucía Rally in the Cadiz region of Spain. The Rally, which will take place […]
Taking place on October 3/9, the 2018 Morocco Rally is a 1,907km adventure in the Saharan Desert. Organised by highly-experienced racer David Castera, the event will be a true challenge for all competitors. Yamaha will […]
A star-studded rider line up will be on hand at the 25th Goodwood Festival of Speed from Thursday the 12th to Sunday the 15th of July to help showcase the past, present, and the future […]
Demonstrating huge potential in South America, Yamalube Yamaha Official Rally Team riders have made a strong statement at the 2018 Dakar Rally. Playing a key role in the development of the race, Adrien Van Beveren […]
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