premium

Husqvarna Mobility extends Premium Manufacturer’s Warranty to all street motorcycles

Mar 15, 2026 Michael Le Pard

Husqvarna Mobility has announced a significant enhancement to its Premium Manufacturer’s Warranty program, which now includes all street-legal motorcycles from Model Year 2025 onwards. The updated warranty coverage applies across the brand’s entire street […]

Circle the wagons! New 2025 Indian Motorcycle Lineup Now Starting at $9999

Nov 25, 2024 Michael Le Pard

Circle the wagons it’s about to be an Indian Autumn! New 2025 Indian Motorcycle Lineup has been spotted over the horizon and will make any cowboy smile. With Thanksgiving here and affordability on the mind, […]

2024 Royal Enfield: Premium Old-school Cool

Mar 18, 2024 Michael Le Pard

Frustrated there are few affordable, standard, do-it-all motorcycles left in the market? Want more color choices than one or two? Does two modern premium 648cc standards starting at $6149 and available in several colors interest […]

BMW of North America Consolidates Digital Transformation Activities Under Omnicom Group

Dec 21, 2023 Michael Le Pard

BMW of North America Consolidates Marketing Activities Under Omnicom Group. 21.12.2023 PRESS RELEASE Woodcliff Lake, NJ – December 21, 2023… BMW of North America announced today that it will consolidate marketing activities for BMW, MINI […]

2024 BMW: New Premium Mid-range Touring Enduros

Sep 25, 2023 Michael Le Pard

Over stones and gravel, through wind and water, into deep ditches over the and highest hills… Enhanced features for off-road, touring and adventure riding, the new 2024 BMW F900GS, F900GS Adventure and F800GS offer pure […]

2023 Aprilia: Rare Affordable Performance & Luxury

May 1, 2023 Michael Le Pard

You’ve heard of luxury car brands like Mercedes-Benz, Jaguar, Porsche, Cadillac… But what’s the equivalent in the motorcycle world? One is Aprilia. Premium features and finishes, greater comfort, style, and performance. This week Total Motorcycle […]

MV AGUSTA ANNOUNCES NEW INDUSTRIAL PARTNERSHIP WITH AKRAPOVIČ

Aug 4, 2020 Michael Le Pard

Varese, August 4, 2020 – MV Agusta is announcing a new industrial partnership with Slovenian premium exhaust systems manufacturer Akrapovič. An agreement was reached for the supply of exhaust systems, exclusively designed and produced for […]

2024 MV AGUSTA PLAN WITH NEW PREMIUM AND MID-SIZED BIKE RANGE

Oct 3, 2019 Michael Le Pard

Varese, 2nd October 2019 – The historic Italian company MV Agusta, a global player in the production of premium motorcycles, has just announced its 5 years business plan. The capital to support the execution of […]

BMW Group remains world’s leading premium automotive company in 2018

Jan 11, 2019 Michael Le Pard

Munich. The BMW Group has achieved its eighth consecutive annual sales record with a total of 2,490,664 (+1.1%) BMW, MINI and Rolls-Royce delivered around the world in 2018. Best-ever figures were achieved by both BMW […]