BMW Group Canada August sales increase +7.9% to record levels

Richmond Hill, ON.  BMW Group Canada (BMW and MINI brands combined) reported August sales of 3,915 vehicles, an increase of +7.9% compared to last August.  This achievement marks the best-ever August sales for the Group.  Year-to-date, BMW Group Canada has delivered 30,399 new vehicles, an increase of +3.7% versus the previous year. This result extends BMW Group’s record sales in 2018.

 

BMW.

The BMW brand achieved all-time highs in August with 3,289 new vehicle sales, an increase of +8.2% versus August, 2017.  On the year, the BMW brand has delivered 25,823 new vehicles, an increase of +4% over 2017.  Key contributors to the record-setting results were the brand’s completely redesigned Sport Activity Vehicles, led by the BMW X3 and BMW X4.  In addition, the BMW M and i brands continued to attract new customers with sales increasing +57% and +180% respectively over last August.

The new BMW X4 xDrive30i (07/2018).

 

MINI.

MINI reported August sales of 626 units, an increase of +6.3% compared to August, 2017 which represents the brand’s best-ever August.  Year-to-date, MINI has delivered a record number of new vehicles with 4,576 units, an increase of +2.0% over the same period last year.  Canadians clearly embraced the best of August with MINI Convertible sales increasing +36% versus the previous year.

 

MINI Cooper S 3 door and MINI Cooper S Convertible (01/2018)

Table 1: New Vehicle Sales BMW Group Canada, August 2018

August 2018 August 2017 MTD % Change YTD August 2018 YTD August 2017 YTD % Change
BMW Brand 3,289 3,040 8.2% 25,823 24,823 4.0%
BMW Passenger Cars 1,353 1,585 -14.6% 10,957 11,489 -4.6%
BMW Light Trucks 1,936 1,455 33.1% 14,866 13,334 11.5%
MINI Brand 626 589 6.3% 4,576 4,488 2.0%
TOTAL Group 3,915 3,629 7.9% 30,399 29,311 3.7%

 

Motorrad.

With the highly anticipated arrival of the all-new BMW 750GS and BMW 850GS, BMW Motorrad reported 184 sales in August, a decrease of -21% compared to August, 2017.  Year-to-date, a total of 1,619 units were sold, a drop of -1.7% over the same period in 2017. The top performers in August were the K1600B, R1200GS, R1200GSA and R1200RT. The completely re-designed BMW 750GS and BMW 850GS models are expected to be in showrooms this fall.

 

The new BMW R 1200 GS (Rallye) (11/2016)

 

Table 2: Motorcycle Sales BMW Group Canada, August 2018

August 2018 August 2017 MTD % Change YTD August 2018 YTD August 2017 YTD % Change
BMW Motorcycles 184 233 -21.03% 1,619 1,648 -1.76%

 

 

 

BMW Group in Canada

BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI.  BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 49 BMW automobile retail centres, 22 BMW motorcycle retailers, and 30 MINI retailers represents the BMW Group across the country.

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