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“425 Million Global Readers. 25 Years. Total Motorcycle is accredited media for 40 manufacturers.
Those fact alone speaks volumes about Total Motorcycle’s reputation and quality.”

Michael Le Pard, Owner, TMW: “Top 10 Admired Leaders of 2024” by Industry Era Magazine

 

About Total Motorcycle

Since 1999, Total Motorcycle has served and supported motorcyclists and motorcycling worldwide. Our goal is to be unique by offering friendly, useful, helpful and unbiased motorcycle content not found anywhere else. No matter how you ride, where you ride or what you ride Total Motorcycle offers something for every rider; from our many free online guides, books and thousands of reviews to a thriving motorcycle community, TMW members say it is the most helpful and friendliest on the Internet.

Being the number one motorcycle website in North America is something we take a lot of pride in but it also takes a lot of work. Serving 13,000,000,000 (13 Billion) hits and 425 million readers means we have to keep on our toes to not only offer the best content but a service worthy enough for our readers to keep coming back to read, learn and have a great time visiting us. There are not many sites who are official media for a manufacturer let alone 39 of them! It takes time, effort, trust, respect and loyalty to setup global media relations with so many manufacturers. This helps us be the ONLY website with 55 years (yes 55) of Motorcycle Model Guides and the original MPG guide that even the US Government has used.

Why go to so much effort? Because our goal is to deliver the best experience we can to our readers and if that means extra work for us to set us further apart from the competition then so be it. Unlike the competition we are family owned and run! We love bikes and our primary goal is to support riders like you, not fatten our profits at your expense.

Total Motorcycle has been featured in many leading motorcycle publications and used by Governments around the world such as: The Bikers Atlas (North America), Practical Living Magazine (North America), Cycle Torque Magazine (Australia), Cycle Canada (North America), Bike Trader (Global), Los Angeles Times (United States of America), How to Ride a Motorcycle (Global), AME Magazine (Canada), BBC4 (United Kingdom), CISL 650 Vancouver (Canada), 9 FM: 92.5, 92.7 & 99.9 (United States of America), Sturgis Motorcycle Rally, The United States Government, The Canadian Government as well as offering motorcycle information and advice to global city government councils, TV shows/programs as well as movie producers/directors. We have been featured at major worldwide bike rallies and events (like Sturgis) and published books currently available at your local book store!

We look forward to a bright future where Total Motorcycle will continue supporting motorcyclists and motorcycling worldwide Our goals of providing friendly, useful, helpful and unbiased motorcycle content not found anywhere else in one spot will lead us to be the best we can be for many years ahead. -Mike and all the Staff of Total Motorcycle.com

 

E-A-T Best Practices

Total Motorcycle follows Google’s E-A-T best practices policies. This acronym stands for expertise, authoritativeness, and trustworthiness. E-A-T is one of many guidelines Google uses to determine whether the content is valuable to readers. Our mission is to inspire and help our readers with our expertise, authoritativeness, and trustworthiness. Why and How does Total Motorcycle fit within Google’s E-A-T policy?

 

EXPERTISE

Total Motorcycle’s content is mainly created by Michael Le Pard, an avid motorcyclist, reviewer, researcher and in-person/on-line presenter over the past 25 years. Mr. Le Pard works with leading motorcycle industry experts, global motorcycle manufacturers and motorcycle businesses, trade-shows, organizers to create well researched, high-quality content that is factually researched.

Multiple viewpoints: Total Motorcycle also employs the use of known passionate experts in the motorcycle industry who prove to follow Total Motorcycle’s mantra of “Useful, Helpful, Unbiased and Friendly” in all they do for TMW. These experts volunteer their time to cover rallies, motorcycle events, rides, parades, special events, and races and perform reviews. All written reports are reviewed, fact checked and hand edited to make sure our readers get the very best information. We always vet and accredit those who work and volunteer to assure expertise at Total Motorcycle.

 

AUTHORITATIVENESS

Since 1999, Total Motorcycle has been the leading authoritative forefront of providing high-quality motorcycle information, how-to knowledge, detailed guides and a helpful community for motorcyclists worldwide. While TMW focuses on the North American rider, our site contains content for readers and riders abroad such as in Europe, UK, Australia and India, for global coverage and usefulness.

We ride. We review. We are not only motorcyclists but the content we create is by those who know what they are talking about. We strive to publish top-notch research.

 

TRUSTWORTHINESS

  • We value our on-line reputation and we answer to our readers, riders and members across our website and all our dozen social media channels. We care.
  • Since 1999, 425 million riders for have come, read, followed and trusted the information Total Motorcycle has created.
  • We have created more than 600,000 articles of fact-checked, clear content.
  • Our content is updated regularly on a daily basis.
  • TMW is the only website in the world with 40 major motorcycle manufacturers trusting us to be their chosen outlet to present their products in a fair and unbiased light. That fact alone speaks volumes about our reputation and quality.
  • Multiple governments around the world have used and referred to Total Motorcycle’s information to create informed policy.
  • Countless schools, universities and colleges have used and referred to Total Motorcycle’s information to create lessons, plans, essays and more using TMW’s content
  • Countless businesses, non-profits, dealerships, charities, events, rallies, and more have trusted TMW content to freely promote, inspire and build their businesses.
TMW Mike
Mr. Total Motorcycle “Mike Le Pard” during a review.

 

Official Motorcycle Media Outlet

Total Motorcycle is proud to be an official media for the following 39 international motorcycle companies:

 

 

Aprilia Motorcycles
Benelli Motorcycles
Beta Motorcycles
Bimota Motorcycles
BMW Motorcycles
Buell Motorcycles
Aprilia
Benelli
Beta
Bimota
BMW
Buell
Buell Global
Cagiva Motorcycles
Cagiva Motorcycles
Can-Am BRP Motorcycles
Cleveland CycleWerks Motorcycles
Ducati Motorcycles
Erik Buell Racing Motorcycles
Brammo
Cagiva
Can-Am
Cleveland
CycleWerks
Ducati
EBR
(Erik Buell Racing)
Cagiva Global
Harley-Davidson Motorcycles
Honda Motorcycles
Husaberg Motorcycles
Husqvarna Motorcycles
Hyosung Motorcycles
Indian Motorcycles
Harley-Davidson
Honda
Husaberg
Husqvarna
Hyosung
Indian
Kawasaki Motorcycles
KTM Motorcycles
Kymco Motorcycles
Laverda Motorcycles
Moto Guzzi Motorcycles
Moto Morini Motorcycles
Kawasaki
KTM
KYMCO
Laverda
Moto
Guzzi
Moto
Morini
MV Agusta Motorcycles
Norton Motorcycles
The Phantom Manufacturing Co
Piaggio Motorcycles
Polaris ATV and Motorcycles
Ridley Motorcycles
MV
Agusta
Norton
Phantom
Piaggio
Polaris
Ridley
The Phantom Manufacturing Co. Global
Roehr Motorcycles
Royal Enfield Motorcycles
Suzuki Motorcycles
Triumph Motorcycles
Ural Motorcycles
Vespa Motorcycles
Roehr
Royal
Enfield
Suzuki
Triumph
Ural
Vespa
Roehr USA
Victory Motorcycles
Zero Motorcycles
Total Motorcycle
Victory
Yamaha
Zero
Total
Motorcycle

Total Motorcycle Media Coverage

Total Motorcycle is a leading Internet motorcycle resource for hundreds of millions of motorcyclists worldwide. While there are millions of motorcycle websites there is only one Total Motorcycle. We specialize in unbiased, friendly and useful guides, news, reviews, interview and reports. If you are interested in having Total Motorcycle Media Coverage for your event, review your products, add your motorcycle models to be included in our yearly Motorcycle Guides or would like to be interviewed by Total Motorcycle please contact us. Click here

About Michael Le Pard 10379 Articles
"Mr. Totalmotorcycle". Owner and Founder of Total Motorcycle, the World’s Largest Motorcycle Site with over 425 million readers since 1999. Total Motorcycle is my pride and joy and being able to reach 425 million people has been incredible and I could not have done it without the support of my visitors, readers and members...thank you so much! We are all making a difference to millions of riders worldwide.
About Eric Leaverton 41 Articles
Eric Leaverton is a management and labor relations specialist from the city of Harrisville, Utah, United States. He is an avid reader of fiction and non-fiction, and in his spare time enjoys riding motorcycles with his wife and raising their three children. Eric is also a product reviewer and field correspondent for Total Motorcycle Web. For more pictures, stories, and background, you can read his blog in the Total Motorcycle forums here: To Ride An Iron Horse (link opens in new tab)
About Carrie Leaverton 19 Articles
Carrie Leaverton is a MSF (Motorcycle Safety Foundation) Certified RiderCoach. She regularly teaches Basic Rider Courses and also works as senior financial analyst and account reconciliation specialist. She was a competitive off road motorcycle racer in her youth and now enjoys street motorcycling with her husband. Carrie is a proud mom of three and also enjoys fiber/needle arts, camping and gardening and is a parrot enthusiast. She is also a product reviewer and field correspondent for Total Motorcycle Web.
About Andrea 2 Articles
Andrea has been involved with Total Motorcycle in a part time capacity since it's inception, reviewing and editing content and contributing in the member forum. She has been a motorcycle rider since 2003 and believes anyone can ride and do it safely!
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