Feb. 27 – Mar. 8
Daytona Beach, FL
Thousands of riders will descend on Daytona Beach each year for this iconic motorcycle rally. Bikers will be treated to live music, miles of scenic ocean rides along the Sunshine State’s historic A1A, motorcycle racing at the Daytona International Speedway and, of course, the beautiful Florida weather. Stop by our display on Main Street, the Daytona International Speedway
MAKE THE MOST OUT OF BIKE WEEK
Join us at Daytona Bike Week, one of the best known motorcycle rallies in the world, to get your fill of riding, racing, entertainment, and more.
TAKE A TEST RIDE
Stop by the Indian Motorcycle booth at Daytona International Speedway to test ride our 2026 models.
RACING
Come see the Indian Motorcycle racing team defend their #1 plate at Daytona International Speedway.
OWNERS EVENTS
Join us for 4 exciting events throughout the week hosted specifically for Indian Motorcycle owners.
What is Daytona Bike Week?
Daytona Bike Week is an annual rally that takes place in Daytona Beach, Florida every March. More than 500,000 motorcycle enthusiasts from all over the country gather to enjoy Florida weather and motorcycle riding.
Where is Indian Motorcycle located at Bike Week?
Indian Motorcycle will have a display on Main Street and will be offering demo rides at the Daytona International Speedway.
Where can I catch Indian Motorcycle Racing?
Daytona International Speedway will race in the King of the Baggers racing series at Daytona International Speedway
How do I participate in Owners events?
There will be 4 exciting owners events throughout the rally this year, and we hope to see you there! Click the links below for additional details and event registration:
-Owners Ride
-Indian Motorcycle Owner Main Street Party
-Indian Motorcycle Owner Roam To The Races Event
-Owners Ride
What models are available for demo rides?
All 2026 models will be available for demo rides. This includes the newly re-design PowerPlus family, the new Sport Chief RT, the entire Chief line-up, and the Scout model family. Some models will include optional accessories.
What are the requirements to demo an Indian Motorcycle?
Riders must be 18 years or older and have a valid drivers license with motorcycle endorsement. Helmets are required.
Michael Le Pard (“Mr. Totalmotorcycle”) is the Founder of Total Motorcycle, the world’s largest motorcycle information site, trusted by over 430 million riders since 1999. With over 34 years of experience in motorcycles, gear and rider culture, he has built a global community dedicated to empowering and inspiring motorcyclists.
Total Motorcycle remains his passion project. Combining expert research, hands‑on knowledge and a commitment to helping riders make informed decisions about bikes, gear and safety worldwide.
