North American BMW Reports April 2019 Sales Results

2013-Mini-Cooper-Coupe-JCW

Woodcliff Lake, NJ – May 1, 2019… Sales of BMW brand vehicles increased 1.4 percent in April 2019 for a total of 23,816 over the 23,482 vehicles sold in April 2018. BMW Sports Activity Vehicles continue to drive sales growth in the U.S., led by the BMW X3, BMW X5 and the BMW X7, which sold 2,291 units in its second full month of availability. The all-new BMW 3 Series sedan also performed particularly well, with an increase of 2.6 percent over April 2018, while the BMW 5 Series sedan remains the leader in its segment.

 

  • Overall BMW Brand Sales Increase 1.4%

 

  • BMW X7 Sports Activity Vehicle and All-New BMW 3 Series Sedan Continue to Drive Growth in the U.S. 

 

Woodcliff Lake, NJ – May 1, 2019… Sales of BMW brand vehicles increased 1.4 percent in April 2019 for a total of 23,816 over the 23,482 vehicles sold in April 2018.

 

BMW Sports Activity Vehicles continue to drive sales growth in the U.S., led by the BMW X3, BMW X5 and the BMW X7, which sold 2,291 units in its second full month of availability.  The all-new BMW 3 Series sedan also performed particularly well, with an increase of 2.6 percent over April 2018, while the BMW 5 Series sedan remains the leader in its segment.

 

“We’ve said before that our focus for 2019 would be profitability and growth — and we’re right where we want to be,” said Bernhard Kuhnt, president and CEO, BMW of North America.  “Demand for the BMW X7 only continues to grow, and the new 3 Series, with its suite of new technology features and exceptional driving dynamics has drawn rave reviews from our dealers, the media and most importantly, our customers.”

 

Table 1: New Vehicle Sales BMW of North America, LLC, April 2019

 

BMW Motorrad delivered 207 new motorcycles in April.  Across the country, BMW riders are eagerly waiting for the season to begin and to start taking delivery of their new BMW motorcycles.  With highly anticipated new models arriving, such as the R1250RT, demand for BMW motorcycles continues to be high.

 

 

 April

2019

April

2018

%YTD

2019

YTD

2018

%
BMW passenger cars12,36115,032-17.8%54,04762,573-13.6%
BMW light trucks11,4558,45035.6%43,65734,74425.7%
TOTAL BMW23,81623,4821.4%97,70497,3170.4%

 

 

BMW Group Electrified Vehicle Sales

BMW Group sales of electric and plug-in hybrid electric vehicles decreased 52.3 percent in April 2019 vs. April 2018.  Model changeover has limited the current BMW Group electrified lineup to five models including the BMW i3, BMW i8 and i8 Roadster, BMW 530e, and MINI Countryman plug-in hybrid electric vehicle. Plug-in hybrid variants of the BMW X5, the all-new BMW 3 Series and updated BMW 7 Series recently debuted at the Geneva International Motor Show.  These models and a plug-in-hybrid variant of the BMW X3 will begin sales in the U.S. at a future date.

 

MINI Brand Sales

For April, MINI USA reported 2,621 vehicles sold, a decrease of 29.8 percent from the 3,731 in the same month a year ago.

 

BMW Pre-Owned Vehicles

  • BMW Certified Pre-Owned sold 10,092 vehicles, a decrease of 3.9 percent from April 2018.
  • Total BMW Pre-Owned sold 21,673 vehicles, an increase of 6.7 percent from April 2018.

 

MINI Pre-Owned Vehicles

  • MINI Certified Pre-Owned sold 1,170 vehicles, an increase of 9.9 percent from April 2018.
  • Total MINI Pre-Owned sold 2,637 vehicles, an increase of 5.8 percent from April 2018.

 

Table 2: Pre-Owned Vehicle Sales BMW of North America, LLC, April 2019

April  2019April 2018%YTD

2019

YTD

2018

%
BMW CPO10,09210,507-3.9%37,57240,854-8.0%
BMW Total Pre-Owned21,63720,2696.7%80,99077,8594.0%
 
MINI CPO1,1701,0659.9%4,1803,76511.0%
MINI Total Pre-Owned2,6372,4925.8%9,7039,800-1.0%

 

Richmond Hill, ON.  BMW Group Canada (BMW and MINI brands combined) reported sales of 4,650 vehicles for the month of April. This result represents a change of -0.3% compared to April, 2018.

 

BMW.

Demand for BMW branded cars has never been stronger in Canada with 4,059 new vehicles sold in April, representing an all-time record high. This best-ever result is attributed to the extensive new model launch offensive including the luxurious, seven passenger BMW X7 the motorsport-inspired BMW 8 Series Coupé, and the car that created a segment, the seventh generation BMW 3 Series sedan.

 

 

MINI.

Despite the automotive consumer increasingly researching light trucks, the MINI brand continues to capture the interest of Canadians with over 590 new cars delivered in April.  MINI’s high-performance sub-brand, John Cooper Works, remains extremely desirable with an increase in sales of +54% versus the previous year.

 

Table 1: New Vehicle Sales BMW Group Canada, April 2019

 

 April 2019April 2018MTD %YTD April 2019YTD April 2018YTD % 
 
BMW Brand4,0594,0201.0%11,57512,230-5.4% 
BMW Passenger Cars1,5111,704-11.3%3,6785,029-26.9% 
BMW Light Trucks2,5482,31610.0%7,8977,2019.7% 
SAV Share62.8%57.6% 68.2%58.9%  
MINI Brand591642-7.9%1,7301,899-8.9% 

 

Motorrad.

BMW Motorrad delivered 207 new motorcycles in April.  Across the country, BMW riders are eagerly waiting for the season to begin and to start taking delivery of their new BMW motorcycles.  With highly anticipated new models arriving, such as the R1250RT, demand for BMW motorcycles continues to be high.

 

Table 2: Motorcycle Sales BMW group Canada, April 2019

  

April  2019

 

April  2018

 

MTD%

 

YTD April 2019

 

YTD April 2018

 

YTD%

                       BMW Motorcycles 

207

 

264

 

-21.6%

 

527

 

637

 

-17.3%

 

 

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