BMW Motorrad of North America Reports January 2019 Canada Sales

2019 BMW R1250R

Richmond Hill, ON.  BMW Group Canada (BMW and MINI brands combined) reported sales of 2,352 vehicles for the month of January. This result represents a decrease of -12% compared to 2018.



The BMW brand delivered 2,088 new vehicles, a decrease of -12% compared to 2018.  The BMW X5 Sports Activity Vehicle was a top sales performer in January, with deliveries increasing by +56% versus the previous year.


BMW’s product launch offensive is well underway, making brand-new models such as the X2 and X7, and completely revised models such as the 3 Series and 5 Series available to Canadian consumers.  After an absence of 20 years, the BMW 8 Series makes its highly-anticipated return in 2019, and first deliveries of the 8 Series Coupe have just begun.  Rounding out the Q1 launch schedule is the BMW Z4, a modern addition to the BMW brand’s long history of captivating roadsters.  The product offensive will continue in 2019, with a refreshed flagship sedan – the BMW 7 Series – and other models being announced throughout the year.



MINI presented 264 customers with a brand new vehicle in January, representing -12% fewer deliveries than in January, 2018.  The most significant growth came from the high performance John Cooper Works models, which represented a 29% increase from the previous year.


Table 1: New Vehicle Sales BMW Group Canada, January 2019

  January 2019 January 2018 % Change
BMW brand 2,088 2,378 -12.2%
BMW passenger car 552 811 -31.9%
BMW light trucks 1,536 1,567 -2%
MINI brand 264 301 -12.3%
TOTAL Group 2,352 2,679 -12.2%



With an all-time record level of sales in 2018, BMW Motorrad had a solid start to a new riding year, delivering +10% more motorcycles compared to last January.  The recently launched BMW F750GS was a top seller as customers begin planning their 2019 riding adventures.



Table 2: Motorcycle Sales BMW group Canada, January 2019

  January 2019 January 2018 % Change
BMW Motorcycles 44 40 +10%




BMW Group in Canada

BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI.  BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 50 BMW automobile retail centres, 21 BMW motorcycle retailers, and 30 MINI retailers represents the BMW Group across the country.


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