Richmond Hill, ON. BMW Group Canada (BMW and MINI brands combined) reported August sales of 3,915 vehicles, an increase of +7.9% compared to last August. This achievement marks the best-ever August sales for the Group. Year-to-date, BMW Group Canada has delivered 30,399 new vehicles, an increase of +3.7% versus the previous year. This result extends BMW Group’s record sales in 2018.
BMW.
The BMW brand achieved all-time highs in August with 3,289 new vehicle sales, an increase of +8.2% versus August, 2017. On the year, the BMW brand has delivered 25,823 new vehicles, an increase of +4% over 2017. Key contributors to the record-setting results were the brand’s completely redesigned Sport Activity Vehicles, led by the BMW X3 and BMW X4. In addition, the BMW M and i brands continued to attract new customers with sales increasing +57% and +180% respectively over last August.
MINI.
MINI reported August sales of 626 units, an increase of +6.3% compared to August, 2017 which represents the brand’s best-ever August. Year-to-date, MINI has delivered a record number of new vehicles with 4,576 units, an increase of +2.0% over the same period last year. Canadians clearly embraced the best of August with MINI Convertible sales increasing +36% versus the previous year.
Table 1: New Vehicle Sales BMW Group Canada, August 2018
| August 2018 | August 2017 | MTD % Change | YTD August 2018 | YTD August 2017 | YTD % Change | ||
| BMW Brand | 3,289 | 3,040 | 8.2% | 25,823 | 24,823 | 4.0% | |
| BMW Passenger Cars | 1,353 | 1,585 | -14.6% | 10,957 | 11,489 | -4.6% | |
| BMW Light Trucks | 1,936 | 1,455 | 33.1% | 14,866 | 13,334 | 11.5% | |
| MINI Brand | 626 | 589 | 6.3% | 4,576 | 4,488 | 2.0% | |
| TOTAL Group | 3,915 | 3,629 | 7.9% | 30,399 | 29,311 | 3.7% |
Motorrad.
With the highly anticipated arrival of the all-new BMW 750GS and BMW 850GS, BMW Motorrad reported 184 sales in August, a decrease of -21% compared to August, 2017. Year-to-date, a total of 1,619 units were sold, a drop of -1.7% over the same period in 2017. The top performers in August were the K1600B, R1200GS, R1200GSA and R1200RT. The completely re-designed BMW 750GS and BMW 850GS models are expected to be in showrooms this fall.
Table 2: Motorcycle Sales BMW Group Canada, August 2018
| August 2018 | August 2017 | MTD % Change | YTD August 2018 | YTD August 2017 | YTD % Change | |
| BMW Motorcycles | 184 | 233 | -21.03% | 1,619 | 1,648 | -1.76% |
BMW Group in Canada
BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 49 BMW automobile retail centres, 22 BMW motorcycle retailers, and 30 MINI retailers represents the BMW Group across the country.
