Richmond Hill, ON. BMW Group Canada (BMW and MINI brands combined) reported August sales of 3,915 vehicles, an increase of +7.9% compared to last August. This achievement marks the best-ever August sales for the Group. Year-to-date, BMW Group Canada has delivered 30,399 new vehicles, an increase of +3.7% versus the previous year. This result extends BMW Group’s record sales in 2018.
BMW.
The BMW brand achieved all-time highs in August with 3,289 new vehicle sales, an increase of +8.2% versus August, 2017. On the year, the BMW brand has delivered 25,823 new vehicles, an increase of +4% over 2017. Key contributors to the record-setting results were the brand’s completely redesigned Sport Activity Vehicles, led by the BMW X3 and BMW X4. In addition, the BMW M and i brands continued to attract new customers with sales increasing +57% and +180% respectively over last August.
MINI.
MINI reported August sales of 626 units, an increase of +6.3% compared to August, 2017 which represents the brand’s best-ever August. Year-to-date, MINI has delivered a record number of new vehicles with 4,576 units, an increase of +2.0% over the same period last year. Canadians clearly embraced the best of August with MINI Convertible sales increasing +36% versus the previous year.
Table 1: New Vehicle Sales BMW Group Canada, August 2018
| August 2018 | August 2017 | MTD % Change | YTD August 2018 | YTD August 2017 | YTD % Change | ||
| BMW Brand | 3,289 | 3,040 | 8.2% | 25,823 | 24,823 | 4.0% | |
| BMW Passenger Cars | 1,353 | 1,585 | -14.6% | 10,957 | 11,489 | -4.6% | |
| BMW Light Trucks | 1,936 | 1,455 | 33.1% | 14,866 | 13,334 | 11.5% | |
| MINI Brand | 626 | 589 | 6.3% | 4,576 | 4,488 | 2.0% | |
| TOTAL Group | 3,915 | 3,629 | 7.9% | 30,399 | 29,311 | 3.7% |
Motorrad.
With the highly anticipated arrival of the all-new BMW 750GS and BMW 850GS, BMW Motorrad reported 184 sales in August, a decrease of -21% compared to August, 2017. Year-to-date, a total of 1,619 units were sold, a drop of -1.7% over the same period in 2017. The top performers in August were the K1600B, R1200GS, R1200GSA and R1200RT. The completely re-designed BMW 750GS and BMW 850GS models are expected to be in showrooms this fall.
Table 2: Motorcycle Sales BMW Group Canada, August 2018
| August 2018 | August 2017 | MTD % Change | YTD August 2018 | YTD August 2017 | YTD % Change | |
| BMW Motorcycles | 184 | 233 | -21.03% | 1,619 | 1,648 | -1.76% |
BMW Group in Canada
BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 49 BMW automobile retail centres, 22 BMW motorcycle retailers, and 30 MINI retailers represents the BMW Group across the country.
Posted on September 5, 2018 by Michael Le Pard
