Against the backdrop of hundred million dollar mansions, expensive French champagne and grand pianos a high-speed blur of a superbike paired with a perfectly pitched sound of a high revving inline-4 engine zoomed by the […]
Munich. Attractive products, strong order volumes and strict cost discipline have ensured for the BMW Group a start to the year according to plan. The premium manufacturer from Munich continued its dynamic BEV ramp-up in a […]
Richmond Hill, ON. The highly anticipated BMW Motorrad ADV-X is back for its third year, inviting GS customers to embark on an unforgettable adventure in the stunning landscapes of British Columbia. From September 7–13, 2025, riders […]
Jerez de la Frontera. “It feels incredible”. Toprak Razgatlioglu (TUR) has done it! The 28-year-old BMW Motorrad factory rider is the 2024 Superbike World Champion. The decision came at Jerez de la Frontera (ESP) at the […]
Fourth route collaboration between BMW Motorrad USA and BDR. Virtual Documentary Film Premiere on Thursday, Sept. 19, 2024. Woodcliff Lake, NJ – Sept. 16, 2024…BMW Motorrad USA and non-profit organization Backcountry Discovery Routes® (BDR®) are proud […]
Tick that Bucket List! A Bucket List: “A number of experiences and achievements that a person hopes to accomplish during their lifetime…” What’s on yours…? Read on, we have some absolute corkers to help you […]
10 New 2025 BMW Motorrad Motorbikes Launched offering up Enhanced Adventure Expertise! With the new 2025 BMW R1300GS Adventure being the crown jewel! Never before have seating comfort, ergonomics and wind and weather protection been […]
The world’s largest BMW Motorrad event will return to Europe in July and America in October! An unadulterated motorcycle culture, a party atmosphere and unique riding experiences await riders who want the ultimate inspirational motorcycle […]
Richmond Hill, ON. BMW Group Canada (BMW and MINI brands combined) reported sales of 10,405 vehicles for the second quarter of 2024, an increase of +3.1% over Q2 2023. “Our retailers have done an exceptional […]
BMW Motorrad. BMW Motorrad sales are off to a strong start in 2024 with 548 units sold. This represents an increase of +1.5% over Q1 2023. Fast Facts: BMW Motorrad completed the quarter with […]
Phillip Island. Toprak Razgatlioglu (TUR), the new addition to the BMW Motorrad Motorsport WorldSBK factory rider lineup, achieved his first podium finish with the BMW M 1000 RR during his debut weekend on the bike. […]
Third route collaboration between BMW Motorrad USA and BDR. Official Documentary Film Premiere on Saturday, Feb. 17, 2024. Free GPS tracks and map to be available on Feb. 17th. Woodcliff Lake, NJ – Feb. 8, […]
Munich. After two successful BMW Motorrad Days in Berlin in 2022 and 2023, BMW Motorrad will continue the legendary format of the previous events this year. The world’s largest BMW Motorrad meeting will return to Garmisch-Partenkirchen […]
Jerez de la Frontera. Three teams, six BMW Motorrad Motorsport factory riders; the first test session of the year saw BMW Motorrad Motorsport kick off the critical phase of preparations for the 2024 season in […]
Munich. In its anniversary year, BMW Motorrad delivered 209,257 motorcycles and scooters to customers, 3.1% more than in the previous year and the highest sales volume in the company’s history. The regions of Europe, Asia […]
BMW Motorrad. BMW Motorrad celebrated its best year on record, with its full-year 2023 sales results up 7% over 2022. Securing multiple best-ever quarters throughout the course of the year, the two-wheeled brand sold a […]
Munich. Customer racing has always been an important pillar of BMW Motorrad Motorsport’s activities. Year after year, privateer BMW riders and teams celebrate successes in a variety of championships around the world, and the 2023 […]
Munich. BMW Motorrad Motorsport is opting for continuity with a strong new addition in the upcoming 2024 season of the FIM Endurance World Championship (FIM EWC). In the BMW Motorrad World Endurance Team, Markus Reiterberger […]
Munich. The BMW Motorrad Motorsport factory rider family is expanding further with the addition of Frenchman Sylvain Guintoli and Briton Bradley Smith. Both have been fixtures in international racing for many years, participating in various […]
Macau. The motorsport world turned its attention to Macau last weekend. As part of the 70th Macau Grand Prix, the 55th edition of the Macau Motorcycle Grand Prix took place, and the race on the […]
Who is not excited to see the first 2023 fall bike show? Total Motorcycle‘s full guide to Motorcycle Live! This week from November 18th – 26th, 10am-5pm everyday treat yourself to motorcycling eye candy from […]
Just unbelievable that I would be writing this topic that in late 2023 we have Facial recognition & AI Motorcycles coming our way! No more ignition key with BMW‘s new iFace infrared technology. Just let […]
BMW Group fills several top management positions 05.10.2023 PRESS RELEASE +++ Various changes in top management of divisions Development and Customer, Brands, Sales, directly below Management Board level +++ Key positions with BMW, Rolls-Royce, and […]
Personnel change at the top of BMW Motorrad. 05.10.2023 PRESS RELEASE Markus Flasch takes over the position as Head of BMW Motorrad. He succeeds Markus Schramm, who led BMW Motorrad to the top position in the […]
BMW Motorrad Canada announces ADV-X, a week-long adventure motorcycle tour set in British Columbia! 1880km of the most breathtaking scenery Canada has to offer. Welcome to week #258 of our Inspiration Friday: BMW ADV-X 2023 […]
Woodcliff Lake, NJ – Aug. 1, 2023…BMW Motorrad USA and the BMW U.S. Rider Academy are proud to announce the dates for the 2024 U.S. GS Trophy Team qualifiers. The 2024 BMW International GS Trophy […]
Munich. The new BMW CE 02 represents a new way of accessing the world of BMW Motorrad, because it is electric, appeals in particular to young people and is neither an e-motorcycle nor an e-scooter – […]
BMW Motorrad: Second-quarter 2023 sales confirm high customer demand BMW Motorrad delivered a total of 64,936 motorcycles to customers between April and June of its 2023 centenary year (+8.0%). Building on the previous all-time high […]
Second quarter sales results for BMW Motorrad Canada had the two-wheeled brand celebrating another best-ever quarter, with 1,369 units sold in Q2 2023. This marks the second consecutive best-ever quarter for the brand, and a […]
Munich. Following the motto “Moments becoming memories is FUEL FOR LIFE”, the motorbike rental platform FUEL FOR LIFE now offers a one-stop shop for motorcycling enthusiasts looking for motorbike experiences all over the world. The integration […]
Munich/Berlin. Today, on 21 June 2023, the 1,000,000th GS equipped with a boxer engine rolled off the production line at the BMW Motorrad plant in Berlin-Spandau – a BMW R 1250 GS. BMW motorcycles have been […]
Spa-Francorchamps. The tension within the BMW Motorrad World Endurance Team finally evaporated after 24 intensive hours of racing at Circuit de Spa-Francorchamps (BEL); Markus Reiterberger (GER), Ilya Mikhalchik (UKR) and Jérémy Guarnoni (FRA) again finished […]
Help us continue celebrating our 100th year anniversary of BMW Motorrad at the BMW Motorcycle Owners of America 50th National Rally – June 8-10 in Doswell, Virginia. If you’re joining us, be sure to stop by our demo […]
Munich. The BMW Motorrad Motorsport family in the FIM Superbike World Championship (WorldSBK) will have a new member from next season. From 2024, Toprak Razgatlioglu (TUR) will join the BMW Motorrad Motorsport WorldSBK factory squad. The 2021 World […]
Motorcycle and Scooter sales numbers are in for 2022 and they are not only the best results ever, setting new records for all indicators! Welcome to week #235: Inspiration Friday: Record Motorcycle Sales! 2022 was […]
Welcome to the biggest event Motorcycle Live 2022 Guide on the internet and all on 1 page for easy reference. Today’s Inspiration Friday: Motorcycle Live 2022 Guide will inspire you to see, experience and enjoy […]
#213 Inspiration Friday: Queen of All Events. The variety of news and information on Total Motorcycle is astounding. One week, it’s about Harley-Davidson‘s new El Diablo inspired by the Four Horseman and Revelation, this week […]
Donington Park. A special round of the FIM Superbike World Championship 2022 awaits BMW Motorrad Motorsport this coming weekend. The fifth event of the season at Donington Park (GBR) is the home race for the […]
Munich. The BMW Group sold a total of 75,891 fully-electric BMW and MINI vehicles worldwide in the first half of 2022 – more than doubling its all-electric sales compared to the same period of last year […]
Munich. Talk to your pillion passenger or other group members while riding, listen to your favourite music together, make phone calls or follow the announcements of the navigation system – the new BMW Motorrad communication system […]
Assen. The next stop of the 2022 FIM Superbike World Championship (WorldSBK) will lead BMW Motorrad Motorsport to the famous ‘Cathedral of Speed’. The TT Circuit at Assen (NED) will host round two of the season […]
BMW Motorrad with strong growth in revenues and earnings BMW Motorrad delivered 194,261 units (prev. yr.: 169,272/ +14.8%) to customers in 2021. The segment posted revenues of € 2,748 million (prev. yr.: € 2,284 million/ +20.3%) and an EBIT of € 227 million (prev. yr.: € 103 million/ +120.4%). […]
Munich. BMW Motorrad finished the year with a record sales result despite major challenges. With 194,261 units (+14.8%), 2021 was the best year since BMW Motorrad was founded (previous year: 169,272). Markus Schramm, Head of BMW Motorrad: […]
For the 2022 motorbike season, the rider equipment from BMW Motorrad provides the highest-quality workmanship with the latest styling trends. With the Plugged to Life range BMW Motorrad presents practical and stylish products that are […]
KICKSTART YOUR ADVENTURE TO THE UK’S BIGGEST MOTORCYCLE SHOW. The UK’s biggest motorcycle show opens its doors! Motorcycle Live, in association with Bikesure Insurance, returns to The NEC, Birmingham from Saturday 4 – Sunday 12 […]
Mandalika. Strong performance at the finale in Indonesia: the BMW Motorrad WorldSBK Team and Michael van der Mark (NED) have rounded off the 2021 season in the FIM Superbike World Championship (WorldSBK) with a podium […]
Motorcycles segment reports higher revenues and earnings BMW Motorrad delivered 156,609 motorcycles and maxi-scooters (2020: 129,599 units; +20.8%) to customers in the first nine months of 2021. With 48,999 units recorded during the third quarter, deliveries decreased compared to the […]
Navarra. BMW Motorrad Motorsport has rounded off the FIM Superbike World Championship (WorldSBK) race weekend at Navarra (ESP) by meeting the objective of securing a top five result for the BMW M 1000 RR. Tom […]
Woodcliff Lake, NJ – July 19, 2021…BMW Motorrad USA is proud to announce a strategic long-term partnership with Marshall Amplification to deliver innovation and a premium listening experience for future BMW Motorrad sound system users. Riding a […]
Donington Park. A good Saturday was followed by a great Sunday at Donington Park (GBR). BMW Motorrad Motorsport and the BMW Motorrad WorldSBK Team celebrated the first three podiums in the FIM Superbike World […]
Motorrad. BMW Motorrad reported a strong second-quarter finish, with the month of June securing the title of Motorrad’s strongest month ever. The two-wheeled brand delivered 1,012 motorcycles to enthusiasts in Q2, an increase of 73.6 […]
Munich/Berlin. Launched in Berlin in 2015 and initiated by BMW Motorrad, the Pure&Crafted Festival will return to the banks of the Spree river in 2021. This year, BMW Motorrad will once again be the title sponsor […]
Alcañiz. The new BMW M 1000 RR has demonstrated its potential in the FIM Superbike World Championship. The BMW Motorrad WorldSBK Team claimed its best team result so far at the opening round of the […]
The Fully Electric BMW iX Sports Activity Vehicle and BMW i4 Gran Coupé Will Debut at [SPACE] by BMW, a New Immersive BMW Brand Experience at The Grove in Los Angeles. [SPACE] by BMW will […]
Munich. The BMW Group continued to grow extremely dynamically in the first quarter 2021 – as demonstrated by its outstanding reported figures. The Group is systematically driving its transformation process at a high pace, reaching new […]
BMW Motorrad: Sales performance confirms successful growth strategy BMW Motorrad was able to deliver 42,592 motorcycles and scooters to customers in the first three months of this year (+22.5%) – its best-ever sales result for a […]
Despite the prevailing economic challenges, BMW Motorrad delivered a total of 169,272 motorcycles and scooters to customers in 2020 (2019: 175,162; -3.4%). In the fourth quarter, deliveries rose slightly by just under 4% to 39,673 units (2019: […]
This week’s Inspiration Friday: Human or Machine Who’s In Control? TMW examines this touchy subject of who is in control of your bike, you or the computer? With Artificial Intelligence connecting cars and bikes and […]
Munich. New live and digital formats will increasingly take the place of traditional trade fair appearances at BMW Motorrad in the future. In particular, this means that the traditional commitments at the two leading motorshows EICMA […]
Munich. BMW Motorrad is extending the existing Europe-wide recall of the Jacket Club Leather Men in size M to all sizes and finishes of this model. In the interests of due diligence and in order to eliminate the risk of […]
BMW Motorrad Rider Equipment 2021. Contents New products at a ……………………………… 4 BMW Motorrad Rider Equipment – 2021 Collection. ……………………………………………… 6 GS Carbon Evo helmet. GS Pure helmet. Enduro GS Pro and 101 glasses. Suits…………………………………………………… […]
Magny-Cours. After successfully qualifying in Superpole with the first 1-2 qualifying for BMW Motorrad on Saturday, the rest of the rainy race weekend at Magny-Cours (FRA) didn’t go according to plan for the BMW Motorrad WorldSBK […]
Magny-Cours. The BMW Motorrad WorldSBK Team showed its class during Superpole qualification in the FIM Superbike World Championship (WorldSBK) at Magny-Cours (FRA), recording the first qualifying 1-2 for BMW Motorrad in WorldSBK. Eugene Laverty (IRL) […]
Munich. For more than 90 years, the maintenance-free, environmentally friendly and comfortable shaft drive has been one of BMW Motorrad’s immovable technical cornerstones. With the M Endurance chain, BMW Motorrad now offers a maintenance-free chain with […]
2 years ago BMW introduced the self-driving motorcycle, now motorcycle tech has reached another new level! Move over Facebook, Amazon, Apple, Netflix and Google, active motorcycle cruise control is here! Active, as in “self-drive” using […]
Munich. With the best ever sales result for the month of June, BMW Motorrad concludes the first half of 2020 and enters the second half of the year with confidence. Dr. Markus Schramm, Head of […]
Lausitzring. It has been a long time since the BMW Motorrad WorldSBK Team and riders Tom Sykes (GBR) and Eugene Laverty (IRL) were last on a racetrack together. The season opener of the FIM Superbike World […]
Relaxed cruising with active cruise control, without having to manually adapt to the driving speed of the vehicle in front – already available in cars now for many years, but not the standard in motorcycles […]
Munich. On the road, ready, go! With RENT A RIDE, BMW Motorrad offers spontaneous motorcycle riding pleasure via the rental platform RENTARIDE – individually plannable, with virtually new rental motorcycles and an exquisite and international […]
Munich. The previous warranty period of two years for BMW Motorrad helmets will be extended to five years retroactively from 1 January 2020. This means that motorcyclists can look forward to riding even more and have […]
QUARTERLY STATEMENT 31 March 2020 BMW GROUP AT A GLANCE Page 4 BMW Group in Figures 2 INTERIM GROUP MANAGEMENT REPORT Page 7 Report on Economic Position […]
Munich. Due to the hardly foreseeable development of the pandemic and its effects, BMW Motorrad will not be participating in the two leading motorcycle shows Intermot in Cologne in October and EICMA in Milan in […]
Munich. The world-wide corona crisis also affects motorcycle racing. The wheels have come to a standstill. There is no telling yet when it will be possible to hold races again. During the wait, the two […]
Munich. In light of current events and growing measures to contain the corona virus, not to mention our duty of care towards our guests and staff, it is with a heavy heart that the Organization Team […]
Woodcliff Lake, NJ – March 6, 2020…From BMW and Courageous, the brand studio at CNN, comes the video series, “The Joy of What’s Next”. In a 2:00 “Make Life a Ride” episode, award-winning journalist Mariana […]
Copyright © 1999 - 2025 | Total Motorcycle ∙ 13 Billion Hits ∙ 25 Years ∙ 425 million Readers ∙ 1 Great Motorcycling Community!