Launches

Beta Motorcycles Launches Fantasy Fundraiser at Ironman GNCC

Oct 23, 2025 Michael Le Pard

Beta Motorcycles USA is excited to announce a special fan-engagement and charitable initiative: a Fantasy GNCC Fundraiser taking place at the season-ending Ironman GNCC in Crawfordsville, Indiana, on October 26th. The unique fantasy competition will […]

Beta Motorcycles Launches Fantasy Fundraiser at Ironman GNCC Benefiting Road 2 Recovery

Oct 11, 2025 Michael Le Pard

ONLY TWO WEEKS LEFT! Get your predictions in and WIN while giving to Road 2 Recovery at the same time! Beta Motorcycles USA is excited to announce a special fan-engagement and charitable initiative: a Fantasy […]

2024 TRIUMPH TRIPLE TROPHY COMPETITION LAUNCHES IN MOTO2

Mar 9, 2024 Michael Le Pard

Triumph Triple Trophy launches for 2024 to run alongside the Moto2™ World Championship, powered by the fans On the eve of the opening Grand Prix of the new season, Triumph Motorcycles and MotoGP™ have […]

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The Harley-Davidson Factory Race Team launches its 2024 season

Feb 16, 2024 Michael Le Pard

HARLEY-DAVIDSON FACTORY RACE TEAM LAUNCHES FOR 2024 MOTOAMERICA MISSON KING OF THE BAGGERS RACING SERIES 18-Race Schedule Includes Round at Red Bull Grand Prix of The Americas MILWAUKEE (February 16, 2024) – The Harley-Davidson® […]

Yamaha Desert Challenge Launches in 2024

Dec 15, 2023 Michael Le Pard

Yamaha Motor Europe is delighted to announce the expansion of its SSV race program with the inaugural Yamaha Desert Challenge that will feature two classes, Race and Raid, and will take place alongside the Carta […]

Riser launches biggest update yet in collaboration with Cardo Systems

Nov 30, 2023 Michael Le Pard

RISER, the ultimate motorcycle all-in-one community platform, designed to connect riders worldwide and provide the best routes to explore, is launching its biggest ever update, following its acquisition by Cardo Systems earlier this year. Set […]

HARLEY-DAVIDSON LAUNCHES H-D MEMBERSHIP

Jun 21, 2023 Michael Le Pard

HARLEY-DAVIDSON LAUNCHES H-D MEMBERSHIP, A NEW INDUSTRY-LEADING COMMUNITY PLATFORM AND MEMBERSHIP PROGRAM The new program enables all motorcycle riders and moto-culture fans to connect, engage and ride with one another, while enjoying personalized benefits, rewards […]

Polaris Xchange Powersports Marketplace Launches

Mar 28, 2023 Michael Le Pard

Polaris Launches Polaris Xchange Powersports Marketplace Giving Consumers an Easy and Convenient Way to Shop Online for New and Used Vehicles Polaris Xchange puts consumers in the driver’s seat as they shop online for off-road […]

MOTOGP LAUNCHES EUROPEAN STINT

Apr 24, 2022 Michael Le Pard

MotoGP flew around the splendidly flowing Algarve International Circuit for the fifth round of the world championship campaign and Red Bull KTM Factory Racing’s Miguel Oliveira owned 5th position by the end of 25 laps […]

Yamaha Motor Europe Launches the Yamaha Motor Academy

Nov 29, 2021 Michael Le Pard

Yamaha Motor Europe N.V. is excited to introduce the Yamaha Motor Academy, an institution designed to enhance the knowledge and skills within Yamaha’s European network of dealers and service shops. Officially launching this month, the […]

R3 bLU cRU SuperFinale launches for young racing talents

Nov 5, 2021 Michael Le Pard

Starting in 2022, Yamaha Motor Europe is delighted to introduce the Yamaha R3 bLU cRU SuperFinale, an exclusive event for young racers aged between 14 and 19 looking to make the step up from national to international racing […]

Honda RC30/VFR750R Forever Parts Program Launches

May 20, 2021 Michael Le Pard

Following its launch in Japan in 2020, the program reaches Europe offering Honda Genuine Parts to owners of the legendary RC30. Parts will be manufactured using current molds and techniques and will be sold through […]

BMW Motorrad reducing trade show launches for digital formats

Jan 25, 2021 Michael Le Pard

Munich. New live and digital formats will increasingly take the place of traditional trade fair appearances at BMW Motorrad in the future. In particular, this means that the traditional commitments at the two leading motorshows EICMA […]

Honda’s Latest 2021 450 MX Lineup Launches

Jul 29, 2020 Michael Le Pard

Masters of Motocross: Honda’s Latest 450 MX Lineup In motocross, when you own the corners, you control the race. And the corners are where Honda’s new 2021 CRF450R, CRF450RX, CRF450RL and CRF450RWE hold all the […]

Moto Guzzi Launches Pre-Order Website For 2019 Moto Guzzi V85 TT In USA and Canada

Jan 22, 2019 Michael Le Pard

BOOKING BEGINS FOR HIGHLY ANTICIPATED 2019 MODEL, WITH SPECIAL CONSIDERATIONS FOR THOSE WHO PRECEDE DEALERSHIP ARRIVAL WITH DEPOSIT THE NEW V85 TT IS THE ALL-TERRAIN MOTO GUZZI, FOR EVERY ROAD AND EVERY JOURNEY, PACKED WITH […]